In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.Jim Klauck, Founder of Check a Pro:Facebook: https://www.facebook.com/jim.klauckEmail: [email protected] a Pro: https://www.checkapro.com/The Radio Pitchman: https://www.theradiopitchman.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Jim Klauck01:44 The Current State of Radio and Its Value04:51 The Formula for Effective Radio Advertising10:02 Understanding the Radio Demographic14:51 Creating Demand Through Radio Advertising25:41 Integrating Radio with Digital Marketing29:13 Productizing Home Services for Better Sales33:35 The Importance of Sales Techniques in Home Services39:58 The Future of Radio in a Digital World#radio #podcasting #jimklauck #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business