Books mentioned:
Essentialism by Greg McKeown
Deep Work by Cal Newport
So Good They Can't Ignore You by Cal Newport
A World Without Email by Cal Newport

Connect with Brett:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

Connect with Brett:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/
YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

Connect with Diana:
LinkedIn: https://www.linkedin.com/in/dianamitchell716/

If there’s a perfect time to start a business, it’s in this new normal when everyone’s set on an almost equal footing with everything else going digital.

But how do you make sure that the business you’ll be building has got what it takes to reach the ultimate $10 million dollar goal?

Today, I sat down with Steve Hoffman, a.k.a Captain Hoff, CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries.

Be it growing a startup through bootstrapping or venture capital, you name it, Steve has done it. 

So hit the play button now to not miss this chance of learning from this Captain Hoff.

We’ll talk about:

1. Introduction [00:00]
2. The role of ideas in starting a business in 2022 [03:45]
3. Need-to-haves vs. want-to-haves: Coming up with the perfect product [10:06]
4. How having the right team is the key to reaching the $10 million mark [14:27]
5. Why you should set strict guidelines in doing business [16:31]
6. The value of having returning customers [21:54]
7. Taking advantage of the opportunity of selling a platform [27:09]
8. How do you make a platform more interactive and more valuable [33:38]
9. Steve’s take on bootstrapping and getting a venture capital [34:55]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Steve Hoffman, a.k.a. Captain Hoff, is the Chairman and CEO of Founders Space, a worldwide innovation hub for entrepreneurs, businesses, and investors with more than 50 partners in 22 countries.

Hoffman is a venture capitalist, the founder of three venture-backed and two bootstrapped businesses, and the author of numerous award-winning books. "Make Elephants Fly", "Surviving a Startup", and "The Five Forces" are among them.

Connect with Steve Hoffman:

Website https://www.foundersspace.com/

LinkedIn https://www.linkedin.com/in/foundersspace/

Podcasts https://www.foundersspace.com/s/

              https://www.foundersspace.com/m/

Books by Steve Hoffman:

• Surviving a Startup http://SurvivingAStartup.com
• Make Elephants Fly http://MakeElephantsFly.com
• The Five Forces that Change Everything http://TheFiveForces.com

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube:  https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on.

Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them.

Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you.

We’ll talk about:

1. Introduction [00:00]
2. What your areas of focus for growth in 2022 should be [04:49]
3. Michael’s A.I.R. concept and the issue of content overload [08:09]
4. The best approach to determining your biggest growth opportunities [10:07]
5. How you can conduct an effective customer research [12:30]
6. Building a sense of community to connect with your prospects  [16:03]
7. Integrating collaboration and co-creation into your growth strategy [19:38]
8. Catering to the needs of every participant in the buying group [27:57]
9. How to reframe your selling process to address your buyers’ needs [30:17]
10. Skill sets that you need to execute your growth strategies effectively [36:59]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Past Episodes with Michael Haynes:

• Episode 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/)
• Episode 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/)
• Episode 120. Growing a B2B Business in 2021 with Top SMB Expert Michael Haynes (https://bretttrainor.com/2021/09/14/podcast-ep-120-growing-a-b2b-business-in-2021-with-top-smb-expert-michael-haynes/)

Books Mentioned:

• Listen, Innovate, Grow by Michael Haynes and Gareth Chandler (https://www.amazon.com/Listen-Innovate-Grow-Guidebook-Businesses/dp/0646988557)

About Our Guest:

Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.

Connect with Michael Haynes:

Website (https://listeninnovategrow.com/)

LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

We talk a lot on this podcast about business strategies and tactics but not very often about the personal side which includes wellness, physical health, and especially mindset.

So today, we’re having Teresa Buruni, founder and CEO of Less Fear More Flow, who helps entrepreneurs and business owners with their personal transformation, mindset, wellness to unlock their true potential.

Teresa shares tips on how we can preserve our wellness so we never get lost amidst burnout while achieving our goals for our businesses.

This episode is a breath of fresh air and will surely enlighten you on how to attain the freedom you’re aiming for through your business so hit the play button now!

We talk about:

1. Introduction [00:00]
2. Entrepreneurs’ DONTs that need to be reevaluated [04:12]
3. To have your sleep in one go or to break it down in periods? [07:36]
4. 45 minutes of laser focus and 45 minutes of break outside [09:59]
5. Finding balance through different types of meditation [13:41]
6. Bearing in mind that your bed is for resting [17:37]
7. Why you don’t have to work 7 days a week [21:36]
8. The role of mindset in entrepreneurship [26:24]
9. The challenge of reversing the programming set unto us [32:11]
10. How you can deal with imposter syndrome [36:02]
11. Tips on dealing with the pressures brought by industrialization [41:02]
12. Going through the motions and enjoying the process of growing [48:24]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Books mentioned:

• Three Simple Steps by Trevor Blake https://www.amazon.com/Three-Simple-Steps-Success-Business/dp/1936661713

Episodes mentioned:

• Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/

About Our Guest:

Teresa Bruni is a deeply committed Healer and Spiritual Warrior who helps people overcome difficulties that keep them from enjoying their lives to the fullest. 

Teresa is also the founder of Less Fear, More Flow LLC and The 2020 Resilience Journal Project, as well as a #1 International Best Selling Author, speaker, and author. She is a natural instructor who thinks that our thoughts are the only limit to our potential.

Connect with Teresa Bruni:

Website https://www.teresabruni.com/

LinkedIn: https://www.linkedin.com/in/teresabrunithehealer/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Account-based marketing (ABM) is one of the most effective strategies for B2B sales but many founders are still missing out on the awesome benefits that it offers.

Today, I have just the perfect person to help us understand what ABM is really all about, BusinessOnline Chief Operating Officer Jeff MacGurn.

Jeff shares the different ways that ABM boosts sales. He also gives insights on how to get started with ABM and how to target the right audience with the right type of content.

Are you looking to learn more about ABM and how you can get the most out of it? Jump into this episode now!

We talk about:

1. Introduction [00:00]
2. The current landscape of digital marketing for small businesses [03:38]
3. Dealing with the changes in buyer expectations [07:14]
4. How ABM helps businesses in 6 different ways [10:17]
5. Are you in front of the right audience? [17:34]
6. How to have a targetted marketing if you’re under $10 million [21:43]
7. Coming up with content that connects with your target clients [26:02]
8. One of the most compelling reasons for doing ABM [31:38]
9. Jeff’s pro tips on getting started with ABM [33:58]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

About Our Guest:

Jeff MacGurn is the COO of BusinessOnline where he works with clients to give strategic consultation on their digital marketing initiatives, specializing on Account-based Marketing.

Sony, Bank of America, Wells Fargo, Samsung, IBM, T-Mobile, Disney, Nikon, Apple, State Farm, Intel, Informatica, and Microsoft are just a few of the Fortune 500 and Global 1000 companies Jeff has worked with.

Connect with Jeff MacGurn:

Website https://www.businessol.com/

LinkedIn: https://www.linkedin.com/in/jeffmacgurn/

     https://www.linkedin.com/company/bolagency/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Today, we’re graced by the presence of Joe Manganelli, founder of Calculate, a company that offers a multitude of financial services from nitty-gritty bookkeeping to big-picture strategies and forecasting.

Joe and I touch on the different aspects of operating a business from a financial perspective.

Joe also shares his insights on scaling a startup through efficient use of resources and putting up checks and balances.

If you’re looking to set up a solid structure for the management of your business’ finances, then this episode is a great place for you to start!

We talk about:

1. Introduction [00:00]
2. Joe’s road to founding Calculate [02:20]
3. How Calculate started to gain momentum [05:17]
4. Calculate’s services and how they sell it to their prospects [7:27]
5. Best practices on scaling from the financial side of your business [11:38]
6. Setting up your business for a good sale and using your resources effectively [14:37]
7. Caculate’s time frame for getting involved in a company’s financial processes [19:47]
8. Outsourcing for your business from a financial standpoint [21:19]
9. Putting checks and balances in place as you’re growing [23:31]
10. The numbers game of bootstrap and cash flow [28:40]
11. The importance of implementing a zero asshole policy [31:36]
12. Why you should strive to stick with your business’s guiding light [33:38]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

• “Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork” by Dan Sullivan and Benjamin Hardy (https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151)

About Our Guest:

Joe Manganelli started his career in corporate jobs at financial services behemoths like Goldman Sachs, but he desired to help start companies from the ground up. 

He established Calculate in 2017 with the purpose of utilizing his knowledge of experience to growing businesses. 

Connect with Joe Manganelli:

Website https://www.calculate.works/

LinkedIn: https://www.linkedin.com/in/joemanganelli/

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

When businesses fall short of their set goals, is it because of poor execution or is it because the direction taken was wrong in the first place?

We’ll answer that in this episode with Alex Batdorf, CEO and Founder of Get Sh!t Done,  a platform focused on centralizing access to growth resources for female entrepreneurs.

Alex and I take a deep dive into the common challenges that her collaborating companies face and how she thinks these should be addressed.

We also discuss the importance of a founder’s wellness to the business and the unending quest for innovation for companies today.

Alex unloads fresh nuggets of wisdom in this episode so make sure to catch them all by tuning in now!

We’ll talk about:

1. Introduction [00:00]
2. The kid who wanted to rule the world through entrepreneurship [01:56]
3. Bootstrapping vs. Venture Capital: How to create sustainable and scalable businesses [10:49]
4. The biggest bottleneck that Alex sees the most in the startups she works with [15:21]
5. Do you really need venture capital to grow to billion dollars? [20:09]
6. Connecting the dots and taking control of your own destiny [26:08]
7. Why your wellness should be your top priority as a founder [30:16]
8. Thinking bigger and how it does wonders for your entrepreneurship path [33:46]
9. Alex’s piece of advice to founders on following their North Star [41:04]
10.  The best way to get shit done for your business [46:42]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• Get Sh!t Done website (https://www.shegetsshitdone.com/)

Episodes Mentioned:

• Episode 141 with Paul Shirley https://bretttrainor.com/2022/02/08/podcast-ep-141-the-difference-between-average-and-elite-with-former-nba-player-best-selling-author-paul-shirley/
• Episode 131 with Eva Nahari https://bretttrainor.com/2021/11/30/podcast-ep-131-whats-hot-in-b2b-bootstrap-or-raise-with-eva-nahari/

• Episode 101 with Jesse Cole https://bretttrainor.com/2021/05/04/how-to-dominate-raving-fans-innovation-a-yellow-tux-with-jesse-cole/

About Our Guest:

Alex Batdorf founded Get Sh!t Done with the mission to redefine the narrative of entrepreneurship by helping women mindfully scale companies that have impactful, intentional growth while giving them the power to do it on their own terms.

Alex believes that real growth is making a status quo-breaking impact, not just growing for growth's sake.

Connect with Alex Batdorf:

LinkedIn: https://www.linkedin.com/in/chief-get-shit-done-officer/

Twitter: https://twitter.com/shegetsshitdone

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.

Entrepreneurs and business owners are constantly in scramble mode. So amidst all the chaos in your working space, how do you maintain balance to prevent everything from falling apart?

My guest today, Paul Shirley, is the founder of The Process, a co-working facility and virtual platform whose theory is discussed in his book, The Process is the Product. 

Paul shares with us about his experiences as a former professional basketball player and author. He reveals how he learned to add process to the chaos of a working environment and get more done in less time.

This part of productivity focus has been a game-changer for me, and I think it can really help you as well. So get your pen and paper ready as you listen to this episode.

We talk about:

1. Introduction [00:00]
2. The reasoning behind Paul’s book, The Process is the Product [03:46]
3. Knowing when to go back to life while in your flow state [08:14]
4. Is it better to know when you’re having an off day? [12:12]
5. Why intensity is worth more than duration [13:30]
6. Building a system around having the right priorities [20:24]
7. Being fulfilled in life by falling in love with the process [25:09]
8. The impact of willpower in our decision making [28:03]
9. How to maintain balance when responsibilities are piling up [30:34]
10.  Staying social and connected in a remote work setup [33:43]
11.  Positive Peer Pressure: Finding the motivation to go out and connect with people [37:56]
12.  Lessons that Paul gained when he had to close his first business [39:37]
13. Paul’s takeaways in his virtual co-working space [42:38]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)
• The Process website (https://www.createyourprocess.com/)

Books Mentioned:

• The Process is the Product (https://www.amazon.com/Process-Product-Paul-Shirley/dp/1737563622)
• Lost Connections: Why You’re Depressed and How to Find Hope (https://www.amazon.com/Lost-Connections-Uncovering-Depression-Unexpected/dp/163286830X)

About Our Guest:

Paul Shirley is a former NBA player who operates The Process, a co-working facility and virtual platform whose premise is detailed in his book, The Process is the Product. He dives into this theory in his podcast which is named “The Process” as well.

Paul also wrote two humor memoirs, Can I Keep My Jersey?, and Stories I Tell On Dates, and a novel called Ball Boy.

Paul developed the Writers Blok, a Los Angeles-based co-writing space that aims to provide structure, support, community, and accountability to writers.

Connect with Paul Shirley:

LinkedIn: https://www.linkedin.com/in/paul-shirley-360b1649/

Twitter: https://twitter.com/paulthenshirley

Connect with me and learn more about growing your business:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/bretttrainor/

YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.