Competitive Advantages of Great Culture - 3 Universal Truths in Business with John Ratliff. Discover the power of a dream, 3 myths about employees, what great companies focus on and do better than anyone else, and more.

John founded Appletree Answers in 1995 and sold it in 2012. He is currently Managing Director of STS Capital Partners, an international mergers and acquisitions firm and a Partner and CoFounder of align5 - a business consultancy that focuses on strategic coaching and execution planning for growth entrepreneurs.

Recorded live at the Genius Network Annual Event.

If you would like access to the full video presentation, the special resources, and show notes for this episode please visit GeniusNetwork.com/51

Here’s a glance at what you’ll learn from John in this episode:

• Power of a Dream: How to give yourself a huge competitive advantage by building a great company culture
• 3 myths about employees and the big secret to having team members who are super happy to work for you
• How John shifted his frontline employee turnover from 100% to 19% while growing his company 32x the industry average
• What great companies focus on and do better than anyone else to attract, hire and retain superstar talent
• How to properly implement core values, net promoter and team meetings so your team effectively drives your vision and business
• The one most important question you can ask yourself (and the one most important action step you can take) to create an extraordinary team