How do you preserve a 40-year legacy while innovating for the future? When Coralie Charriol unexpectedly stepped into the CEO role following her father's passing, she faced exactly this challenge with the iconic Swiss luxury brand he'd built from scratch.

Philippe Charriol was a visionary who left Cartier after 15 years to launch his own brand in 1983. His revolutionary approach focused on women as independent purchasers—not just recipients of gifts chosen by men—and centered around a distinctive stainless steel cable material still manufactured through a 27-step artisanal process. This signature element became Charriol's DNA, appearing in everything from watches to jewelry to accessories.

In our fascinating conversation, Coralie shares intimate details of growing up in this extraordinary family business, from helping in the warehouse as a child to being thrown into sales presentations across global markets as a young adult. "My father never held my hand," she reflects. "He'd just say 'go ahead, you do it' and expect results." This trial-by-fire approach prepared her to eventually lead the company through modern challenges, balancing heritage with innovation.

What makes this episode particularly compelling is Coralie's candid discussion of gender dynamics in luxury watchmaking. "I fight for my seat at the table," she explains, pushing back against assumptions that designing primarily for women somehow diminishes her credibility as a watchmaker. Her philosophy of "designing for women first, then thinking about gentlemen" stands in stark contrast to industry norms, embodying the brand's "Live Different" ethos. Whether discussing sustainability initiatives, creative processes, or future plans for experiential brand extensions like pop-up cafés, Coralie's passion for connecting authentic stories with beautiful products shines through. This conversation isn't just about watches and jewelry—it's about carrying forward a powerful legacy while charting your own path.

Check out  Coralie Charriol here:

https://www.charriol.com/

https://www.instagram.com/coraliecharriol/

https://www.instagram.com/charriolofficial/

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