Paul Gloster, Chief Marketing Officer at Lyre's Spirit Co, sits down with host Mark Jones to discuss moving customers from unbelief to belief through storytelling.

Resources

• Lyre's Spirit Co
• Lyre's Shows Just How Far the Non-Alcoholic Spirits Industry Has Come
• How the founder of non-alcoholic spirits brand Lyre's spotted a 'tectonic shift' to take on the world

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• Louise Cummins on marketing, innovation & storytelling at H&R Block
• DJ Dikic on solving pain points & designing 'joyful' CX at Tint
• Fiona Le Brocq on brand relevance

Kathryn Carter, General Manager ANZ, South East Asia & Hong Kong at Snap Inc, sits down with host Mark Jones to discuss marketing to Gen Z, and how brands can leverage this audience's love of sharing to amplify brand messages.

Resources

• Snap Originals
• Industry: Snapchat's first B2B marketing push is a timely, smart move
• Screen Australia partners with Snapchat on original scripted content

You might also like…

• Jennifer ten Seldam on brand beliefs at SEEK
• Louise Cummins on marketing, innovation & storytelling at H&R Block
• DJ Dikic on solving pain points & designing 'joyful' CX at Tint

Jennifer tel Seldam, Marketing Director at SEEK, sits down with host Mark Jones to discuss brand beliefs and influencing customer behaviour through storytelling.

Resources

• SEEK Sleepmix
• The SEEK Sleepmix Is Helping To Ease Anxiety And Put You To Sleep

You might also like…

• Louise Cummins on marketing, innovation & storytelling at H&R Block
• DJ Dikic on solving pain points & designing 'joyful' CX at Tint
• Fiona Le Brocq on brand relevance

Mark Forbes, Director of Reputation at Icon Reputation, sits down with host Mark Jones to discuss how marketers can build brand reputation through storytelling.

Resources

• Icon Reputation
• Surviving Crisis - eBook Download

You might also like…

• Louise Cummins on marketing, innovation & storytelling at H&R Block
• Fiona Le Brocq on brand relevance
• Prince Ghuman on psychographics in marketing

Louise Cummins, Marketing and Digital Innovations Director at H&R Block, sits down with host Mark Jones to discuss how marketers can tap into the zeitgeist to tell stories that connect with customers' hearts and minds.

Resources

• H&R Block
• H&R Block says it's ready to help consumers through this year's complicated tax season in new ads
• H&R Block launches 'The Big Questions' campaign by The Works and PHD

You might also like…

• Ashley Killeen on brand storytelling during COVID-19 at OzHarvest
• Brent Hill on video content and collaboration during COVID-19 at SATC
• Fiona Le Brocq on brand relevance

DJ Dikic, co-founder of Tint, sits down with host Mark Jones to discuss disrupting the paint industry to provide a 'joyful' customer experience (CX) and direct-to-consumer (DTC) sales and marketing strategy.

Resources

• Tint Paint
• Advice for starting a business? "Trust your instincts, then work your ass off"
• Startup backed by Aconex founders looks to make a splash in paint market

You might also like…

• Nicole McInnes on telling stories of transformation at WW
• Fiona Le Bocq on brand relevance
• Richard Spencer on Business Australia's approach to customer experience

Prince Ghuman, Professor of Neuromarketing at Hult International Business School San Francisco, author, and CEO and founder of PopNeuro, sits down with host Mark Jones to discuss psychographics in marketing, and how quality data can help to make marketing efforts more human.

Resources

• PopNeuro
• Blindsight: The (mostly) hidden ways marketing reshapes our brains

You might also like…

• Steve Wiideman and Olga Andrienko on using SEO and voice search to your advantage
• Ric Navarro on customer-centric marketing strategy
• Anne Miles on gender-inclusive marketing

Nicole McInnes, Director of Marketing and Commercial at WW, sits down with host Mark Jones to discuss rebranding Weight Watchers, balancing short term needs with long term planning during a crisis, and the commerciality of marketing.

Resources

• WW app
• WW's virtual workshops
• WW's shift from physical to virtual offerings

You might also like…

• Brent Hill on video content and collaboration during COVID-19 at SATC
• Ashley Killeen on brand storytelling during COVID-19 at OzHarvest
• Fiona Le Brocq on brand relevance

Brent Hill, Executive Director at South Australia Tourism Commission, sits down with host Mark Jones to discuss how tourism marketers can continue to connect their audience to the stories of what their destination has to offer during COVID-19.

Resources

• South Australia Tourism Commission
• #SATV

You might also like…

• Ashley Killeen on brand storytelling during COVID-19 at OzHarvest
• Belinda Dimovski on the Australian Red Cross story
• Fiona Le Brocq on brand relevance

Ashley Killeen, Head of Impact at OzHarvest, sits down with host Mark Jones to discuss authentic brand storytelling, spreading messages of hope, and driving supporter engagement during COVID-19.

Resources

• OzHarvest
• OzHarvest #HereForHope
• OzHarvest's response to Coronavirus (COVID-19)

You might also like…

• Belinda Dimovski on the Australian Red Cross story
• Teresa Sperti on marketing a poverty-free future
• Chris Taylor on marketing Australia's biggest serial killer