In this Masterclass Interview, we sit down with Bobby Joyce from Smales to discuss the real impact of shrinking fish quotas, rising prices, and supply chain pressures on the fish & chip industry.
Fish & chip shop owners are feeling the pressure—fish prices are rising, supply chains are tightening, and businesses are struggling to stay profitable. In this episode, Bobby Joyce, a leading expert from Smales, breaks down what’s happening in the industry right now, why it’s happening, and—most importantly—what you can do about it.
We tackle key questions, including:
✅ Why has the cod quota dropped to its lowest in 34 years?
✅ How are shops adapting to skyrocketing costs?
✅ Should you switch from cod to haddock—or something else entirely?
✅ What pricing strategies can help protect your margins?
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