GlowJob

The Comeback Era: GAP, Coach & Marc Jacobs Beauty


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GAP, Coach, and Marc Jacobs Beauty all flatlined — and now they're back and thriving. This week we break down what a real brand comeback actually takes.

This week we're breaking down three of the biggest brand comebacks happening right now — how gap went from worst rebrand ever to the met gala, why coach intentionally shrank itself to survive, and the marc jacobs beauty relaunch that sold out in days. nostalgia is part of it, but the real story is in the financial decisions, creative direction, and cultural timing that separate a true comeback from a one-off tiktok moment.
New episodes every Thursday. Follow us @glowjobpodcast

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GlowJob is the beauty, business & culture podcast that makes you hotter and smarter. Hosted by best friends Julia Bellary and Sasa Li, GlowJob covers the internet trends, celebrity news, brand drama, and cultural moments shaping how we live, spend, and think — from viral TikTok controversies and influencer culture to billion-dollar business moves and the conversations everyone's having right now. Funny, data-driven, and unapologetically candid, Julia and Sasa break it all down twice a week — a Monday culture debrief and Thursday deep dives you didn't know you needed.

 

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