The CPG Guys

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies.

Follow Megan Ramm on LinkedIn at:  https://www.linkedin.com/in/meganpetrie/
Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-com/
Follow Uber advertising online at: https://www.uber.com/us/en/advertising/

Megan answers these questions:

1. Megan, your career spans the likes of Forbes media google, snap and now uber. Take us through the years as a female leader rising in corporate america’s largest brands to where you are now.
2. The CPG and retail brand space is so different from what you may have experienced before. What are ways you continue to learn and enhance your skills in this space? What do you recommend other female leaders like you do to enhance their own learning journeys.
3. You were on this show same time last year - so a year passes and a lot happens in the advertising world. Give us the scoop on whats new with Uber advertising and what’s new in the last year.
4. As a female leader how do you lead with change that has now happened in this post covid world? How do you process unplanned change and convert that to positive outcomes for uber advertising.
5. Take us through the various offerings of uber advertising and what it allows for brands to showcase themselves on your plarform ?
6. If consumer want to find products that support their choices in this space, take us through the user experience of how a mobility provider can also deliver groceries and all types of food.
7. How does a brand know if they work with you they can be successful? What metrics do you offer up and how do you run a campaign with a brand as a collaboration?
8. What Growth trends will we see in this space for advertising and uber in paritcular? What’s next for Megan?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Abi Harmon, Founder & CEO of House Harmon, a commerce consultancy & Former CEO of Perpetua.

This episode was recorded prior to Abi’s departure from Perpetua.

Follow Abi on LinkedIn at: https://www.linkedin.com/in/abi-harmon/  

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast.

The CPG Guys speak to Megan Crozier, Chief Merchant at Sam's Club, a division of Walmart.

Follow Megan on LinkedIn at: https://www.linkedin.com/in/megan-crozier-b680094/
Follow Sam's Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/
Follow Sam's Club online at: https://www.samsclub.com/

Here's what we asked Megan: 

1. You spent 16 years in the merchandising organization at Walmart before joining Sam’s Club 4 years ago. What are some of the biggest differences in merchandising for a member’s club compared to a mass merchant or a grocery retailer?
2. Sam’s Club is known for being a place where retail innovation truly accelerates: scan ‘n go, scan ‘n ship to name a few. What about the culture at Sam’s Club makes it nurturing for innovation and how do you help ensure it continues?
3. Sam’s Club has rich member insights as 100% of transactions are longitudinally attributable to members. How does Sam’s Club in collaboration with CPG brands partner to drive business decisions through insights?
4. From your perspective, what are the components for a successful joint business plan between Sam’s Club and its CPG suppliers? What do each need to bring in order to drive success?
5. How does private label play a role in your merchandising strategy and how have member behaviors related to Members Mark changed in the last 2 years of inflation and economic uncertainty?
6. Can you share any memorable success stories or innovative merchandising campaigns from your time at Sam's Club?
7. How do you see the future of e-commerce and digital shopping impacting Sam's Club's merchandising strategy as members return to shopping stores at a pre-pandemic level?
8. What are some of the biggest trends in retail that you anticipate will shape the industry in the coming years?
   
   

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.

The CPG Guys speak to our seventh guest to come from the iconic CPG manufacturer the Coca-Cola Company Pamela Stewart is the Chief Customer Officer for North America Retail.

Follow Pamela on LinkedIn at: https://www.linkedin.com/in/pammiestewart/
Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/
Follow Coca-Cola online at: https://www.coca-colacompany.com/

Here's what we asked Pamela: 

1. Take us through your career journey from Georgia state university to entering retail sales, to foodservice and then to run a region to now CCO for NA retail at the world's most beloved beverage Coca-Cola?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adjust your organizational strategy as the pandemic arrived and have things changed for ever, returned to normal, or something else?
5. If Coca-Cola wasn’t enough, you have quite a number of leadership activities. Talk to us about your involvement over the years as a member of the board of directors of so many organizations such as Utz, National restaurant association, FMI, save the children and black women in boards?
6. The role you have in retail leadership is anchored on refreshing beverage satisfaction for consumers at the end of the day. How do you help drive this to deliver for your consumers and retail partners by partnering with the brand teams and business units and your CMO?
7. Business in 2023 looks very different than the last 3 years as consumer retail purchase and consumption seems to have slowed down significantly. How are you coaching your teams to adapt?
8. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.

The CPG Guys welcome Kate Garner, SVP of Marketing for Demand Accelerator at PepsiCo.

Follow Kate on LinkedIn at: https://www.linkedin.com/in/kate-garner/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Kate : 

1. Take us through your career journey from University of Wisconsin to a career in brand marketing at the one of the world's most beloved beverages PepsiCo?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
5. Talk to us about your involvement over the years with demand accelerator and what is pepviz?
6. Business has changed again over the last 6 months, how are you adapting to driving demand and consumption in a marketplace where consumption has slowed down??
7. The role you have in marketing leadership is anchored on refreshing beverage satisfaction for consumers. How do you help drive this to deliver for your consumers and retail partners?
8. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode four for the CPG Guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.

The CPG Guys welcome Marla Daudelin, SVP and 7-Eleven Account Team Lead at PepsiCo.

Follow Marla on LinkedIn at: https://www.linkedin.com/in/marla-daudelin-bb48089/
Follow PepsiCo on LinkedIn at: https://www.linkedin.com/company/pepsico/
Follow PepsiCo online at: http://pepsico.com

Here's what we asked Marla : 

1. Take us through your career journey from graduating at Virginia Tech, starting a career in finance, and then taking on customer facing roles to develop PepsiCo’s business to being a GM of a business today.
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
5. Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
6. Business has changed again over the last 6 months, how you are adapting to driving  omnichannel demand and consumption again?
7. The role you have in customer account leadership means you have to influence your peers and other senior leaders at PepsiCo as well as at 7-11. How do you help drive this to deliver for your customers?
8. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?
   
   

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPG Guys. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode three for the CPG Guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.

The CPGGUYS welcome Monica McGurk, CEo of Tropicana & Mainstream Brands at Tropicana Brands Group.

Follow Monica on LinkedIn at: https://www.linkedin.com/in/monicamcgurk/
Follow Tropicana Brands Group on LinkedIn at: https://www.linkedin.com/company/tropicana-brands-group/
Follow Tropicana Brands Group online at: https://www.tropicanabrandsgroup.com/

Here's what we asked Monica : 

1. Can you tell us about your journey to becoming the CEO of Tropicana and what about the opportunity was so appealing to you?
2. Tropicana has a rich history. How do you balance honoring tradition while staying innovative?
3. How has Tropicana adapted to changing consumer preferences for healthier beverages?
4. Earlier this year, Tropicana won no less than 3 SABRE Awards for superior achievement in branding for reputation & engagement surrounding Tropicana Crunch Cereal, Tropicana Toothpaste and the Tropicana Mimosa Maker. How do intriguing product campaigns like these play a role in your marketing strategy?
5. What role does consumer feedback play in shaping Tropicana's products and marketing strategies?
6. What are the leadership qualities that you look for in building a team and how do foster growth of these qualities in your company?
7. What are some of the key consumer trends that you think will present Tropicana with the greatest opportunity for building customer loyalty?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.

We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.

The CPGGUYS welcome Tonya Herring, SVP of Omnichannel Merchandising at Peapod labs, the digital division of Ahold Delhaize. Tonya also serves on the board of NextUp.

Follow Tonya on LinkedIn at: https://www.linkedin.com/in/tonya-herring-15889bb/
Follow AholdDelhaize on LinkedIn at: https://www.linkedin.com/company/ahold-delhaize/
Follow AholdDelhaize online at:  https://www.aholddelhaize.com/

Here's what we asked Tonya : 

1. Take us through your career journey from starting your career in retail over the last couple decades to merchandising leadership to omnichannel leadership?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
5. Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
6. Business has changed again over the last 6 months, how are you adapting to driving  omnichannel demand and consumption again?
7. The role you have in digital leadership means you have to influence your peers and other senior leaders at ADUSA as well as your vendors. How do you help drive this to deliver for your customers?
8. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023.
We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at [email protected] to learn more and take advantage of what NextUp has to offer.
The CPGGUYS speak to our sixth guest to come from the iconic CPG manufacturer the Coca-Cola Company, where she has spent the entirety of her professional career since graduating from Rollins College. In her 2+ decade tenure with Coca-Cola, Dagmar Boggs has worked in a number of key leadership positions across North America including Global and National Customers in Retail and Foodservice, Franchise Leadership, and Operations. Earlier roles include North America Chief Customer Officer, President of Global 7-Eleven, Vice President of Global Burger King, Vice President, and Global Customer Strategic Capabilities. Most recently, she served as Chief Customer Officer for North America. At the beginning of this year, she was named President of Foodservice and On-Premise, and if she isn’t already busy enough, she serves as a board member of Retail Industry Leaders Association (RILA), Food Marketing Institute (FMI), and Nextup, formerly the Network of Executive Women.

Here's what we asked Dagmar : 

1. Take us through your career journey from Rollins College to retail customer partnerships to President of food service at the world's most beloved beverage Coca-Cola?
2. What leadership attributes have served you well over the years and championed your career success?
3. A successful leader builds a good team around them. What do you look for in a team and how do you help build teams?
4. It's an omnichannel world - how did you adapt over the pandemic and stay abreast of these trends?
5. Talk to us about your involvement over the years with Nextup and advancing all women in business and now as a board member what are you personally focused on?
6. The role you have in foodservice leadership is anchored on refreshing beverage satisfaction for consumers. How do you help drive this to deliver for your consumers and retail partners?
7. What advice do you have for other women wishing to pursue a corporate career in the CPG/Retail industry?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence.

This episode is sponsored by Yogi.

Follow Gautam on Linkedin here : https://www.linkedin.com/in/gautam-kanumuru-7a393161/
Follow Yogi on Linkedin here : https://www.linkedin.com/company/yogi-feedback/
Follow Yogi here : https://www.meetyogi.com/

Gautam answers the following questions : 

1. Your own career as I mentioned has NASA, Microsoft, and rich AI skillsets. Take us through the years and how Yogi was founder in 2018.
2. Yogi of course is powered and anchored on AI - what does this mean for consumers and shoppers. Take us through what this means to you. Decompose why Natural Language Processing solves the problem of extracting meaningful insights at scale from user-generated content?
3. What are Yogi’s detailed services and how does one get started in partnership.
4. Here on the CPG GUYS we have believed user generated content is still a core driver of SEO. Do you agree, and if so how can Yogi influence that?
5. Is reviews data a strategic data asset for brands - explain why this is still not leveraged by the industry and how can Yogi help?
6. What is your relationship with retailers and how does a typical engagement with Yogi look like for a brand? Are there insights provided and guides to make subsequent changes?
7. What about competitive intelligence from reviews? If the data set is scaled and Yogi provides comprehensive data - the insights from competitive reviews has to be solid - take us through the reality of this.
8. Looking to the future Gautam, what’s next for Yogi - how does your platform evolve and what can brands plan to expect from you?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.