Both before and after June 2012, when the Supreme Court upheld the constitutionality of the Affordable Care Act (aka: Obamacare), I have received numerous questions surrounding this topic. This episode is all about my thoughts and predictions regarding Obamacare and its likely effect on out-of-network clinics and the cash-based business model as a whole.

In this episode, you'll learn about:

• Why I may sound a little winded in this episode's recording.

• How you can win a free 30-minute phone consultation with me (see below).

• Three key characteristics and actions that led to my entry into, and positive experiences with, the private-pay business model.

• Why I do not believe I will lose any cash-pay patients as Obamacare is implemented and the majority of the population obtains health insurance.

• Why I am not worried about the Affordable Care Act having a significant effect on my practice and my ability to treat patients in the way I feel is best.

Resources and Links mentioned in this episode:

• My first blog post on the Affordable Care Act and the cash-based model

• Will Cash Practices become extinct with the implementation of Obamacare?

• The Linked-In Cash-Based Physical Therapy Group

Click Here to learn how to start your own Cash-Based Practice Let us know if you enjoyed the show:

[Click to Tweet] The effect that Obamacare will have on Cash-Based Practices - @DrJarodCarter

Leave a comment below for a chance to Win a Free 30-minute phone consultation with Jarod. Answer the following question:

How do You think the Affordable Care Act will affect Cash Based Practices?

(Winner will be chosen randomly one month after the publication of this episode.)

Both before and after June 2012, when the Supreme Court upheld the constitutionality of the Affordable Care Act (aka: Obamacare), I have received numerous questions surrounding this topic. This episode is all about my thoughts and predictions regarding Obamacare and its likely effect on out-of-network clinics and the cash-based business model as a whole.

Click here to download this episode

This episode is part 2 of my interview of Jerry Durham, co-owner of San Francisco Sport and Spine Physical Therapy who transitioned his 3-clinic practice completely out of network with all 3rd Party payors except Medicare. This part of our interview dives into the details of the initial phone conversation with a prospective patient when your clinic is not in network with any insurances. He goes into so many important details, I actually recommend listening to this one twice and taking notes if you are serious about transitioning your practice out-of-network. If you haven't already listened to part 1 and would like to, click here.

(please excuse the audio quality issues between minutes 10-12… it improves!)

In this episode, you'll learn about:

• The "three points of conversion" for any new patient

• Everything he has learned about optimizing the initial call from a prospective patient; especially given his clinics are out-of-network with all insurance

• The interview process they went through to find the best people to answer the phones, and the qualities to look for in applicants for this position.

• Three books he highly recommends for anyone in private practice.

• Key concepts about how to handle (and train employees to handle) the initial call from prospective patients when your clinic is out-of-network

• The concept of "Unique Value Proposition" and it's importance to your clinic's ability to survive, and your staff to sell your out-of-network services to prospective patients.

• "Needs vs Wants" in your prospective patients, and their importance in how you speak with them on the phone and how you guide that conversation.

• How to define your own "brand promises" and "unique value proposition"

• Why we are NOT selling Physical Therapy

• As an out-of-network provider, how do you respond to the "do you take my insurance?" question.

Resources and Links mentioned in this episode:

• San Francisco Sport and Spine Physical Therapy

• HireMojo

• To Sell is Human – Dan Pink

• Start with Why – Simon Sinek

• Barking up a Dead Horse – Tom Batchelder

• Entrepreneur Organization

• @Jerry_DurhamPT on Twitter

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @Jerry_DurhamPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

This episode is part 2 of my interview of Jerry Durham, co-owner of San Francisco Sport and Spine Physical Therapy who transitioned his 3-clinic practice completely out of network with all 3rd Party payors except Medicare. This part of our interview dives into the details of the initial phone conversation with a prospective patient when your clinic is not in network with any insurances. He goes into so many important details, I actually recommend listening to this one twice and taking notes if you are serio

Click here to download this episode

This episode is part 1 of my interview of Jerry Durham, co-owner of San Francisco Sport and Spine Physical Therapy who transitioned his 3-clinic practice completely out of network with all 3rd-Party payors except Medicare. We cover a wide variety of topics surrounding the transition out-of-network. More specifically…

In this episode, you'll learn about:

• How Jerry entered his private practice partnership and the 2 keys for choosing a great business partner

• Some of the key lessons learned and mistakes made during 13 years in private practice

• The Key Performance Indicators he pays attention to in his business, and why he transitioned his practice from in-network to out-of-network (OON)

• How his billing team still has a key role in his business even though the clinic is OON – especially in terms of customer service

• The most important things to do when dropping an insurance contract

• How to discuss your transition OON with referring providers to minimize loss of referrals

• Why he does not notify former patients when he has gone out of network with their insurance

• How he goes about finding, interviewing, and training office coordinators, sales staff, and PT staff

Resources and Links mentioned in this episode:

• San Francisco Sport and Spine Physical Therapy

• The E Myth – by Michael Gerber

• San Francisco Sport and Spine Physical Therapy – Career Page

• Clinicient EMR and Billing

• Jerry Durham on PT Talker

• HireMojo

• Entrepreneur Organization

• @Jerry_DurhamPT on Twitter

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @Jerry_DurhamPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

In this episode, you’ll learn about: How Jerry entered his private practice partnership and the 2 keys for choosing a great business partner; Some of the key lessons learned and mistakes made during 13 years in private practice; The Key Performance Indicators he pays attention to in his business, and why he transitioned his practice from in-network to out-of-network (OON); How his billing team still has a key role in his business even though the clinic i

Click here to download this episode

In this episode, you'll learn about:

• How Ann's choice of office space has helped produce cash-based referrals

• The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications

• How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic!

• The topic of distance consulting and "tele-health" services. The rules and regulations for physical therapists at this point.
• Cash-based Wellness services for Medicare Beneficiaries and the "gray areas" surrounding this topic.

Resources and Links mentioned in this episode:

• Prana Physical Therapy

• My first interview with Ann at this site

• Linda Formichelli's Write for Magazines E-Course

• Ann's article on Incorporating Wellness Services into your Practice

• Connect with Ann: On Twitter or Via her Website

• Ann's Webinar: Thinking Outside the Box – Creating Your Cash Based Practice -- Make sure to enter "CARTER" as a discount code in the checkout process and get a $10 discount! .

Click Here to learn how to start your own Cash-Based Practice

Editor's Note:I am in the process of gaining further clarity on the definitions, rules and legalities surrounding "Wellness" vs "Skilled Physical Therapy" for Medicare Beneficiaries and will of course publish what I find here, as soon as I am confident in all the answers I've been given. .

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @PranaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

In this episode, you’ll learn about: How Ann’s choice of office space has helped produce cash-based referrals. The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications. How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic! The topic of distance consulting and “tele-health” services. The rules and regulations for physical

Click here to download this episode

Just a couple years out of PT school, classmates Austin Woods PT, DPT, and Paul Killoren PT, DPT, CSCS partnered up to start a cash-based private practice. In this interview they discuss what led them into this business model, how they structured the partnership, and how they very quickly filled their schedules with self-pay patients.

In this episode, you'll learn about:

• What made them decide to go cash-pay and why they felt it was a viable business model for them

• The logistics and structure of their business partnership

• How they marketed their services and built strong referral relationships

• Partnerships they've made in the lucrative Golf niche

Resources and Links mentioned in this episode:

• Full Slate online scheduling

• www.doctorsofpt.com

• The Cash-Based Practice eBook

• Doctors of PT on Twitter , Paul Killoren on Twitter , Austin Woods on Twitter

• Doctors of PT on Facebook

• The Cash-Based Practice Podcast - homepage (if you'd like to leave a review)

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @DoctorsofPT for being awesome guests on the Cash-Based Practice Podcast w/ @DrJarodCarter

Just a couple years out of PT school, classmates Austin Woods PT, DPT, and Paul Killoren PT, DPT, CSCS partnered up to start a cash-based private practice. In this interview they discuss what led them into this business model, how they structured the partnership, and how they very quickly filled their schedules with self-pay patients. In this episode, you’ll learn about: What made them decide to go cash-pay and why they felt it was a viable business model for them. The logi