Understand what makes people tick, and strategically give it to them. There are seminal studies from (in)famous researchers such as Sigmund Freud, Ivan Pavlov, Stanley Schachter, and Daniel Goleman, but also the most up-to-date discoveries from 2019 - all insightful, analytical, sometimes surprising, but most importantly effective and actionable. Pair that with the insight and human intelligence factor of bestselling author and social skills coach Patrick King, and you have a guide that can be read equally for education as for helpful, real advice. 

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