The Content Queen Podcast

By Mariah MacInnesBusiness Marketing

The Content Queen Podcast episodes

August 16, 202187: How to juggle multiple social media platforms whilst staying authentic and consistent
How do you juggle multiple social media channels and stay consistent AND authentic?
Now this is a great question and one I was asked when someone joined my free Facebook group. So, it is time to answer. Now what this comes down to two of a few ways, repurposing and sticking to your values. To learn exactly how and what to do next, this is a must listen!
This topic really interests me because I can understand, there are times we feel we post just for the sake of it. Because we are told to "show up daily". But I am here to tell you the secrets to doing both!
What I want you to remember is, energy is everything. People DO know if your energy isn't in your content... I know it doesn't seem fair, but it shows.
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!
KEY EPISODE TAKEAWAYS 👇
How to stay consistent while posting to social media

How to stay authentic while juggling social media channels

The guide to repurposing

How to juggle more than one marketing channel

SHOW RESOURCES 👇
JOIN the waitlist for my DIY template membership - https://sales.contentqueenmariah.com/Waitlist
PODCAST about storytelling - https://www.contentqueenmariah.com/podcast/76
PODCAST about TikTok - https://www.contentqueenmariah.com/podcast/78
PODCAST about Pinterest - https://www.contentqueenmariah.com/podcast/45
PODCAST about Outsourcing - https://www.contentqueenmariah.com/podcast/85
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
29 min
August 09, 202186: DIY Content: Why I started a 30 day reels challenge
I will be a walking Instagram Reel soon...
As a entrepreneur, marketer and content creator, I am doing this for multiple reasons. I am doing a 30 day Instagram Reel challenge to test, trial and measure (what I love best). It is to help my clients, it is to help learn for my own business and to teach those lessons to you!
For this poddy episode I am explaining the method behind my madness but also what YOU can learn from this (for more than just Instagram).
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇
What the 30 day reel challenge looks like

Why a 30 day challenge

How to organise content type challenges

What YOU can learn from this
SHOW RESOURCES 👇
JOIN the waitlist for my DIY template membership - https://sales.contentqueenmariah.com/Waitlist
EPISODE about launching with Kate MacDonald - https://www.contentqueenmariah.com/podcast/73
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
21 min
August 02, 202185: How to hire a freelancer with co-host Shannon Paten
Every entrepreneur needs to be a leaders in business.

And to be honest, that is f#$%ing tough if you have never done it before. Of course we lead in other ways, but managing a team is hard.
Whether you have a full-time team of (insert your number here), or are hiring a freelancer to help you. It ALL requires leadership.
When I started Content Queen, I didn't know I would eventually lead a team of now 5 and counting. From the start I have been very open to say, I don't know what the hell I am doing a lot of the time, BUT - I am learning and growing.

Today my amazing freelancer, team member and friend (Shannon Paten) joins me in a co-hosting episode where we talk about all things hiring a freelancer for your business!
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇
Life as a freelancer

How to hire a freelancer

How to set expectation and boundaries

Why you need to be a leader
SHOW RESOURCES 👇
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
47 min
July 26, 202184: Why you should consider Google Ads in your marketing strategy with Eloïse Steen
There is no 'one right way' to market your business, the world of marketing strategies is huge!
Never rule out the different forms of marketing, there's just so many!

Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want to stick too. Even paid marketing!
That is why I have the amazing Eloïse Steen on the podcast this week to talk all about Google Ads as a form of paid marketing! Ever thought about Google Ads? Well you will now!
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @eloisejas!

KEY EPISODE TAKEAWAYS 👇
What are Google ads and how do they work in your biz

When is the right time to invest

How you can get started with Google Ads

What you should promote with paid marketing

SHOW RESOURCES 👇
FOLLOW Eloïse on INSTAGRAM - https://www.instagram.com/eloisejas/
CHECK out her FREE offers - https://www.subscribepage.com/j4r0i5
SEE her website - www.eloisesteen.com
SIGN UP to Perfect Gifting - www.perfectgifting.com
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

ABOUT THE GUEST
Eloïse Steen, Google Ads Consultant, helping online businesses and solopreneurs attract clients online with Google Ads. Her goal is to make it more simple for business owners to run profitable advertising to increase sales for more freedom and impact. She works with done-for-you services and also 1-1 workshops for those who want to learn and manage their own account.
Eloïse is Google Ads Certified, former Google vendor employee and lives abroad in Portugal. It was after working with Google Ads for Google that she decided to start her own business and leave her full-time job.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
44 min
July 19, 202183: Creating connection as a marketing strategy
Connection marketing. A strategy in your business I want you to think about.
How are you using connections to help your business? Are you investing enough time in actually building connections? Not always as clients, but as people who can:
1. Be there for you
2. Give support and advice
3. Promote you to others
4. To collaborate with
5. Promote your content
There are so many benefits from connection marketing and is a term I loved to explore in this episode! Start adding it to you weekly schedule and lets build beautiful connections.
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇
What is connection marketing?

Why we need to build connection in business

How we can create more connections

How connections can help with our content

SHOW RESOURCES 👇
SEO podcast episode mentioned - https://www.contentqueenmariah.com/podcast/20-the-things-about-seo-you-need-to-know-with-andrew-glyntzos
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
29 min
July 12, 202182: Collaborations in business: how to use it as a marketing strategy with Elaine Tsung
In business we have seasons. A season for launching, a season for creating "fun" or educational content, a season for rest and a season where we collaborate like crazy.
Collaborating in your business is all about finding people around you to help you, them and an audience ready to listen. Going live, doing podcast interviews (like this one), is all part of the collaboration process.
You NEED people around you to help with your marketing. You don't have to create content alone. Bring people in! I am joined with the amazing Elaine Tsung (known as The Classy Traveller - read more about her below) to talk all about the power of collaborations in business. Elaine has built her business is a sort amount of time and has done so through content, social media and collaborating with others.
On the show you will learn all about collaborations and how to start a collaboration strategy!!
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @theclassytraveller_!

KEY EPISODE TAKEAWAYS 👇
What is a collaboration for your business

Why you need to start collaborating

How to start collaborating

What are the best collaboration platforms

SHOW RESOURCES 👇

FOLLOW Elaine on INSTAGRAM - https://www.instagram.com/theclassytraveller_/
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

ABOUT THE GUEST
Through a series of events in her life, Elaine Tsung was led down a path of gut wrenching heartbreak and deep unhappiness in my 9 to 5 job.
She loved the travel lifestyle and knew that she wanted to be a full-time digital nomad, but didn’t know-how.
After launching my business, Elaine made my first $5k within 2 months. There were many times she pivoted along the way, but every lesson brought her closer to who she was meant to be and who she was meant to serve.
Today, Elaine is an Instagram business coach helping new coaches find alignment through their dream businesses, and without a doubt, is the happiest version of herself.

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
37 min
July 05, 202181: How to create content in a dry industry with Eliana Echavarria
Are you an accountant, lawyer or grant writer and want to add more spice to your marketing and social media? We get it, creating content in this industry can be HARD and uninspiring. Eliana knows ALL about this. She is a grant writer. But she is here to show you how you can be FUN and creative in an industry that might feel dry and boring.
She is here to give you the secret to success so your audience (and yourself) feel motivated and inspired but the content you create on a daily basis! It is time to open up the world of content marketing!
Maybe you aren't in a dry industry, settle in, the episode still has LOADS of good tips you can use.
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @buffaloambitionco!

KEY EPISODE TAKEAWAYS 👇
What you should know when marketing for a dry industry

What content you can create in a dry industry

How do generate content ideas for a dry industry

How to be different in a dry industry online

SHOW RESOURCES 👇
FOLLOW Eliana on INSTAGRAM - https://www.instagram.com/buffaloambitionco/
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
42 min
June 28, 202180: How to amplify your content and marketing for your business
Are you amplifying the message of your brand? Do you amplify the content you create? What does this all mean?
Content amplification is a marketing technique to help you do exactly that, amplify your message! Not only does it allow you to spread your content across multiple channels (and have access to a bigger audience), it saves you time and energy!
Start today, listen to the podcast and build a strategy around this!
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇
What is content amplification

Why you need to amplify your content

How you can amplify your content

Hack, tips and tricks on content amplifying
SHOW RESOURCES 👇

FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
53 min
June 21, 202179: The mistakes I made when I started marketing my business
I made a lot of mistakes with my marketing when I started my business. BUT, of course I have learnt from them all which is now here to help YOU!
When I started Content Queen two years ago I was in a marketing team. However, marketing a corporate business that has been around for 50+ years vs marketing a new startup is VERY different. I had to learn fast.
The best thing about this is, you can now benefit!! So let's dive into the mistakes so you make sure you don't make them either!
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah!

KEY EPISODE TAKEAWAYS 👇
What mistakes I made with my marketing

What you should do instead

How to get started with content and marketing for your business

How we can make YOUR life easier

SHOW RESOURCES 👇
CHECK out these blogs mentioned: https://www.contentqueenmariah.com/blog/how-content-plays-a-major-role-in-your-launch-plan-with-kate-macdonald PLUS https://www.contentqueenmariah.com/blog/how-to-create-content-with-flow-blending-the-strategy-with-spirituality
USE the promo code BIRTHDAY2 and get $10 off our Content Templates - https://sales.contentqueenmariah.com/Content-Templates
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/
If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!

Other than that, enjoy - chat next week 💕
31 min
June 14, 202178: How to start on TikTok with Gillian Mulholland
Have you jumped on the TikTok train?

If not, take this as a sign to do it! TikTok is an amazing platform for quick and easy to absorb content that is easy for ANYONE to use! There's so much to learn about the platform with endless opportunity to create and have fun. We all consumed a lot of TikTok during COVID-19 lockdown (and still are), but are we actually using it for our business??? If you aren't let's dive in.
If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah @gillianmulholland!

KEY EPISODE TAKEAWAYS 👇
Why you should use TikTok for your business

What content you should create

What you need to know about TikTok

How to take action to start on TikTok
SHOW RESOURCES 👇
CONNECT with Gill on TikTok - www.tiktok.com/gillianmulholland YouTube - www.youtube.com/gillianmulholland
FOLLOW ME on TikTok - https://www.tiktok.com/mariahmacinnes
USE the promo code BIRTHDAY2 and get $10 off our Content Templates - https://sales.contentqueenmariah.com/Content-Templates
FREE content template for your strategy and goals - https://sales.contentqueenmariah.com/content-template
CHECK out the blog for this episode (uploaded every Thursday) - www.contentqueenmariah.com/blog
Join the FREE FACEBOOK COMMUNITY - https://www.facebook.com/groups/contentqueensandkings
Find out more about how to WORK WITH US - www.contentqueenmariah.com
Connect with us on INSTAGRAM - https://www.instagram.com/contentqueenmariah
Connect with me (the host) - https://www.instagram.com/mariah_contentqueen/

If you like this episode, don't forget to share it to your Instagram stories and tag me @contentqueenmariah!
Other than that, enjoy - chat next week 💕
49 min