Every private practice faces it—that moment when you know an employee has to go. But despite knowing it’s the right move, you hesitate. Why? Because your brain is hardwired to avoid discomfort—convincing you that keeping them is easier than facing the uncertainty of hiring someone new.

In this episode, Zed breaks down the psychological barriers that keep practice owners stuck with underperforming employees. More importantly, he shares a step-by-step system to improve your hiring process—so you can confidently bring in the right people rather than hoping for a better outcome next time.

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