The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Ekta Chopra, Chief Digital Officer at E.L.F. Beauty which builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.

Follow E.L.F. Beauty online at: http://www.elfbeauty.com
Follow E.L.F. Beauty on LinkedIn at: https://www.linkedin.com/company/e-l-f-beauty/

Ekta answers these questions:

1.  How is the role of CDO at ELF? What does your daily routine look like at work?
2. Talk to us about digital content and its importance in this journey where your scale is still largely through the store model.
3. Would love to know your thoughts on retail media and its growing importance to brands like ELF.
4. How is innovation planned and introduced at ELF Beauty? Is there a huge digital emphasis on day 1 including promotions?
5. DTC! How important is this for you? Is this now wired in the DNA of your brand? 
6. How are you leveraging DTC to connect with the consumer? Are there experiences?
7. How important is 1P data vs retail? Do you harness it and use it in planning cycles? Are there forms of getting 1P data outside DTC?
8. What is your favorite product at ELF beauty? Speaking of favorite brands what are brands in other categories outside beauty you admire and recommend our followers check out in this digital journey and why?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Doug Guyer, Co-Founder & Director of Strategic Development at Brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.

This is the first in a 3 part series with Brandshare.

Follow Brandshare online at: http://www.brandshare.us

Doug answer these questions: 

1. Please share for your audience your journey from Boston College to Brandshare. What need or white space in the industry did you see?
2. Brandshare’s primary business is brand sampling. Is sampling still driving the same value for brands today given shopping is rapidly shifting online - why is this the case? What is the distinct advantage of being in sampling - for a brand? Why would a brand scaled at retail distribution points want to do sampling? Does this have to do with how innovation is discovered these days.
3. How does brandshare provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership? Do you share insights/data or analytics?
4. Tell us about the end to end client experience of working with brandshare. Once a brand decides to work with brandshare what happens next? How long does it take to fully implement? What are the major distribution endpoints I should expect to leverage through your platform? Is the sampling DTC and how is it ‘connected’.
5. How often can brands do this? Is it a subscription model participation? Weekly, monthly? Is it different by category? What is your advice based on category?  
6. What consumer segments can a brand client target for connected sampling? How do QR codes play into the conversational commerce experience?  How does a brand know this will result in a well orchestrated ecosystem for eventual scale?
7. Tell us about all your other services - we know you are in performance media, shopper audience measurement, conversational commerce or even part of retail media networks.
8. What is your compelling proposition of why brandshare is right for brands of all sizes? What message would you like to leave with our audience?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Yuni Sameshima & Joey Petracca, co-founders of Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

This is the first in a 3 part series with Chicory.

Follow Chicory online at: http://www.chicory.co

Yuni & Joey answer these questions:

1.  Recipes & brands - while the connection is logical, is it how the industry really drives scale? It has always been about store doors, now click & collect is in the mix. How does shoppable recipes fit in the mix?
2. Covid has accelerated at-home consumption and recipes are needless to say hot at the moment. What prompted you both to co-found Chicory’s model and how fast has the model grown to date? 
3. What happens post covid when in-store is back and B2B is more relevant than DTC. Is your model DTC or does it connect back with retailers?
4. How does chicory provide an experience for brands? Take us through the details of what's offered and what brands can expect in a partnership?
5. Tell us about the end to end client experience of working with chicory. Once a brand decides to work with Chicory, what happens next? How long does it take to fully implement? What are the major distribution endpoints one should expect to leverage through your platform?
6. How do you curate content of recipes? Are your partners with blogs and who are your end to end distribution, vendor and blogs/education partners?  
7. What consumers do you target for recipe shopping? How does a brand know this will result in a well orchestrated ecosystem for eventual scale? 
8. What other services does Chicory offer clients? 

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Kate Brady, head of media innovation and partnership development at PepsiCo NA. Kate talks about how PepsiCo leverages Aki Technologies to deliver powerful personalized moments for consumers.

Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale.

Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies

Kate answers these questions:

1.  Tell us a little bit about yourself, Kate? What is your role at PepsiCo and what are some of the priorities you are addressing?
2. Tell us a little bit about PepsiCo’s journey with AKI - how did you find AKI?
3. Personalization is a very consumer focused initiative to a brand. What emotions does that word stoke to you to deliver for the consumer?
4. How does AKI help compliment those initiatives?
5. What would you say is the biggest advantage to working with AKI?
6. What are some unique experiences PepsiCo has put into place that are powered by AKI?
7. Outside of this website you shared, is there anything that AKI is doing that is really benefiting PepsiCo ?
8. What are you most excited about for the AKI & the personalization @ scale partnership?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Nik Modi, Managing Director at RBC Capital Markets, where he oversees the coverage of the Beverage and Household Personal Care sectors.

Follow RBC Capital online at: https://www.rbccm.com/en/
Follow RBC Capital on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/

Nik answers these questions:

1.  In February, the annual CAGNY conference took place. I assume you look forward to this event, what role do you play in prep, being at and leveraging the event? Is there a blueprint you like for presenters to follow?
2. What are your general impressions coming out of CAGNY. What does this mean to a financial analyst like you?
3. The pandemic had a major impact in the consumer goods space, particularly in consumables as people spent less time in an office or out shopping/dining and more time at home. We would love your perspective on how you see the consumer goods space post-pandemic in terms of channel sales including DTC and the growing power of marketplaces like Instacart, Drizly and even Walmart not to mention Amazon. Plus how do you counsel Consumer goods manufacturers on the post-Covid comp year forecasts that they are facing?
4. What are new GTM innovations that are intriguing you in consumer goods retailing? (floating amazon warehouse, Nuro, Robomart, Fed Ex same day bot, etc)
5. Given GDPR, CCPA and other privacy initiatives, what do you see as the future of consumer’s access to their own data and the impact on manufacturers & retailers?
6. How do you view the future of growth in this space - click & collect, pureplay, DTC, home delivery - what are your concerns on the fulfillment aspect of this and are you tracking it?
7. What do you view as the new consumer engagement model - are there specific missed opportunities you see?
8. Performance & purpose - how do you view these, how do you expect companies to connect these and how do you reward purpose?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Todd Morris, CEO of Label Insight which drives growth for CPG brands and retailers through unparalleled product transparency. As the trusted partner of over 300 retail banners, over 30,000 CPG brands and organizations.

Label Insight has partnered with The CPG Guys in a 3 part series to discuss how product label transparency improves product searchability and accelerates the path to purchase for consumers seeking to live authentic health-based lifestyles.

Follow Label Insight online at: http://www.labelinsight.com
Follow Label Insight on LinkedIn at: https://www.linkedin.com/company/label-insight/

Todd answers these questions:

1.  us through the journey of how Label Insight adds value to a brand.
2. What trends did you see in the CPG industry that prompted you to play out Label Insight
3. How interesting, let’s jump into the world of product attributes. Can you decompose the DNA of product attributes for our audience
4. As more at home consumption happens, help us understand how brands can leverage product attributes to actually deliver for the consumer and what kind of areas does it touch?
5. How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?
6. Do you have any data or can you share any insights around the importance of this is retail these days? Perhaps a survey, etc?
7. We already discussed how product attributes feature in SEO or search. As you know not showing up in search results is the slow exit of a brand at digital retail.  Practical advice for Retailers and Brands?
8. Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally.

NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and retailers get a more complete picture of omnichannel retail.

Follow NielsenIQ online at: http://www.NielsenIQ.com
Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq

Liz & Natalie answers these questions:

1. Over the past year, Omni has graduated from boardroom buzzword to a strategic catalyst for growth and business imperative. How is NielsenIQ supporting the industry-wide, omni evolution? 
2. I’m curious to hear - How has the rapid eCommerce expansion challenged visibility for NIQ’s retail partners?
3. Can you walk our audience through the process by which data is captured at the shopper level and how this translates into a meaningful measurement solution? How granular can brands get at the product & geography levels in understanding behavior?
4. NielsenIQ is also gearing up to launch another solution called OmniSales to help brands track product/brand/category sales across omnichannel retailers and delivery channels. Can you help us break down this specific solution in terms of the data sourcing and transformation to brand & retail application?
5. So, how exactly does NielsenIQ’s new omni suite of solutions actually help brands win?
6. What are people NOT talking about when it comes to omni?
7. We’d love to get your thoughts around the idea that you have to trade-off quality for breadth of coverage -- or in the pivot to consumer sourced data.  How true is this?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business.


Follow Gopuff online at: http://gopuff.com
Follow Gopuff on Instagram at: http://Instagram.com/gopuff
Follow Gopuff on Twitter at: http://Twitter.com/gopuff
Download Gopuff on the Apple App Store here
Download Gopuff on the Google Play Store here

To learn more about Gopuff retail media solutions, email [email protected]

Andy & Alina answer these questions:

1. Alina - What were the consumer needs that Gopuff was trying to address with its business model and why did you decide to control the entire experience from browsing through purchase to fulfillment?
2. Andy - You have nearly 10 years of experience at Facebook building its audience network. What has been your focus since joining Gopuff?
3. Andy - How has Gopuff involved brands in creating a compelling customer experience through your service?
4. Alina - What kinds of insights are available to brands selling through your platform and what insights do you look for brands to bring you when presenting new items or conducting business reviews with Gopuff?
5. Alina - Last year, Gopuff decided to acquire a traditional brick & mortar alcohol beverage retailer on the west coast, Bevmo! Would you please share with our audience the strategic intent behind this acquisition and what synergies will benefit your customers?
6. Andy - Brands are always interested in creating awareness for their products and winning search on whatever site their products compete. How is Gopuff enabling this to occur for brands? In other words, where is goPuff on the retail media journey?
7. Andy - How do you counsel brands on investing with Gopuff to grow their businesses?
8. Alina - What are the strategic imperatives that you are pursuing to grow Gopuff and to win more customers to your platform?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising.

The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer moments through  region, weather, buying preferences, and other historical and present factors.


Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies/
Follow Risa on LinkedIn at: https://www.linkedin.com/in/risa-crandall/

1. Risa answers these questions:Tell us a little bit about yourself, Risa? What is your role at AKI and what are some of the priorities you are personally addressing?
2. Take us through the value proposition of AKI technologies end to end.
3. Gyrometer - wow! GPS - weather...Let’s jump into personalization - what does this word mean to you in advertising? What are examples of personalization?
4. How does AKI personalize an ad? What’s the thinking behind the art of personalization - is it tech, an art - what do you’ll excel at?
5. Its costly, its hard work, its time - What would you say is the biggest advantage to working with AKI for a brand?
6. How do you work with existing retailers like Amazon, Walmart or others? Is there a partnership model for retail media, or a complimentary approach to retail media as well as DTC/
7. We love those one clicks to cart and conquest - What are other services offered by AKI - are you a full service agency? 
8. Who are some of you brand partners? What does it take to create a partnership with you? Is this activated quickly, does it take weeks and what is the process?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.