So exactly what is content marketing? Some mysterious realm of business that's just too scary to step into? A far off galaxy we have no business going to? It's actually a type of marketing that's not only our best way of successfully growing our author businesses but the kind of marketing we are already good at.

Seriously!

So what is content marketing?

Def:

"A type of marketing that involves the creation and sharing of online material that doesn't explicitly promote a brand but is intended to stimulate interest in its products or services."

Once you understand how content marketing applies to your fiction writer businesses, you'll be well on your way to rocking your marketing efforts.

In this episode:

1. I show you how the trailer for Star Wars: The Rise of Skywalker is a perfect example of content marketing.
2. I go over the three parts of content marketing, breaking down each one and giving examples of how it applies to fiction authors and editors.
3. Explain why fiction authors and editors should use content marketing in their business
4. Show you why the "Buy my books" posts don't work (and what to post instead!)

Welcome to the Content Creative Podcast! I'm so excited to have you here! I'm kicking off the launch with an introduction so you'll know exactly what you're getting when you tune in. Content Marketing is such a big and vague business term, and if you're a fiction author or editor, I can already see you're eyes glazing over. 

No worries! This is not going to be a marketing podcast fill of terms you don't understand or can't figure out how it applies to you. It's quite the opposite!

My goal is to break down every aspect of content marketing to not only make it easy to understand but show exactly how it can apply to your fiction author business (whether you're published or not!) or your fiction editing business.

In this episode, I go over:

1. What the Content Creative Podcast is all about and some of the topics I'll cover on the show.
2. Who exactly this podcast is for (hint: if you write or edit fiction, you're in the right place!)
3. My journey and experience as a seasoned digital marketer and passionate YA Fantasy and sci-fi author.
4. The one thing listeners need to remember when tuning in to every single episode.