The CPG Guys

The CPG Guys

By Peter V.S. Bond & Sri RajagopalanBusinessNewsMarketingBusiness News
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The CPG Guys episodes

  • Retail Media Evolution with Walmart Connect’s Ryan Mayward

    The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.

    Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/
    Follow Walmart connect on Linkedin : https://www.linkedin.com/company/walmart-connect/
    Follow Walmart connect : https://www.walmartconnect.com/

    Ryan answers these questions :

    1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share?
    2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect?
    3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign
    4. How does a supplier’s access to Walmart Luminate enhance their ability to advertise through Walmart Connect?
    5. What’s new in measurement techniques, reporting by Walmart connect?
    6. What advice is your vendor community and advertisers giving in terms of what they want to see next?
    7. Mid-October is a busy time for you and your team. You’re all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What’s top of mind going into 2024?
    8. CPGGUYS fast forward question - what's next for Ryan & connect

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    46 min
  • Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal

    The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry and has seen year-over-year growth of 39 percent in 2022.

    Episode sponsored by inmobi

    Follow  Kunal Nagpal on LinkedIn at : https://www.linkedin.com/in/nagpalkunal/
    Follow InMobi on LinkedIn at: https://www.linkedin.com/company/inmobi/
    Follow InMobi online at: https://www.inmobi.com/
    Watch Jeff Williams' LinkedIn LIVE event at: https://www.linkedin.com/events/emergingtrendsforcpgbrandswithi7085791345075777536/theater/ 

    Kunal answers the following questions :

    1. What are the main mobile market trends and emerging technologies that InMobi is closely monitoring or investing in?

    2. How does InMobi differentiate itself from its competitors in the mobile advertising space? Whats your mojo? Why should brands pay attention?

    3. How does InMobi approach customer acquisition and retention in such a dynamic and competitive industry?

    4. How does InMobi address issues related to data privacy and security, especially in light of evolving regulations?

    5. You are an app-focused company and perhaps the only one at this scale and reach to work with a diverse set of advertisers. Is this an opportunistic play executed well or is this some sort of a strategic advantage 

    6. Can you share insights into InMobi's approach to innovation and product development?

    7. While on innovation, what is InMobi’s take on Retail Media Networks (RMN) that seem to be getting a lot of attention and interest from clients, especially large CPG players? How do those fit into your own strategy? 

    8. Thinking of a different take on them, do you think RMNs are a high ROI sandbox within the open programmatic ecosystem or are they a version of a walled garden that interplays well with the open ecosystem?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 


    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    49 min
  • Omnichannel Retail with SpartanNash's Matt Van Gilder

    The CPG Guys are joined in this episode by Matt Van Gilder, director of ecommerce and digital experiences at SpartanNash. 

    Follow  Matt Van Gilder on LinkedIn at : https://www.linkedin.com/in/matthewvangilder/
    Follow SpartanNash on LinkedIn at: https://www.linkedin.com/company/spartannash/
    Follow SpartanNash online at: https://www.spartannash.com/

    This episode was recorded live at Las Vegas during groceyshop while Matt was visiting the conference.
     
    Matt answers these topics : 

    1. SpartanNash of course is a network of stores and omnichannel offerings to consumers and shoppers. Take us through what this means to you. What is omnichannel for the banners you’ll have?
    2. How does day to day execution happen at the shelf? Is everything an omnichannel plan or does the digital shelf follow the physical shelf? How do plans get anchored?
    3. Your plethora of partners that are vendors, if you could give them advice on how to navigate the omnichannel world, what would you ask them to focus on that drives success for your customers?
    4. Your private brands - how to you go about managing omnichannel or ecommerce for them? Does search matter, quality of content and what role do they play in the assortment?
    5. Retail media is a fast changing landscape and finally we have IAB talk to standards? Would love to get your opinion on the reality of standards - is this good and realistic?
    6. Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?
    7. How do you ensure a seamless experience between the store and the various digital platforms you leverage for the Spartan Nash banners? What does UX mean to you?
    8. Talent - simply put what makes a good digital or omnichannel leader. Both Sri and you come from the brick & mortar world and adapted to digital and go back and forth all the time. What’s the mojo?

    and, so much more.....!!!!!

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    47 min
  • Building Consumer Loyalty Through Mobile Platforms with Ibotta's Chris Jensen

    The CPG Guys are joined in this episode by Chris Jensen, CRO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering with more than 2,700 brands and retailers. Ibotta also powers rewards programs for top retailers and makes its offer content available on a number of leading websites and apps through the Ibotta Performance Network. 

    This episode is sponsored by Ibotta.

    Follow  Chris Jensen on LinkedIn at : https://www.linkedin.com/in/chrisj-jensen/
    Follow Ibotta on LinkedIn at: https://www.linkedin.com/company/ibotta-inc-/
    Follow ibotta online at: https://home.ibotta.com/

    This episode was recorded live at Las Vegas during groceyshop while iBotta was giving a press conference with announcements.
     
    Chris answers these topics : 

    1. Data asset created over time?
    2. Consumer insights
    3. The state of spend survey.
    4. Mobile loyalty

    and, so much more.....!!!!!

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    38 min
  • Neutral Retail Media Measurement with Incremental's Dave Pollet and Skye Frontier

    The CPG Guys are joined by Dave Pollet,  CEO and Skye Frontier, Chief Growth Officer for Incremental which helps brands unlock incremental growth through cross-channel predictive analytics with the Science of More.

    This episode is sponsored by Incremental.

    Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidpollet/
    Follow Skye on LinkedIn at: https://www.linkedin.com/in/skyefrontier/
    Follow Incremenetal on LinkedIn at: https://www.linkedin.com/company/incrementalinc/
    Follow Incremental online at: https://incremental.com/

    Dave and Skye answer the following questions

    1) Can you tell us about your personal journeys to Incremental - how did you each decide this was the place to be at this specific time in the industry’s evolution?
    2) Dave - you’ve been around this world for a while and I know you tend to think about retail media as a series of waves - what do you mean by that and where in this current wave do you think we are
    3) Skye - So, when you say incrementality…what do you/we mean by that?  It’s a term that gets kicked around but how should we think about it? Coincidence to causatio
    4) Skye - simple question - why is incrementality so hard to measure?
    5) Skye - are incremental sales always lower than ad-attributed sales?  Why?
    6) Dave - How does cross channel investment shape or impact incrementality and how do you measure and quantify that?
    7) Skye - so often the pain point n this world comes from the walled garden nature of the available data in this space - each RMN has its own data and then the adjacent data sets like Meta and Google are also walled off to some degree.  How do you think about solving for that at Incremental?
    8) Our last question as always is to “Fast Forward” - what do each of you think is the single most important future trend shaping the retail media landscape?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    50 min
  • eCommerce Insights & Analytics with Mondelez's Alister Greenwood

    The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International.

    Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/
    Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/
    Follow Mondelez online at: https://www.mondelezinternational.com

    Alister answers the following questions:

    1. In the age of omnichannel, is the marketing funnel still applicable? How can brands create a seamless shopping journey as they try to influence purchasing behavior, particularly with impulse purchases?
    2. What do you think is the single most important development for companies to prioritize and staying ahead in the eCommerce landscape over the next year or two?  Incorporating AI? Building out technology for Web3? Building up their tech stack? Or maybe getting the basics right?
    3. How do test & learns play into developing a robust set of insights & analytic capabilities for brands? How do you instill discipline across the enterprise to ensure outcomes are best measured?
    4. At Shoptalk Europe, earlier this year, your colleague Cristina Marinucci described Phygital Marketing as the blending of physical and digital experiences in the shopper journey. How do you think about measuring Phygital marketing efforts, especially in terms of digitally-enabled selling?
    5. How are you implementing next generation analytics in your eCommerce COE? Do you need to rely on your service provider partners to do the heavy lifting or is it about building home-grown solutions? What are the considerations in striking the right balance?
    6. Accessing data from single sources has become exceedingly challenging in a fragmented world. How are you working to help your business units access meaningful data for business intelligence?
    7. What is the future for eCommerce COEs? How do you roll skills and disciplines back into the business units and will the value of a COE diminish in the process?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    48 min
  • Its All Artificial Intelligence aka AI with WorldQuant Predictive’s Rebecca Matthew & Dr. Thiam Lee

    The CPG Guys are joined by Rebecca Mathew & Dr. Thiam Lee from WorldQuant Predictive.

    This episode is sponsored by WorldQuant Predictive.

    Follow Rebecca Mathew at : https://www.linkedin.com/in/rebeccamathew/
    Follow Dr. Thiam Lee at : https://www.linkedin.com/in/thiam-l-3125001/
    Follow World quant predictive at : https://www.linkedin.com/company/worldquant-predictive/

    They answer the following questions :
    1. Rebecca, the word is everywhere - everyone says words like generative AI, there’s predictive AI, there’s chat GPT. Decompose the word AI for our audience, how long has it been around and what are obvious use cases already in play in the CPG brand world?
    2. Thiam, take us through the portfolio of services in this space WQP has and who should be connecting with WQP to manage their brand for growth equity?
    3.  Rebecca, AI providers are now several in the industry. Can you share why the brand world should connect with you - what’s your differentiator vs others?
    4.  Thiam, what has changed with technology in the world that allows for this sort of computational excellence by WQP to deliver AI based intelligence to brands? What makes you feel this will sustain and it’s not a fad?
    5. Rebecca, give us an example of a case study of how WQP has impacted brand equity and growth? How can this example be applied to challenger brands that are seeking to grow their distribution channels?
    6. Thiam, how has covid and the wild data streams that have emerged and rocked historical norms only challenged the analytics world even more than before? Why AI now or never?
    7. Rebecca, as head of customer success, take us through how an engagement works with WQP - is it a few weeks, months, what outputs can brands expect? How do you measure success for brands you support? What makes a successful engagement?
    8. Thiam - the last question on cpgguys is always called fast forward - keeping that spirit, what data and trends are you focused on? How is this going to make AI even more relevant for brands?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://www.rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    44 min
  • Talking Sustainability with NielsenIQ's Jim Presley

    The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ.

    Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/
    Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/
    Follow Nielsen IQ online at: https://nielseniq.com/global/en/

    Jim answers the following questions:

    1. Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre building in the FMCG industry. Take us through your career and how you got here. Why NIQ, why now in this space?
    2. Sustainability is not a new topic, it has been around over a decade and fairly prominently as some % of consumers have shifted in this direction. Yet we see glass, plastic, cardboard everywhere in FMCG - is this what will persist?  
    3. What changes have you seen in covid in sustainability? Have consumers while staying indoors understood carbon footprints? Have they made adjustments for this  ?
    4. Have the habits and behaviors of Gen z made an impact on brands - whether packaging or consumption? What changes are gen z influencing for the better?  
    5. What governance has been established by law or by the industry in this space that is meaningful and will make an actual difference?  
    6. If consumers want to find products that support their choices in this space, is it easy via search attributes ?
    7. Tell us about the NIQ practice you are leading, who do you interact with and what are you bringing to brands?  
    8. Here on the cpgguys, the last question is always fast forward - what Growth trends will we see in this space?    

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://www.youtube.com/watch?v=1H9YILWKki0

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    47 min
  • Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany

    PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event.

    Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/
    Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/
    Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/
    Follow Allume Group online at: http://allumegroup.com

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    59 min
  • Global eCommerce Models with Nestlé's Neel Arora

    The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer.

    Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
    Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
    Follow Nestlé online at: https://www.nestle.com/

    Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshah

    Neel answers the following questions:

    1. How are you thinking about the evolution of retail and the role eCommerce plays?
    2.  What do you see as the key differences in eCommerce in the 3 major regions: North America, EMEA and APAC ?
    3. How should you think about resources and setting yourself up to win? 
    4. What is the role of data and insights in building brands and creating winning consumer propositions?
    5. How do you see online search changing as generative AI is integrated into the tools we use? Will shoppers continue to use retailers or will personal virtual assistants begin to rise in importance? What do brands need to focus on to win in the next gen of search?
    6. At last count, there exist over 600 retail media platforms in North America alone. How can CPG brands realistically build a meaningful RM strategy that can be executed at scale? What market conditions (products, outcomes, etc.) need to change to make this objective more achievable?
    7. At many FMCG companies, eCommerce operates as a center of excellence. What do you think are the KPIs that should matter to the organization around eCommerce and at what point does the CoE need to absorb back into the business units?
    8. The IAB recently produced a Retail Media Buyers Guide to help bring structure to industry offerings and measurement approaches. A good first step, leaves much to be desired or something else?
    9. Looking out to the next 5 years, what transformational capabilities, technologies, etc. excite you most about the eCommerce space in fast moving consumer goods?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    NextUp Website: http://NextUpisnow.org/cpgguys
    RetailWit Website: http://retailwit.com

    Rhea Raj Website: http://rhearaj.com
    Vote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.be

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

    45 min

About The CPG Guys

From the publisher's feed

CPG industry icon Sri Rajagopalan (Papa Raj) & consumer loyalty guru Peter V.S. Bond explore today’s consumer, brand management, retail media and the in store model. Today’s environment is…

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