This Modern Brand

The Changing Media Landscape: Balancing Resonance and Revenue


Listen Later

Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for brands that gives them resonance as well as revenue? Get expert answers and explore the state of media on This Modern Brand.  

...more
View all episodesView all episodes
Download on the App Store

This Modern BrandBy Advertising Week

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

5 ratings


More shows like This Modern Brand

View all
Mind Pump: Raw Fitness Truth by Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Mind Pump: Raw Fitness Truth

11,726 Listeners

How I Built This with Guy Raz by Guy Raz | Wondery

How I Built This with Guy Raz

30,251 Listeners

AW360 by Advertising Week

AW360

4 Listeners

Uncommon Thinking by Advertising Week

Uncommon Thinking

3 Listeners

The Sonic Truth by Advertising Week

The Sonic Truth

8 Listeners

Perspectives with Katie Kempner by Advertising Week

Perspectives with Katie Kempner

7 Listeners

Great Minds by Advertising Week

Great Minds

23 Listeners

Masters of Creativity by Advertising Week

Masters of Creativity

1 Listeners

The TrustMakers by Edelman and Advertising Week

The TrustMakers

8 Listeners

The Agency Road Show by OpenX and Advertising Week

The Agency Road Show

0 Listeners

Ad Net Zero: Making Every Ad A Green Ad by Advertising Week

Ad Net Zero: Making Every Ad A Green Ad

3 Listeners

The Genrelist by SXM Media

The Genrelist

6 Listeners

Great Thinking: The Future of Advertising by Advertising Week

Great Thinking: The Future of Advertising

0 Listeners

Great Minds: People and Culture by Advertising Week

Great Minds: People and Culture

6 Listeners

Future is Female by Advertising Week

Future is Female

3 Listeners

The Business of Marketing by Advertising Week

The Business of Marketing

0 Listeners

Upfront Conversations by Advertising Week

Upfront Conversations

0 Listeners

Augmented Advertising by Advertising Week

Augmented Advertising

0 Listeners

AWAccelerate by Advertising Week

AWAccelerate

0 Listeners

Morning Wake-Up Podcast by Advertising Week

Morning Wake-Up Podcast

0 Listeners