In this episode of The Thriving Dentist Show, host Gary Takacs sits down with Dr. Chris Phelps, dentist, entrepreneur, and certified trainer at the Cialdini Institute, to explore the science behind ethical persuasion and how it applies to dentistry. Dr. Phelps shares how understanding principles such as reciprocity, scarcity, consistency, liking, and social proof can elevate patient trust, improve case acceptance, and strengthen team communication. He also discusses the difference between persuasion and coercion, the power of creating the right mindset before communication (persuasion), and how to ethically apply these concepts in daily practice. Listeners will gain actionable insights into transforming their practice culture through psychology-driven communication and learn how to access training directly from the Cialdini Institute.