What in the world do I post to Facebook? Is it even worth it if I don’t know how to do ads? In this episode, we are going to dive deep into Mark Zuckerberg’s world and figure out how to we use them as fiction authors and editors. With its ever-changing algorithms, rules, and policies, it can be hard to figure out how to get ourselves out there to connect with ideal readers and grow our tribes. But it can be done and I’m going to show you how!

A lot of people think all marketing is social media and get hung up on being on every platform, and posting several times a week. So I wanted to use today’s episode to break down what social media’s role is in our business because it’s not the heart of our business and it’s not the end all be all of our careers.

If you’ve been thinking about video, this episode will give you an overview of video in marketing, ideas on how to use it as a fiction author and editor, and tips on how to create great videos.

Should you spend time blogging now?

And, just like many things in life, there’s no clear cut answer. But what I can help you do is figure out if it’s right for you as a fiction author or editor and if it is, how to be successful with it.

Do you have at least one book and a couple of clients under your belt? Today’s episode is just for you because we’re going to talk about how published and established editors like you can use email to promote your books and your business. 

In this episode we’re going to talk about:

*Why your content marketing doesn’t stop once someone becomes a buying fan

*Email ideas for published authors

*Email ideas for established editors

*How to decide what to share with your email subscribers

While email marketing (or marketing period!) may seem like it’s something just for published authors, it’s never too early to start learning how to use it. You don’t want to launch your book or business and then think about marketing. You don’t need the added pressure of launching and then trying to build a tribe.

By getting a head start with building that tribe using email, it takes away that pressure to get people on your list.  Here's how you can do that as a new writer or editor.

Last week we talked about how to get started with content marketing, using 3 filters or things we need to think about when coming up with content to share online. The first was your story and how it connects with what you do as a writer or editor. The second was your brand and making sure that whatever you share online strengthens that brand (and doesn’t leave people confused!)

The third filter is getting its own episode because it’s that important.

That filter is your Ideal Reader!

How do you get started with content marketing? What do you share online that takes someone on a journey from not knowing who you are to being a loyal fan?

Because we have so many ideas, we have to give ourselves idea filters -- something we can run our ideas through so we’re only left with ideas we love and content our readers and clients can’t wait to consume. 

In today’s episode we cover two of those three filters.

What’s a trick for taking out the stress and overwhelm of marketing ourselves and our services? Thinking of it in terms of something that we’re passionate about.

So let’s approach content marketing like writing a book. Instead of seeing it as something that’s stiff and boring, lets’ approach it like taking your reader on a journey of discovery. A fun adventure that will change their lives for the better in the end.

Listen to find out how you can do just that.

Everybody says you have to have an author platform but it’s incredibly unclear as to what it is and how to build one. That’ why I wanted to tackle this concept because it is an important part of our business -- once we understand how it works!