Jonathan Allen and Amie Parnes set out to write a book about Hillary Clinton's 2016 presidential bid long before the home stretch of the campaign. In October, Allen got a note from their editor, who was having trouble reconciling his expectation of a Clinton win with his reporters' work uncovering the aimless mess behind the "I'm With Her" stickers. Then Election Day happened. Allen is co-author of the book, Shattered: Inside Hillary Clinton's Doomed Campaign.

In the Spiel, why couldn't Clinton find a clear message?

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