In Episode 64 of 'What the Futures Podcast,' we delve into the intricacies of crafting a crop marketing plan. Host Ryan discusses the importance of having a strong plan amidst volatile political and economic climates, and provides guidance on monthly tasks, cost of production, and pricing strategies. Inspired by a tweet from High Heels and Fields, Ryan highlights common concerns among farmers such as tariffs, commodity price uncertainty, and weather impacts. The episode is aimed at setting up farmers for success by guiding them on making informed decisions, optimizing margins, and managing risk. With references to historical data, pricing dates, and break-even points, this episode offers practical advice for navigating the critical months ahead in the crop marketing season.

00:00 Introduction to Crop Marketing

00:36 Podcast Episode Setup

01:37 Inspiration and Key Concerns

04:14 Developing Your Crop Marketing Plan

09:47 Cost of Production and Break-Even Analysis

19:09 Setting Realistic Targets and Pricing Strategies

29:57 Positive Moments and Final Thoughts