In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb

Questions answered:

1. What does the term omnichannel mean?
2. What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?
3. What aspects of shopping may change forever?
4. What are the various forms of shopping point of purchase to product receipt in a shopper’s journey?
5. What functional areas does a CPG manufacturer need to focus on to adapt to this new reality?
6. What is Amazon’s role in this journey? Are they omnichannel?
7. How will this change impact advertising and consumer attention?
8. Can you share more on this attention change? How does it impact today’s brands?
9. Who is doing this well and have already well adapted this in retail?
10. What’s the blueprint moving forward on this? Are there partnerships that’s a must have?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

As commerce has shifted decidedly in the direction of digital, stemming from the Covid-19 pandemic, brands are scrambling to ensure their products are resonating on the digital shelf. The CPG Guys Sri Rajagopalan and Peter V.S. Bond explore how #DTC brands and retailers provide consumers with the perfect product page experience that ensures optimal consumer engagement, regardless of device or location,  accelerating eCommerce growth. 

Questions Answered:

1. What is the product page - and what is a digital shelf?
2. What are different components of a digital shelf? What are best practices in page layout of these components?
3. What is the role of product images? Where should they be placed? 
4. Should product video be included? What types of videos matter? What is the connection to YouTube?
5. What does the “Buy section” need to include? Can you explain where to buy?
6. What is optimal for Shipping Return & Gifting?
7. How should product variations be displayed? What role does a brand have in this?
8. What is best practice for descriptions? How does it impact SEO?
9. What is best practice for consumer content or UGC? 
10. What about the list page? What is this?

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CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

Is Amazon your DTC strategy? The CPG Guys co-hosts Sri Rajagopalan and Peter V.S. Bond explore how Covid19 has stressed the importance of having a well thought out omni channel eCommerce approach to retail. For most scaled brands, DTC has traditionally been off limits and Amazon has acted as a proxy.

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Questions answered:

1. DTC keeps coming back in the CPG industry as an essential need for manufacturers. Can you bust this myth or is it a reality?
2. How have brands been developing a D2C strategy and in what way has Amazon’s store front played into the strategy for both small and large brands?
3. What has been the impact on these Amazon-based D2C strategies for brands during the current pandemic? In your estimate, is the impact largely good or bad for brands?
4. What are the top 3 things brands should do to avoid the Amazon dilemma for their “non-essential” brand?
5. How should brands be hedging their bets in D2C?
6. Can brands build a D2C strategy “on the cheap” and what does it look like?
7. How do you prioritize the needs of a brand’s DTC website versus all other eretail opportunities?
8. What are the winning elements of a DTC website? What do you see as critical technologies for the next 3-5 years? 
9. Why would a consumer go to a single brand DTC website instead of going to a multi-brand, multi-category retail website?
10. How are consumers reacting to the Amazon Essential Items policy. Do you think brand trust will be damaged or is the issue ultimately owned by Amazon?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.

Find all of our content at http://CPGguys.com

Questions addressed:

1. What is brand authenticity & why does it matter so much during these times?
2. Do you feel brands & retailers are well on their way with authenticity earning consumer trust?
3. What types of authentic content should brands be seeking?
4. Do influencers deliver trust and authenticity to brands?
5. What are the key metrics for a brand to measure it’s authentic feedback health?
6. How can a brand or a retailer ensure the consumer-generated content they present to consumers is authentic?
7. How can a brand generate quality authentic content?
8. How should retailers ensure shared content is authentic - also cover - Why should retailers generate their own authentic content in addition to or instead of shared content?
9. What are the elements of a “perfectly authentic” review?
10. Which companies are exhibiting best practices in sharing authentic content

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.