Many businesses are experiencing fast growth. One of the biggest challenges these businesses face is maintaining a heritage of success. How do they ensure they adapt to new technologies and new ways of selling? How do they innovate? Are they willing to sacrifice short term profits & revenues for long term growth & long term brand value?

These are some of the questions John helps executives answer in his coaching.

John Rossman is a Partner at Rossman Partners and one of the co-founders of the Amazon Marketplace. John is an advisor, coach, and mentor to senior executives around the world. John is also the author of several best-selling books on Amazon, including the most recent book, Think Like Amazon, 50 and a Half Digital Ideas to Become a Digital Leader. 

In this episode, host James Thomson is joined by John Rossman to talk about how John got started in executive mentoring & coaching, how to leverage best practices from Amazon, and the steps brands can take to adjust to selling on Amazon.

When a business is started, the focus is generally on the growth and success of the company, and understandably so. There can be a laser focus by management on the achievement of this goal, which can last for months or years. 

Should the leadership in that company find success, there may come a day when that business could become ripe for acquisition. But when is the time right? What are the best ways to go about selling your hard-earned business while still getting a good value? This week’s guest on the podcast has all the answers to these questions and more. 

Mark Daoust is the Founder and CEO of Quiet Light Brokerage, which helps entrepreneurs in the online and internet business sectors to sell their businesses for the maximum value that they can get. Mark and Quiet Light Brokerage have worked with hundreds of brands that utilize the Amazon platform.

In this episode, host James Thomson is joined by Mark Daoust to talk about what kinds of companies can benefit from a brokerage, learning from mistakes, and what makes a business attractive for potential acquisition.

Amazon is introducing a program that will make it easier for sellers to reach out to their customers on Amazon to request feedback on product reviews. But what's at stake with this new program? Why have some sellers and software providers been suspended? What should you do if you are yet to be suspended?

Even though Amazon has made these big changes, there are still a lot of “black hat”  tactics going on and it's very unfortunate for honest sellers. Competing with sellers engaging in these techniques can be very challenging. 

James Thomson is a seasoned entrepreneur and an Amazon expert who joined Buy Box Experts in 2013. He is the co-author of The Amazon Marketplace Dilemma and co-founder of The Prosper Show. He holds a PhD in Marketing Strategy from Northwestern University. 

In this episode, Eric Stopper is joined by James Thomson to talk about Amazon’s new Request a Review button, automatic vs manual buttons, and Amazon sellers’ use of “black hat” tactics.

Having a counterfeit version of a company’s product being sold online can be very detrimental to their brand and bottom line. Online marketplaces like Amazon are unfortunately very susceptible to having unauthorized and counterfeit products sold there. Channel control is very important for those who sell on Amazon, and that is one of the reasons that Aquis reached out to Buy Box Experts.

Joseph Hansen and Buy Box Experts immediately brought their experience to bear to help Aquis get control of their brand and channel. By partnering with the legal team at Voyrs, they were able to bring solid legal representation to Aquis to be able to own the buy box on Amazon and get a consistent message and product to their customers. This, along with effective advertising campaigns, led to an increase in sales.

In this episode, Joseph Hansen is joined by Dr. Jeremy Weisz to talk about the example of Aquis, what Buy Box Experts offers Amazon sellers, and what “gray sellers” are.

One of the most difficult problems Amazon sellers have, especially brands, is channel control. If a brand sells a product, who is allowed to sell that product on Amazon? The answer is not so easily controlled. For those who are selling on Amazon, what can be done to curb the unauthorized selling of their products?

Many brands try to control this issue by buying ads and driving traffic to their website to avoid paying fees on Amazon. The idea is that by putting a product in front of them through an ad and sending the click to their website, but does it work? The answers to these questions might surprise you.

In this episode, host Eric Stopper is joined by Dr. Jeremy Weisz. Listen in as Eric talks about channel control, and the best ways of limiting other sellers from selling your products.

Selling on the Amazon Marketplace means putting your products up against thousands of other products and sellers. With so many product choices out there, it is hard to stand out. And yet, standing out amongst the crowd is crucial, and getting lost in that crowd will sink your listings. 

So what are some tactics that Amazon sellers can try out to improve their conversions and boost their sales?

This is what Eric Stopper calls “low-hanging fruit”.

Eric Stopper is an Amazon Consultant, entrepreneur, and product developer. He hails from Texas and he's worked with a lot of top brands like BetterBody Foods. Eric started his career developing nanotechnology products for pregnant women to ease anxiety, and now he's an expert on Amazon product development and launch strategies. He is currently the Amazon Marketing Specialist at Buy Box Experts. 

This week Eric Stopper is joined by Dr. Jeremy Weisz to talk about the “low-hanging fruit” that Amazon sellers can do to improve their sales and visibility.

[1:22] Background on Buy Box Experts

[2:23] The low-hanging fruit that Amazon Sellers can do to generate more revenue

[3:44] How much copy of an Amazon listing do customers actually read?

[6:20] Pictures are the most important part of a listing

[7:43] The use of videos in Amazon Listings

[9:06] Graphics can tell a story 

[10:21] Eric’s thoughts on coupons

[12:32] The math used in coupons needs to be simple

Buy Box Experts

LinkedIn for Eric

Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload. 

Amazon PPC can vault your sales if done correctly. It can also be a giant waste of time and money if targeted incorrectly. For someone who is new to PPC and keywords, the task of running a campaign can be daunting.

Even after starting a campaign, what happens next?

These are the kinds of questions that Eric Stopper is here to answer.

Eric stopper is an Amazon consultant, entrepreneur, and product developer. He started his career developing nanotechnology products for pregnant women to help them to ease their anxiety. Now, he's an expert on Amazon product development and launch strategies. 

In this episode, Eric is joined by Dr. Jeremy Weisz who will be helping to get to the bottom of Amazon PPC and how to scale. Listen in as they talk about keyword research, scaling PPC, and the importance of running reports on your campaigns.

• [1:56] Scaling Amazon PPC
• [5:17] Keyword research can be wasted on bad search terms
• [6:49] Using broad terms can be wasteful
• [9:02] Big mistakes people make when running Amazon PPC
• [11:06] Pulling the reports on PPC is key
• [12:11] The best tools for keyword research

• Buy Box Experts
• LinkedIn for Eric

Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management. 

Learn more about Buy Box Experts at BuyBoxExperts.com

The Amazon Marketplace can seem like the Wild West at times, as companies often look to sell their product there, only to find out a shocking revelation: the product is already there. 

Such was the case for Brock Beauty. After realizing that their line was already available on Amazon, they were not sure if they should disrupt the sales. After all, a portion of that revenue was already going to them.

Fortunately for them, they sought out the advice of Buy Box Experts. In this episode, Joe sits down with Dr. Jeremy Weisz to outline the problems that Brock Beauty had in allowing 3rd party sellers to sell their products on Amazon, and Joe outlines some strategies which he implemented to help them maintain control of their brand presence.

[2:00] How did Brock Beauty find Joe and Buy Box Experts, and what were the issues they needed to overcome?

[3:45] What Joe advised Brock Beauty to do on Amazon

[7:59] The importance of brand protection and advertising

[9:51] Final thoughts from Joe

Buy Box Experts

Brock Beauty

Amazon.com

Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium-sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management. 

Learn more about Buy Box Experts at BuyBoxExperts.com

The Amazon Flywheel is, at its core, a simple idea. 

First conceived in the early 2000s, the idea is that Amazon could use the internet to offer a greater selection of goods and offer products at lower prices. This would create an economic engine that uses growth and massive scale to improve the customer experience … leading to greater selection and lower cost. 

But is the ‘Amazon Flywheel’ the best thing for all brands that are utilizing the Amazon platform? Not always. 

James Thomson is a Partner at Buy Box Experts, a digital agency that helps brands govern the Amazon Marketplace. James is a former business head of Amazon Services, which recruited tens of thousands of sellers to the Amazon platform each year. He also served as the first Fulfillment by Amazon account manager. 

James also co-founded the PROSPER Show in 2015, a conference for large Amazon sellers which provided them continuing education.

In this episode, James Thomson is joined by Dr. Jeremy Weisz. The tables are turned this week, as it is James who will be the one who is interviewed. Join them as they talk about the differences between the Amazon Flywheel and the Buy Box Experts Flywheel, effective channel governance, and the tough conversations that brands don’t want to have when trying to grow on Amazon. 

[0:55] Background on James Thomson

[2:25] The Amazon Flywheel can have negative effects

[3:55] The Amazon Flywheel vs. the Buy Box Experts Flywheel

[8:51] Advertising is not the only way to increase sales

[9:55] Effective Channel Governance

[12:09] The 3 Legs of the Stool 

[13:23] The tough things companies don’t like to talk about

Buy Box Experts

Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control, by James Thomson and Joseph Hansen

LinkedIn for James

Profile for James

Buy Box Experts applies decades of e-commerce experience to successfully manage clients’ marketplace accounts. The Buy Box account managers specialize in combining an understanding of clients’ business fundamentals and an in-depth expertise in the Amazon Marketplace. 

The team works with marketplace technicians using a system of processes, proprietary software, and extensive channel experience to ensure your Amazon presence captures the opportunity on the marketplace, not only producing greater revenue and profits, but also reducing or eliminating your business’ workload. 

Buy Box prides itself on being one of the few agencies with an SMB (small to medium sized business) division and an Enterprise division. Buy Box does not commingle clients among divisions as each has unique needs and requirements for proper account management. 

Learn more about Buy Box Experts at BuyBoxExperts.com

Having a great product will get you far in the eCommerce world, but it is only one aspect of success on Amazon. Potential customers will never know how great your product is if you don’t optimize the customer experience on Amazon, both on your listing and behind the scenes on the platform itself. 

Fortunately for TRX Training, they called upon Joe Hansen and Buy Box Experts. TRX Training is a suspension training equipment company that offers equipment that was developed by former U.S. Navy SEAL Randy Hetrick.

What are the best ideas and strategies for successful product launches and brand protection for selling on Amazon? There is a lot more than meets the eye to be among the best in the marketplace. Joe knows the ins and outs of the platform and helped TRX improve their presence there. On this episode, host Joe Hansen is joined by Dr. Jeremy Weisz to talk about Joe’s experience working with TRX training, how to protect your brand from knock-off competitors, and what goes into a successful product launch.

[1:52] TRX and how Joe started to work with the company

[4:02] The “Fly Wheel” concept that Jeff Bezos created

[7:35] Negative effects the Fly Wheel can have on Brands 

[11:41] The products which TRX sells

[13:20] The issues on Amazon that TRX needed to address

[20:49] Launch strategies that Buy Box Experts uses for product launches

Buy Box Experts

TRX Training

Amazon.com