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Today's podcast episode is with Cash-Based Practice Owner, Carlos Berio PT, DPT, MS, CSCS, CMTPT. He employs a staff physical therapist, a personal trainer, and an office administrator. He shares multiple lessons he's learned along the way and the key factors to his success so far.

In this episode, you'll learn about:

• How Carlos got his start in the cash-pay realm and went from a 300 sq ft space to a 2000 sq ft space.

• The mistakes he made along the way.

• The compensation plan he has for his cash-based employees.

• His emphasis on Value and how his team emphasizes this to their clientele.

• The logistics of out-of-network PT billing on behalf of cash-pay patients.

• The variety of non-treatment wellness and fitness services he offers and how he markets them.

• His "soft-discharge" approach and PT "tune up" program.

• His advice for those interested in this business model but worried about the ability to grow a practice beyond one or two practitioners.

Resources and Links mentioned in this episode:

• Spark Physio online

• WebPT EMR (tell them Carlos Berio sent you)

• Spark Personal Training

• Spark Tough

• Lunch and Learn

• Spark Physio on Facebook

• @SPARKphysio on Twitter

• The Cash-Based Practice Podcast - homepage (if you'd like to leave a review)

• drjarodcarter.com/awesome

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @SPARKphysio for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

Today’s podcast episode is with Cash-Based Practice Owner, Carlos Berio PT, DPT, MS, CSCS, CMTPT. He employs a staff physical therapist, a personal trainer, and an office administrator. He shares multiple lessons he’s learned along the way and the key factors to his success so far. In this episode, you’ll learn about: How Carlos got his start in the cash-pay realm and went from a 300 sq ft space to a 2000 sq ft space. The mistakes he made along the way. The compensation

In this episode, I interview Sara Squires Davis, a physical therapist who started her cash-based practice in Bethesda, Maryland about a year ago. I would link to her website, but at the time of this writing she has not yet created a website for her practice… she's been too busy treating patients who pay her $250/eval and $175 for follow up treatment sessions! She has been immediately successful in the private pay business model and this interview is all about her story and how she has done so well.

More specifically, we talk about:

• What drove her to start her own practice and why she chose to be stay completely out-of-network with any 3rd Party Payors.

• How relationships with concierge Medical Practices have really helped her to be successful in this model.

• Logistical topics like the payment processor she uses (and why).

• A unique approach to how she performs and writes up her evaluations to help her professional image in the eyes of referring physicians.

• A scheduling tip that saves her time and allows her to predict her monthly revenue.

• The ways she kept her overhead low, but also the areas where she was willing to spend extra money during her first year.

Resources and Links mentioned in this episode:

• Sara Squires Davis on LinkedIn

• Merchant One – credit card payments

• Paypal Here – smartphone swipe system I use to take payments

Click Here to learn how to start your own Cash-Based Practice

Let us know if you enjoyed the show:

[Click to Tweet] Great interview with Cash Practice owner Sara Squires Davis and @DrJarodCarter

In this episode, I interview Sara Squires Davis, a physical therapist who started her cash-based practice in Bethesda, Maryland about a year ago. I would link to her website, but at the time of this writing she has not yet created a website for her practice… she’s been too busy treating patients who pay her $250/eval and $175 for follow up treatment sessions! She has been immediately successful in the private pay business model and this interview is all about her story and how she has done so well.

Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This is one of those topics and podcasts episodes that really applies to any type of physical therapy practice, cash based or not.

In this episode, you'll learn:

• One characteristic that every practice must have for success in the cash-based model.

• Examples of niche markets in which I and other cash practice owners have had success.

• A consistent way to effectively approach and market to these groups of prospective patients.

• How to get the most long-term, widespread, and semi-automated effect from the above-mentioned marketing tactics.

Resources and Links mentioned in this episode:

• Episode 2 – Interview with Cash Practice owner, Ron Miller

• A presentation I gave to personal trainers that has generated thousands of dollars of business for my cash practice (a side note: because I recorded the presentation, utilized it on my website, and marketed it to personal trainers not at the presentation, this has generated new referrals both from the personal trainers in the audience as well as those who simply saw it online.)

Click Here to learn how to start your own Cash-Based Practice

What niche markets have you had success with, and how did you market to them? Please share your experiences and/or questions in the comments below.

[Click to Tweet] Niche Markets for private PT practices and how to get your foot in the door with them. @DrJarodCarter #bizPT

Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This is one of those topics and podcasts episodes that really applies to any type of physical therapy practice, cash based or not. In this episode, you’ll learn: One characteristic that every pract

This episode pulls from one of my first blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment specialty. More specifically in this episode you will learn: Why you should not expect as many referrals from medical doctors when you start or move into a cash-based practice. Where you will make up for that loss of physician

Ron Miller of Pursuit Physical Therapy, a cash-based PT practice in Orlando FL, joined me for a great interview about his new practice.

Ron was one of the first to reach out and really start interacting with me online after I started this website. Then about a year ago he gave me the exciting news he was making the leap into private practice, and that his practice would be 100% cash-based! So I'm really pumped to have him on as the first guest of the Cash-Based Practice Podcast. He started his practice with zero physician relationships/referrals and zero patients following him from any other practices, but he was profitable within three months!

I learned a great deal from Ron in this interview and I'm confident you will too.

More specifically, you'll learn about:

• The details of a very interesting and unique payment/pricing model that Ron has developed (it's not what you might expect)

• Important lessons Ron has learned in his first year as a cash-based practice owner.

• The importance of "learning to sell," and how he sells $1500 treatment packages to new patients (hint: it's not about selling physical therapy, it's about selling something else).

• The most effective ways he has attracted cash-pay patients to his clinic, and the marketing methods he has used to start his practice from scratch with zero physician relationships/referrals or patient caseload.

Resources and Links mentioned in this episode:

• Pursuit Physical Therapy

• Ron's Clinical Blog

• The Cash-Based Practice eBook

Let us know if you enjoyed the show:

Click Here to learn how to start your own Cash-Based Practice

Click to Tweet: New Cash-Practice Owner, Ron Miller, profitable in 3 months and selling $1500 treatment packages. Here's how: http://bit.ly/1dRYftg

Ron Miller of Pursuit Physical Therapy, a cash-based PT practice in Orlando FL, joined me for a great interview about his new practice. Ron was one of the first to reach out and really start interacting with me online after I started this website. Then about a year ago he gave me the exciting news he was making the leap into private practice, and that his practice would be 100% cash-based! So I’m really pumped to have him on as the first guest of the Cash-Based Practice Podcast. He started hi