Starting a business is never easy; there are many moving parts that you have to look after.

Especially with a coaching business, the content you put out there, the product/service itself that you offer, something about it should inspire them to want to buy your solution.

Talk about the strategy, marketing, sales, and the fulfillment you find in the service you offer. 

How do you find equal balance in meeting all of them together to build a successful business?

Dr. Marc Morris is a Certified Strength and Conditioning Specialist. He's a nutrition coach, and he's an educator. He lives in beautiful Saskatoon, Saskatchewan, Canada. With a decade of experience in online coaching, Mark has been obsessed with health and fitness since he was a teenager, taking him many places from athletic pursuits like competing and coaching at the powerlifting world championships to academic endeavors like teaching full university courses on macronutrients and metabolism. 

Mark's current focus has shifted from his one-on-one nutrition coaching business to the Dr. Marc Method, the 12-week nutrition coaching program that gets people passionate about health, nutrition, the tools, and knowledge to help people and make money.

In this episode, Marc shares what it takes for people to want and buy your solution, in terms of the content you put out there. He shares tips on how you could attract them to consider the service you offer.

With many coaches struggling in pricing their services and all the imposter syndrome of pricing low just because they feel they don't deserve the rate they're charging, he has all that covered for you to raise your price confidently.

On top of that, he talks about psychology and persuasion and the sales process you should be taking and doing to have a thriving and sustainable coaching business.

"Part of the marketing and sales process is attracting the right people, putting the right elements of psychology and strategy in place so that they know what you're selling. They know what's in it for them. They know that this is a desirable thing that people want." 

- Marc Morris

Topics Covered:

02:36 - How is it like living in one of the coldest places in Canada

03:20 - The shift from Chemistry to Nutrition

09:31 - Sharing about his powerlifting days

and takeaways from that experience

16:46 - You don't need to learn more; you just need to take action

18:27 - Taking the right balance between business, marketing, and fulfillment of your services

22:38 - What a sales process should look like

24:11 - His definition of Marketing

29:44 - Speak to your audience's level, and in the words they understand not what you're comfortable talking about

31:07 - A tip for your content

33:53 - That element of imposter syndrome when it comes to pricing your product/service and how to overcome it

40:47 - Offering a holistic program versus a per hour package

44:52 - What's the future of coaching, especially right after the pandemic

48:23 - Talking about that 'legacy piece' of being a parent

Connect with Marc Morris:

• Instagram

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

For most of us, we try as much to avoid failure without realizing that it prepares us for success.

There is actually wisdom in failures.

It becomes valuable when you learn lessons and use them to tread your path to victory.

In this episode, Jordan shares what path he went through and the resourcefulness he has to have to be where he is now in life. 

He also talks about business lessons, and if you want to succeed as an entrepreneur, there has to be a shift that should happen in the way you look at sales that it is not all about getting but about giving.

We need to understand that lead generation is not all about hard selling. It means more than that; it's about starting a purposeful conversation, and things will pick up from there.

There is something to be had in telling stories. When you're genuine and authentic in the content you put out there, people connect.

Fear of judgment is all in mind; for all you know, you're not the only one having those insecurities. When people know your story, they will relate to you, and a whole new story gets created from there.

Jordan Dugger is one of the owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail.

Along with that, he owns Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online.

"And if you can shift your perspective around sales, like my goal is to make money to extract money, to get rather than be mission-centered. What I mean by mission-centered is aligning our sales process more around the idea that we're trying actually to create something of value. Actually pursuing somebody to provide the service that we offer means that you're saving somebody from potentially drowning. - Jordan Dugger

What you will learn from this episode:

03:49 - Recounting his journey to success

07:01 - One important thing that he realized which is key to his fitness business success

09:17 - What is so important about resourcefulness?

12:12 - Shifting your perspective on the misconception about sales in general

15:55 - The two models of advertising and sales and how client acquisition works

20:20 - Demonstrating interest to your prospect and being creative at displaying that interest

22:58 - Establishing a personal and authoritative connection

24:41 - Telling stories versus giving facts

27:21 - What is so interesting about telling stories

32:19 - Of failures and not reinventing the wheel, but having those innovative shifts

38:00 - The fear of judgment and how to overcome it

41:55 - Challenges of having a wife as a business partner

43:49 - Compartmentalizing personal and professional aspects of their lives

44:49 - Either a cheerleader or fullback

47:45 - Lessons from his hurricane wedding 

52:35 - Ways you can look at the world - which one are you?

54:58 - What makes live events powerful?

Connect with Jordan Dugger:

• The Fitness Business Podcast

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

Being surrounded by too many people would sometimes be too much to handle for an introverted person. 

 

They tend to work in the background and to get lost in their own thoughts and world. 

 

How is it possible to thrive and be successful in a field where you get in contact with high-performing individuals and do your selling?

 

Andrew Hannon started as an athlete in a small town in Kansas, where he participated in three sports in high school. His sports career continued at Baker University, where he played baseball and basketball. During that time Andrew began to find his true passion for fitness and performance. While majoring in Exercise Science, his knowledge of fitness and health continued to grow. Throughout his athletic career at Baker, he realized his strength performance goals could be reached by getting into weight lifting. After he graduated, he knew that he wanted to share the knowledge he learned to help other people, and that's where his personal training career started.

 

In this episode, Andrew shares how he created success in his business despite his introverted personality. As for him, it took a long time to understand what introversion is, but despite those limitations that his personality brings, that's when he taps into those innate strengths of being such. 

 

You will find him listening to his clients more, asking them questions just to get to know what exactly they need to be solved, and really coming through as authentic and genuine in person and how he puts out content on his social media.

 

If you see him as lucky given where he is now and clinching that affiliation with one of the world's great brands, just hear the wisdom he shares in this episode, and you will find out why.  

 

"I just tried to find my mix with selling just like, I'm a pretty good listener, like, talking about what the introvert side like I know how to listen to people kind of dig into that nugget, keep asking questions. And then you know, sometimes it's just you just have to ask, right? That's what I kind of learned is, okay, here's what you have in front of you, this is what I recommend, and then just kind of wait and see what happens." - Andrew Hannon

 

What you will learn from this episode:

 

03:34 - What it was like for him being an introverted guy and the lessons learned

06:32 - Sometimes, it takes time to really find what works out for you

08:02 - Setting priorities right, which shows in his schedule

09:42 - Learning how to sell as an introvert

13:34 - His journey to becoming a 'golf guy' and how he started a business around this niche

19:01 - Knowing what problem the space you dwell in needs makes it easier for you to focus on and do well

23:13 - The grind that is involved in getting to a particular lifestyle you want

24:46 - Learning opportunities from all the mess you did

26:01 - The massive benefits mentorship has done for him

29:21 - Getting out of the usual old learning style and applications and taking the time to learn new stuff

33:12 - Talking about his affiliation with Adidas and how it successfully came about

35:29 - How it boils down to putting out quality content and being genuine about posting stuff about brands you believe in

40:00 - The most important thing people should be looking out for when it comes to coaching as the world opens up for normalcy

43:11 - The value of connecting with real people in person – that real human connection

44:17 - Sharing about his thoughts on self-esteem and treating people in person and on the phone

45:42 - How his daughter teaches him lessons about boundaries and priorities

Connect with Andrew Hannon:

• Instagram

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

Life Is just what it is; either you recoil or get past your [perceived] limitations and become successful. As often is said, no matter the situation, what’s important is how we react to it.

In this episode, our guest Travis Pollen exemplifies that attitude. Born with a missing leg, he could have fallen to self-pity and despair. That’s so easy to do. But instead, he chose not to be treated differently. Admittedly, there were advantages, given his disabilities. But even then, he chose to be as good in anything as any non-disabled person could be. He shares how he battled every obstacle that came his way and developed a positive mindset to look beyond his physical challenge.

For him, what may be a drawback to many was a case of setting record after record and striking every opportunity whenever he could, making a difference in other people’s lives, and getting successful at what he does. Which only goes to show that you design your destiny. That there is always a way, whatever that may be, that you can always reframe what appears to be impossible.

Travis Pollen is a personal trainer, author, and Ph.D. in Health & Rehabilitation Sciences. Over his seven-year personal training career, he’s trained professional athletes, senior citizens, and everyone in between. He’s on a mission to bridge the gap between rehabilitation and performance. In addition to his doctorate, Travis has a master’s degree in Biomechanics and Movement Science as well as an American record in Paralympic swimming. When he’s not earning advanced degrees or breaking records, he can be found listening to indie folk music and eating sushi, preferably at the same time. He currently resides in Philadelphia with his girlfriend and their furry friends.

“It's just like, you show yourself examples of yourself persevering. And then it becomes like, anytime I face an obstacle, I've been able to overcome it. So why would this time be any different? - Travis Pollen

What you will learn from this episode:

02:29 - Why the 'fitness pollenator'

04:26 - What makes him love country music

10:18 - Born with a congenital birth defect of missing a leg but with a paralympic record

14:27 - A great opportunity to help and give back to the community where he stood out in sports

16:17 - Overcoming physical handicaps with a positive mindset and setting records one after another

18:55 - Working real hard and becoming as good as anybody else

21:56 - The thing about touchstone

22:53 - Finishing a Ph.D. and striking every opportunity presented to him

26:39 - His thoughts about the gap between research and practice

28:00 - Designing and teaching a course with an actual relevant experience

33:30 - Doing research and actually have them communicated to practitioners and apply it

36:23 - Starting with the easiest and go from there

37:45 - What range of understanding you need to equip students and practitioners with

40:58 - Lessons learned from all the success and accolades he has been getting

43:53 - It’s okay to make mistakes but keep evolving your thinking

Connect with Travis Pollen:

• travispollen.com

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

We've grown in a society where busyness is the norm, that selfishness is bad.

 

No wonder people get burned out and disillusioned.

 

Do we really need to see this culture perpetuated?

 

How about we step back and see things as 'helping yourself to help someone else'?

 

In this episode, our guest, Aleisha Fetters, talks about how you can show up more for yourself, for your loved ones, and for the people you help.

 

It's about time that we need to reframe things, that what everyone thinks of as selfish is actually self-care. 

 

It's about being more and giving more for yourself to give more fully to others.

 

That there's never anything wrong with taking the time to nourish yourself back to a state where you can give yourself more fully again.

 

It's that giving yourself that 'self-love' that you deserve but have been ignoring for the longest time -- whatever that looks like for you to gain back that zest for life and work.

 

Yes, you've got responsibility for yourself first. Once that's taken care of, everything just follows.

 

And that's not something you have to be guilty of.

 

Aleisha Fetters is a certified strength and conditioning specialist (CSCS), women's fitness expert, intersectional feminist, and scientific-journal contributor. She takes a knowledge-first approach to everything she does. Her programming and all-over approach to fitness for women focuses on using research-backed methods to tap into your inner badass and empower you to reach your individual health and fitness goals.

 

"Unfortunately, in our society, this means that busyness is a badge of honor. We were that way. And we're just trying to do more, more, and more but with less. If we're not giving ourselves what we need, how are we going to produce more? How are we going to have any sort of positive outcome?" - Aleisha Fetters 

 

What you will learn from this episode:

 

03:53 - What made her pay to come to a fitness summit for fitness trainers when she was a fitness writer

07:38 - Feeling things don't sit well with her, and she wants something more

09:15 - Leaving a job and moving to freelance

13:23 - Quarterlife crisis and the awareness brought forth by that

15:32 - Where she found the strength to face fear and went on the path of freelancing

20:06 - Believing in what you can do and in yourself and having that support group behind you

22:03 - Confidence-boosting tip for a freelancer like her

25:37 - A scary decision to get a certification but with an abundance mindset

29:16 - Having a transformational experience that is more than just physical and strength success

32:53 - How necessary is the skill of writing for coaches and trainers, and how do you harness that skill of writing?

36:19 - It's all about connecting first before people listen to what you're saying

38:04 - A preview of what her book 'Give Yourself More' is all about

45:50 - What marrying in the middle of the pandemic taught her

Resource:

• Get your copy of Aleisha's book, 'Give Yourself MORE: A Science-Backed, Six-Part Plan for Women to Hit Their Weight-Loss Goals by Defying Diet Culture': https://www.kaleishafetters.com/give-yourself-more/

Connect with Aleisha Fetters:

• kaleishafetters.com

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

There is a real struggle in showing up for our loved ones and the people we serve.

So many things pull us in different directions. Those excuses drag us further down from reaching and becoming the person we want to become for them and our goals.

It's not easy to be juggling multiple responsibilities.

But how do you manage taking care of others while you do your self-care?

In this episode, Lindsay talks about how you can take on multiple roles and do it with flying colors. 

It doesn't mean to be perfect all the time. It's about accepting and forgiving, showing kindness to yourself whenever things get awry and just not up to par. 

It's about finding ways and taking advantage of your tools to connect back to yourself and show up again.

It's about living intentionally of what kind of person we want to be.

Lindsay Porter has been working in the fitness industry for over 15 years as a Kinesiologist and CSEP- Clinical Exercise Physiologist. 

For most of that time, she worked at Assiniboine Athletic Club in Downtown Winnipeg as their Assistant Manager, as well as in a clinical setting as a Reconditioning & Return to Work Specialist. 

She specializes in PRE- AND POST-NATAL FITNESS AND REHABILITATION. And her passions are Weight Lifting, Running, Cooking, and Helping Other Moms to incorporate fitness into their lives while raising babies and running a household! 

SHE BELIEVES THAT WOMEN CAN HAVE IT ALL!

Careers, Families, Fitness, and well really, absolutely anything they want!   

"What can I do to make myself feel good, rather than shame myself into feeling guilty about missing something? That's not going to help you in any way either. It's just going to beat you down, and you're going to be less likely to do it the next time. I think celebrating those small wins, doing those little things make a massive difference." 

- Lindsay Porter

What you will learn from this episode:

03:31 - A mother's full-packed schedule

04:14 - What self-care is and how important that is

05:59 - How self-care looks like for her every day

09:15 - Making decisions based on how you want to show up

11:47 - Getting out of the 'all or nothing mentality and showing kindness to oneself

16:17 - Giving our breath enough credit for us to show up

19:08 - Affirmations making a big difference in our lives

21:18 - Saying 'thank you' rather than brushing off compliments

23:05 - More positive human interactions go a long way

25:10 - Living intentionally

27:55 - What does connecting to yourself help you with?

29:53 - Nothing to be guilty about taking time for yourself; think of the benefits instead

33:36 - What it means to have a supportive partner

37:21 - Her life before and how it has transformed now

41:29 - Huge lessons she learned from taking care of herself

46:00 - Keeping that motivation going and finding a group as your accountability partner

47:47 - Lessons from being a mom

50:49 - Just live in the moment

Connect with Lindsay Porter:

• Instagram
• lindsayporterfitness.com

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

When things crumble in your business, sometimes you don't know what steps to take next. 

At times you get stuck and can't think of a good plan to overcome the situation.

That's why it is a good thing to surround yourself with great people who help you see possibilities amid crisis, who help you push out of your comfort zone, and see what else you can do to give value to others.

In this episode, Robbie shares how you can show up and make a difference in other people's lives, finding out what you truly love to do best that helps others prosper themselves.

He also talks about his book -- Small List, Big Results which tackles how to build a ready market for your offer, service, or product. Often we create courses and products with no willing audience to consume them. And that has to change for us to be successful in whatever we want to be created.

He also highlighted the small P and big P problems and the need to make people aware of them, so it's easier to sell the solution to them.

He also made known where people are missing the point in terms of success and commitment because once you know it, you learn to hold yourself accountable for the results you want.

Robbie Samuels is a multi-hyphenate human. He is a professional speaker – business growth strategy coach – virtual event design consultant – executive Zoom producer – emcee – podcast host – author – virtual presentation skills trainer. 

He has been recognized as an expert in multiple areas, published a book that received nearly 250 reviews globally on Amazon, was invited to do a TEDx on his signature networking technique, and hosted a podcast for over five years (and counting). When the pandemic shuttered in-person events, he swiftly reinvented himself to continue to provide value to his clients and his network.

"I think that we get out of our own way. Think about how to show up and add value and then simplify it." - Robbie Samuels

What you will learn from this episode:

02:57 - What led him to talk in TEDx

06:05 - Turning a challenge into an opportunity and getting successful at it

11:05 - Believing events are about content and connection

13:22 - Moving forward even if things are imperfect

15:57 - Growing a business from zero to six figures

17:22 - Show up, add value, and simplify it

19:13 - How to have income at the same time impact

22:40 - Creating a market before building your product

27:05 - Talking to people about what you're doing and not just creating in silence

29:30 - Don't fall into this pitfall

30:23 - How to make people see the big picture without giving everything away

32:44 - What makes people successful, and what will make them commit?

35:22 - Discussing the small P problem and the big P problem

41:29 - One good lesson his kid teaches him

44:10 - A special gift from Robbie

46:25 - A mastermind that comes with the book

Resources:

• Get a copy of Robbie Samuel's book 'Small List, Big Results' and its bonus content. Click here: robbiesamuels.com/gavin
•  Are you looking for your ideal clients? Your likely prospects from within your existing network? Click here: robbiesamuels.com/popupapp

Connect with Robbie Samuels:

• robbiesamuels.com

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

What if advertising and marketing are all gone today? What are you left with?

Try asking yourself this question: Do you have what it takes, a quality product that could vouch for a lifetime value for customers and merits renewals and referrals?

In this episode, Jason Phillips shares that we need to work on our fulfillment system rather than always focusing on acquisition or customer-getting. Work within that which is already within your reach to serve better and be the best you can yet become for you and the people who look up to you and whom you serve. 

It is not about looking elsewhere but keeping the ones in your very midst. That's where you have to learn to nurture them. It's also about improving, developing the number one most important and best asset -- that is YOU. As for Jason, it's about the concept of 'every exit should lead to a reentry.' It's about your clients going out of one door and not going anywhere else but into the next door just within for greater transformation and success.

Jason Phillips helps Nutrition Coaches BRIDGE THE GAP between science and application, so you can finally empower your clients to create the success they deserve.

"I think back then; I made investments to fill a void in myself. And today, I make investments knowing that I am the asset and simply need to become a better asset. And it's a much different mindset. I know, definitively, I'm going to continue to create success. I have zero doubts." - Jason Phillips 

What you will learn from this episode:

01:01 - The challenging journey that brought him to the coaching business and nutrition

06:54 - Someone who has the mindset of always being in pursuit of high performance

08:46 - What makes it hard for people to achieve the next level of success?

10:51 - Becoming the person that was going to acquire the skills that would drive him out of poverty

13:38 - What separates a person who will achieve success from the one who will not

15:41 - Looking at the lifetime value of customers rather than focusing on acquisition

18:15 - The three most important components of a fulfillment system every business should have

21:52 - An amazing concept of 'every exit should lead to reentry'

25:27 - What is likely to happen when you always recognize opportunity and gratitude

28:47 - Believing big but playing small - what he's learned from that

35:35 - The most significant thing mentorship has done for him

38:34 - Realizing he's not a mentor to everybody

40:38 - Putting your belief out into the world and see what happens

45:31 - An excellent lesson her kid teaches him

48:06 - What to him is legacy

Connect with Jason Phillips:

• Instagram

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

 

Changing a system that has been there for as long as you can remember is never easy work. 

Especially when one sees it as only a business and nothing more than about true patient care.

Sure, it takes guts, patience, willpower, and faith to make a difference.

And this one woman proves that it's not all about money but about fulfilling a mission.

In this episode, Jill Zimmerman, a physical therapist and the creator of 'Treat Yo'Self,'

shares how in her PT career, she felt burnt out, getting to the point of not wanting to be a part of a business model that only cares about the financial side of things.

She created her own business that looks after the welfare of both the patient and the practitioner. She may have faced many struggles and challenges along the way, but one thing is sure, that she has made a big difference in the lives of those who come to see her find solutions to their problems and that they feel better the moment they go out than when they first came in.

The way her business grows is rooted in the core belief of building long-term relationships with clients. No wonder patients land on her doorstep mostly by referral and word of mouth. It is likely to happen, as when people sense something right, they likely make it known to everyone else.

A lot is to be said about the way she writes and creates content. She comes from a place of wanting to start a conversation and not sell anything. And that's how people connect and relate to your message. And there's a lot to learn from this. When you're too worried about what to put out there, there's only one thing to remember, do what truly feels authentic to you, and you'll never go wrong.

"Business models don't have to be just about a financial model. My business model is just true, focused attention and advocacy for these people. And my goal is to do my best for them, and for them to walk out of there and say, you know what, this is, but been far more helpful than anybody I've seen the past two years for this problem." 

- Jill Zimmerman

What you will learn from this episode:

00:37 - Getting burnt out in the process

04:25 - The hardest part in marketing and messaging

07:22 - The need to shift the model and empower patients to demand more about patient care

12:40 - Creating a business model that is a win-win for both parties - the patient and the practitioner

15:50 - Marketing by word of mouth and referrals - what it all boils down to

18:15 - It's all about creating a long-term relationship and lifestyle change

20:37 - The need for a holistic approach when you think about changing the model

23:12 - What her social media content is all about and what it tries to communicate

26:13 - Bringing it all back to what's relatable to your audience

30:31 - The best and not so appealing things about being self-employed

36:52 - Importance of self-awareness for self-fulfillment

37:41 - Of barriers and boundaries of creating your own business

41:14 - Being productive with doing the 'unproductive'

45:57 - The biggest lesson learned from her daughter

Connect with Jill Zimmerman:

• Instagram

Connect with Gavin McHale:

• maverickcoachingacademy.ca
• LinkedIn
• Instagram

What myths have you believed for the longest time that's keeping you stuck in your health issues?

Or are you even aware that those are myths? That's why you completely believe them?

How about entirely busting those myths and getting down to the real cause of the issue and on to making everything sustainable?

In this episode, our guests Dr. Maleen Avery and Anna Paulich, point out what wrong the medical health system is doing, what needs to be done, and what is at the core of changing all the narratives we believe to be true but are not really working. They share the idea of ''healthy at any size'' which is a rebellion against all the crap that the system we've been used to living in is feeding us all along. Listen as they share with us important truths about chronic illnesses that we all deserve to hear.

Maleen Avery and Anna Paulich are Rebel Medicine, a weight loss physician & registered holistic nutritionist duo who empower women to take control of their weight and metabolic health by unforking their relationship with food so they can stop the maddening cycle of losing and gaining the same 25 lbs over and over again.  

With 13 years of experience as a medical doctor and 15 years experience as a health scientist & nutritionist, Maleen and Anna knew all the typical doctor-recommended ways to lose weight. But when they followed that advice to try and shed their own weight, they found themselves stuck, frustrated and questioning everything they learned in medical and nutrition school about diet. 

If you're ready to ditch restrictive diets, endless cardio, and white-knuckling it through cravings. And instead, experience a complete mind-body transformation to change your relationship with food, finally lose weight, and feel confident and in control again...make sure to follow Rebel Medicine.

"Look at the non-scale victories; don't look at the scale because the scale lies. It tells you what the earth's gravitational pull on your body is. That's all it tells you. It doesn't tell me how healthy you are; it doesn't tell me how your cells are functioning; it doesn't tell me what your relationship is like with your kids and your husband. That's the beauty of a coach -- I can reframe things for you and keep you on track." - Maleen Avery

“People always say it's my lady hormones. The reason I can't lose weight, it's because it's your hormones -- It's just not those ones.” - Anna Paulich

What you will learn from this episode:

04:05 - Where medicine has gone wrong

06:10 - A discovery about nutrition that surprised Anna

08:26 - Why is everyone not talking about nutrition as it should be talked about

10:08 - Taking matters into your own hands when medicine couldn't provide cure to one's thyroid or infertility issues

11:56 - Lab values versus the symptoms and a frustrating system

14:13 - What nutritionists tell patients when they have medical issues

20:17 - Differentiating between people seeing her as a medical doctor versus as a coach

24:21 - Myths around women's weight loss you shouldn't believe

26:38 - A healthcare system that needs more support and accountability

29:55 - Why do myths continue to live on when it's not helping at all

33:17 - Means of changing the narrative of wrong beliefs and the challenges they are facing

36:07 - The beauty of a coach in reframing things and keeping one on track

41:07 - The problem with instant gratification

44:20 - A lot like reprogramming an old operating system

49:26 - Metabolic health matters

52:43 - Healthy at any size -- a rebellion against what?

54:10 - What should women measure in terms of lab tests?

Connect with Maleen Avery and Anna Paulich: