In this episode host Justin McMenamy and guest Bryce Baker discuss the evolution of sales strategies, homing in on the Challenger Sale method. With nearly 15 years of experience in sales at Precision Planting, Bryce shares the transition from Solutions-based selling to the more effective Challenger approach. They outline how this method disrupts traditional practices by emphasizing commercial teaching, tailoring, and taking control of conversations. The discussion includes real-world examples, customer loyalty insights, and the role of cross-departmental integration in effective sales strategies. The episode concludes by highlighting the lasting impact of providing value beyond the product and fostering strong customer experience.

'The Challenger Sale' w. Bryce Baker

Hello and welcome to Grody &amp; UnPrOfEsSiOnAL, my name is Justin McMenamy, and my mission is to share both profitable and painful leadership lessons I have acquired over a twenty-year career as a misfit in corporate America.    Like everyone, I have worked with and for hundreds of leaders across my career. While some leaders are great, and many are good, the vast majority find themselves tossed into leadership and left to figure it out on their own.  Grody &amp; Unprofessional seeks to share leadership stories harvested from my own experiences and from the experiences of others through approachable and candid conversations with the aim of educating and shaping your leadership journey.   Grody &amp; Unprofessional episodes will toggle between focused monologue on specific lessons or mindsets I have acquired from my experiences and conversations with other leaders seeking to understand their convictions and strategies for inspiring, motivating, and maybe sometimes cajoling a group into action.   Grody &amp; Unprofessional is not a memoir, it’s not a forum to gripe or complain about the past or present.  The rules are simple, I aim to convey leadership lessons through storytelling.  If a given story has a hero, we will use proper names, if the story has a villain, a dolt, or if there is the potential for embarrassment, proper names will be removed.  While we do NOT aim to embarrass people or organizations, we do intend to embarrass poor leadership behaviors and mindsets common to many leaders and organizations.    My experience has been that demand for talented leaders outstrips supply by at least tenfold, Grody &amp; Unprofessional is my feeble attempt to improve supply.   I hope you will join me as we seek to uncover people, product, and organizational leadership lessons through the musings of a corporate misfit and his friends.

Business

Management

Hello and welcome to Grody & UnPrOfEsSiOnAL, my name is Justin McMenamy, and my mission is to share both profitable and painful leadership lessons I have acquired over a twenty-year career as a misfit in corporate America. Like everyone, I have worked with and for hundreds of leaders across my career. While some leaders are great, and many are good, the vast majority find themselves tossed into leadership and left to figure it out on their own. Grody & Unprofessional seeks to share leadership stories harvested from my own experiences and from the experiences of others through approachable and candid conversations with the aim of educating and shaping your leadership journey. Grody & Unprofessional episodes will toggle between focused monologue on specific lessons or mindsets I have acquired from my experiences and conversations with other leaders seeking to understand their convictions and strategies for inspiring, motivating, and maybe sometimes cajoling a group into action. Grody & Unprofessional is not a memoir, it’s not a forum to gripe or complain about the past or present. The rules are simple, I aim to convey leadership lessons through storytelling. If a given story has a hero, we will use proper names, if the story has a villain, a dolt, or if there is the potential for embarrassment, proper names will be removed. While we do NOT aim to embarrass people or organizations, we do intend to embarrass poor leadership behaviors and mindsets common to many leaders and organizations. My experience has been that demand for talented leaders outstrips supply by at least tenfold, Grody & Unprofessional is my feeble attempt to improve supply. I hope you will join me as we seek to uncover people, product, and organizational leadership lessons through the musings of a corporate misfit and his friends.

Hello and welcome to Grody &amp; UnPrOfEsSiOnAL, my name is Justin McMenamy, and my mission is to share both profitable and painful leadership lessons I have acquired over a twenty-year career as a misfit in corporate America.&nbsp; &nbsp; Like everyone, I have worked with and for hundreds of leaders across my career. While some leaders are great, and many are good, the vast majority find themselves tossed into leadership and left to figure it out on their own.&nbsp; Grody &amp; Unprofessional seeks to share leadership stories harvested from my own experiences and from the experiences of others through approachable and candid conversations with the aim of educating and shaping your leadership journey. &nbsp; Grody &amp; Unprofessional episodes will toggle between focused monologue on specific lessons or mindsets I have acquired from my experiences and conversations with other leaders seeking to understand their convictions and strategies for inspiring, motivating, and maybe sometimes cajoling a group into action. &nbsp; Grody &amp; Unprofessional is not a memoir, it’s not a forum to gripe or complain about the past or present.&nbsp; The rules are simple, I aim to convey leadership lessons through storytelling. &nbsp;If a given story has a hero, we will use proper names, if the story has a villain, a dolt, or if there is the potential for embarrassment, proper names will be removed.&nbsp; While we do NOT aim to embarrass people or organizations, we do intend to embarrass poor leadership behaviors and mindsets common to many leaders and organizations.&nbsp; &nbsp; My experience has been that demand for talented leaders outstrips supply by at least tenfold, Grody &amp; Unprofessional is my feeble attempt to improve supply. &nbsp; I hope you will join me as we seek to uncover people, product, and organizational leadership lessons through the musings of a corporate misfit and his friends.

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'The Challenger Sale' w. Bryce Baker

'The Challenger Sale' w. Bryce Baker

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