The CPG Guys

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities.

Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstratton
Follow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/
Follow Shipt online at: http://shipt.com 

Katie answers the following questions:

1. Can you tell us about your journey to becoming the Chief Growth Officer for Shipt and what made you leave a successful stint at Meta to try the world of the last mile?
2. What do you think is at the heart of Shipt’s success, and how do you work to consistently bring that special sauce to life?
3. What are the most critical components of your successful partnerships with retailers?  And what makes Shipt a great partner to them?
4. For brands and for retailers how much overlap is there between Shipt’s customer base and customers that can be reached through the retailers’ own efforts?
5. How has Shipt worked with brands in the past, and talk about how the relaunch of the Shipt Media Network gives brands new opportunities to connect to their consumers?
6. How is Shipt thinking about data and what might be different about Shipt’s approach vs. other retailer data platforms?
7. What are some of the best-in-class examples of how Shipt works with retailers to help grow their business and audience?
8. Our last question is almost always the same - what do you think are the most important future trends that will shape the future of retail and the future of Shipt?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.

Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's CLub MAP online at: https://map.samsclub.com/

Lex answers the following questions:

1. Lex, we last interviewed in Mar 2023, its been 6 months, whats changed with MAP?
2. How are you and Sam’s MAP leading/championing the establishments of standards with the IAB?
3. How does Sam’s MAP advice brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign?
4. The recently released IAB RM guide - what does it mean, can brands adopt it as ‘the RM guide?’What’s new in measurement techniques, reporting by MAP?
5. You have new news - what is it and how does all of this come together to benefit advertisers?
6. How does this address concerns of advertisers?
7.  CPGGUYS fast forward question - what's next for Lex & MAP

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference.

Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/
Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/
Follow Allume Group online at: http://allumegroup.com

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General.

Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/
Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/
Follow DGMN online at: https://www.dgmedianetwork.com/

Molly answers these questions:

1)  Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading an ad sales team in retail media?
2) What specifically drew you to the opportunity at DG Media Network?
3) Would you please help dimensionalize the DG Media Network’s audience reach and frequency, the underlying customer transaction asset.
4) DG Media Network chose to launch its platform with offsite capabilities which is fundamentally different than how other major retail media networks came into existences. What is the story here and, in terms of the marketing funnel, in which parts is DG Media Network particularly well-suited to help advertisers reach your shoppers: upper funnel, lower funnel, where and why?
5) How are you thinking about the opportunity for non endemics?
6) DG Media Network recently announced that your’re making it incredibly easy for Brands, Agencies and non-endemics to engage with DG shoppers as you evolve your portfolio with self-serve, social, and google. What are the details here?
7) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is DG Media Network making available to your advertisers to help them lean into your offerings?
8) What do you see as areas for growth and innovation in retail media that has you excited about the future of this rapidly growing third wave of digital advertising after search and social?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company,

Follow  Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama
Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/
Follow Coca-Cola online at: https://www.coca-colacompany.com/

Walid answers these questions:

1)  Walid, your career journeys crosses countries and has both brand management and insights. Take us through the years starting out in Morocco to BIC and now Coke?
2) Tell us about what you think has changed in shopper centric journeys over the last few years? Is the path to purchase now exclusively led by digital? Do
3) What about innovation launches - is the right way digital first for brands?
4) Is today’s consumer experiences in digital engaging and what about in store which is still largely linear?
5) In a world of omnichannel consumers where the digital reach of most brands has exploded in the last 3 years, how are you staying ahead, are there specific suggestions you would give brands?
6) Let’s go to talent. No organization can be successful without the right people and employees. What makes a good insights leader - what is their DNA? How do they focus on growing brands?
7) POS and the checkout experience - why is that largely still not monetized and what tactics can one employ to drive impulse and conversions at POS? 
8) The last question on the cpgguys is always ‘fast forward’ - Where is the practice of insights going? Does AI change everything?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

Rhea Raj Website: http://rhearaj.com
Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.

Follow  Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/
Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/

Ben answers these questions:

1) Would you please highlight a few of the pivotal roles that you think most helped prepare you for your evolution in leading the commercialization of Gulp Media Network?
2) Would you please help dimensionalize Gulp Media Network’s audience reach/ frequency and the underlying customer transaction asset. 7Rewards is a well-established consumer loyalty program as is the 7NOW Delivery platform. I have to imagine these longitudinal data sets are foundations to your audience identification capabilities.
3) What types of advertisers will find Gulp Media Network particularly appealing as marketing channel? Is it all about immediate consumption food & beverages or is it more and why?
4) What are the primary on-site capabilities for advertising that Gulp Media Network is offering and where in the marketing funnel do each of these capabilities typically support consumer engagement?
5) Would you walk us through some of the offsite partnerships that Gulp Media Network has established and the value you see these partners bringing to advertisers seeking to leverage the 7-Eleven’s shopper audience?
6) Performance measurement is critically important for advertisers seeking to justify the sizeable shift in budget from traditional channels like linear TV and print. What is Gulp Media Network making available to your advertisers to help them lean into your offerings?
7) Ben, what news do you have to share with our audience about the continued roadmap for Gulp Media Network that will be of particular interest?
8) What do you see as areas for growth and innovation in retail media that have you excited about the future of this rapidly growing channel?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets.

Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/
Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/
Follow JLP Retail Media online at: https://waitrose.frontify.com/public

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. 

This episode is sponsored by Ibotta.

Follow  Bryan Leach on LinkedIn at: https://www.linkedin.com/in/bwleach/
Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
Follow ibotta online at: https://home.ibotta.com/

Bryan answers these questions : 

1. Let's discuss your journey from Yale Law School, courts, to being a lawyer and then starting Ibotta. How did that happen? What advice do you have for others who want to follow in your footsteps?
2. Take us through the value proposition of Ibotta. What should brands expect from a partnership, and why should they seek it?
3. Ibotta has significant reach with retail. Take us through your retail partnerships, and the one with Walmart is considered sort of exclusive. Demystify what that could mean.
4. How does a consumer benefit from the app? Why is it considered the premier loyalty platform for a brand?
5. The latest version of ios 17 brings with it the end of cookie-based tracking for the most part.  How does this impact Ibotta and your relationship with the consumer? How do you ensure privacy for the consumer?
6.  Retail media - today’s hottest topic and everywhere at retail. How is Ibotta part of the retail media ecosystem or planning to be engaged in it?
7. A bit over a year ago, Ibotta launched the Ibotta Performance Network. Can you tell us about that evolution and the factors that culminated in this offering?
8. Looking ahead, what are the biggest challenges facing the industry? The opportunities? 

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.

Follow  Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/
Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/
Follow WARC online at: http://warc.com
Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/
Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/

Learn about the WARC/DSI Report “How Retail Media is Disrupting Marketing Structures” here: https://lp.warc.com/organizational-readiness

Gregory answers these questions:

1)  Gregory, your report looks at how retail media is disrupting marketing structures.  Of all the factors at play, what prompted you to zero in on retail media?
2) How is Retail Media reshaping the traditional path to purchase, and how have brands had to adapt?
3) How is Retail Media changing the relationship brands have with retailers?
4) Looking beyond RM, how are functions like manufacturing, R&D, logistics, and supply chain being influenced by the move to digital commerce?
5) Based on the research you conducted, what are the optimal KPIs to use to measure retail media performance?
6) What do you see as some of the top challenges facing brands as they develop proficiency in digital commerce?
7) Your report presents some differing opinions regarding Centers of Excellence as a driver of digital transformation.  Can you take us through it? 
8) I see in the report you spoke with a number of CPG insiders about organizational change.  What are some of the top attributes winning companies share?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States.

Follow  Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/
Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/
Follow Albertsons online at: https://www.albertsonscompanies.com/

Watch Lisa serve a Skyline Cheese Coney to Former First Lady Barbara Bush: https://local12.com/news/local/barbara-bush-visited-the-tri-state-several-times

Lisa answers these questions:

1)  Customer-centric insights & analytics are at the heart of your experience. What drew you to this field and what types of data sources do you think as being central to a retailer’s ability to establish business intelligence capabilities for success?
2) Are demographics still primarily relevant in terms of customer understanding or are they more contextual in helping better understand customer segments based upon purchasing behavior? What do you see as the inherent limitations of demographics in analytics?
3) Historically, retailers have leveraged the analytic muscle of its key vendor partners to inform their business analytics. Is that still the case? How are retailers accessing meaningful insights independent of CPG manufacturers and what role do you see these business partners playing going forward?
4) A retailer’s transaction data set is quite rich. How should retailers mobilize and create strategy and actions with this asset and what are the barriers or key to simplifying for merchants to use and action?
5) Can you give us a flavor for some of the problems that retailers are tackling through analytics?
6) How important are analytics in supporting eCommerce and full-funnel retail media marketing?
7) How do retailers or brands trying to create a customer centric, data driven culture get started? What are some of the lessons learned throughout your career you can share to help accelerate success and avoid some of the pitfalls you have had to learn and pivot to avoid?
8) Any words of wisdom for peers or early in their careers that you can offer to help them navigate this ever changing industry of data, analytics, and change management?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.