The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Kevin Coupe, renowned author and also editor of Morning News Beat, Kevin Coupe.

Follow Kevin Coupe on LinkedIn at: https://www.linkedin.com/in/kevin-coupe-6872196/
Follow Morning News Beat online at: http://morningnewsbeat.com
Purchase Kevin's book "The Big Picture" on Amazon

Kevin answers these questions:

1) Many people are focused on what appears to be an end in sight for the pandemic. Should retailers and brands be focused on the immediate future of their YoY performance vs the turbulent 2020 or is 2022 the place to focus and why?

2) Kroger recently held an investor day event. From our perspective, the overt message was very clear: they intend to dominate the growing retail media market. What are your thoughts on retail media in general?

3) I know we’re a little off topic from CPG retail, but I would love your thoughts on how this renewal applies to the industry we are following?

4) A few questions for you: 1) do you see Instacart as the predominant challenge to Amazon in the near future and 2) for regional/local grocery retailers, is this marketplace their ecommerce strategy for the foreseeable future or are any of them other than the big 5-10 grocery retailers willing to invest in building their own digital CX on the path to purchase?

5) as brands get more engaged in supporting retailer eCommerce activities, they face all sorts of new fees in their business dealings. Are these just the online version of chargebacks and something the brands just need to accept as fact? 

6) Amazon appeared to skip a beat during the pandemic and really didn’t leverage the rapid adoption of eCommerce to significantly grow its Fresh delivery business the way that Instacart and Walmart did their businesses. What are your thoughts on this and what is the future for Whole Foods in the Amazon picture?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this po

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.

This is the the first in a two-part partnership with Absolutdata.

Follow Absolutdata online at: http://absolutdata.com
Follow Infogain online at: http://infogain.com 

Anil & Rohit answer these questions:

1) Tell us a little bit about yourself, Anil? What is your role as CEO of Absolutdata and what are some of the priorities you are personally addressing for the company? How do you interact with the founders?

2) Rohit - Take us through the value proposition of Absolutdata end to end.

3) Anil - Explain AI in simple CPG & retail terminology. What are specific need states that would demand it? How does AI connect everyday with the consumer?

4) Rohit - gives us a few actual examples of work you have done with your clients - brands or retail and specifically how this has driven their success?

5) Anil - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for a brand?

6) Rohit - In its current mature form, RGM is a discipline that’s truly 5 years or so old in our industry. What specifically is the value you bring to a brand in this area? How does it get implemented? What data sets does one work with on this suite?

7) Rohit - Let’s talk brandhealth. You are actually measuring brand equity - aka health? Tell us about the secret sauce - what data, what models and how this works? Is it a score and an index? 

8) Anil - what message do you want the industry to know about you? Absolutdata is not a startup and you have recently become part of infogain - why that partnership and what are its advantages?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Tom Furphy, CEO of Replanium, an auto replenishment platform that uses machine learning and customer tools to improve order economics and customer loyalty.

Follow Tom Furphy on LinkedIn at: http://linkedin.com/in/tomfurphy
Follow Replenium online at: https://www.replenium.com/ 

Tom answers these questions:

1) Based upon the research you have conducted, why are retailer-based subscription services so desirable for consumers? Are there specific types of products that lend more favorably to a subscription model?

1) Retailers are focused on pre-set systematic reordering of a product. Why, in your estimation, is this not truly what the consumer needs? What is missing from this model?

3) Your CTO worked on subscribe & save at Amazon. What retail learning did you both bring from your Amazon experience to the development of the Replenium model. How does machine-learning play into this?

4) Are brands increasingly interested in a 1P relationship with consumers on replenishable goods and what do you see as the major value proposition for their adopting a DTC solution like the one offered by Replenium?

5) What should retailers & brands expect from an integration timing & effort to get a solution up and running? How are you making it easier for them to go live quickly & painlessly?

6) .What are the outcomes a brand or retailer should expect to realize? Better margins? Customer insights? Better customer experience?

7) With the incredible growth of eCommerce for consumables during the pandemic and the rise of demand aggregators like Instacart, have brands missed the opportunity to build DTC relationships with consumers or is the race really just beginning now?

8) How does the implementation of a replenishment capability bring organizational alignment to a brand manufacturer?

9) In light of their current expansion strategy, has Amazon’s strategy for Fresh decidedly shifted from home delivery to physical store formats? If so, what is the future for Whole Foods?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Joey Petracca, co-founder & Meagan Howard VP of Sales from  Chicory a NYC-based tech firm and the leading digital shopper marketing platform for CPG and grocery brands. Its signature “Get Ingredients” button can be found on over 1,500 recipe websites, including Taste of Home, Delish, LandOLakes.com and thousands of influencer food blogs. Leveraging its extensive recipe network, Chicory partners with leading CPG brands like Nestlé and grocery retailers like Wakefern to serve hyper-relevant ads to consumers in the moments when they’re planning their grocery purchases. As the pioneer of shoppable recipes and the expert in contextual commerce, Chicory creates the digital tools to take grocery shoppers from inspiration to checkout in a few clicks.

This is the second in a 3 part series with Chicory.

Follow Chicory online at: http://www.chicory.co

Joey & Heather answer these questions:

1) Meghan, you had quite a career with Valassis. What brought you over to Chicory and what is your specific mission here ?

2) Joey,  talk to us about the brands you work with. What are specific examples of brands you work with and how often are new brands coming to the mix? 

3) Meghan, how do brands find you? What happens when a brand finds you? How does the relationship develop? 

4) Joey, how do you connect a recipe to a brand? Are most recipes brand agnostic unless the recipe is hosted on a brand site? Isn’t chicory on 40000 plus recipe websites? Tell us about the making of the sauce - no pun intended.

5) Meghan, what metrics can a brand expect from you? Talk to us about success stories. What are additional services they can expect from you when partnering? 

6) Joey, who are your retail partners? How are they coming in to the network? Are recipes one click to get all ingredients? Can they be shopped piecemeal ? 

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.

Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999
Follow TCC Global online at: http://www.tccglobal.com

Simon answers these questions:

1. What changes are you seeing in the US grocery loyalty rewards space?
2. How about retailers without a pre-existing fuel rewards program. How does tcc fit there?
3. How do you see grocers’ CSR (corp social responsibility) initiatives playing into their loyalty rewards offerings?
4. The tcc business model is retailer focused but I assume CPG partners play a role. Is that correct?
5. tcc has a thirty year history.  Is that sort of a blessing and a curse?
6. Has COVID changed grocery the same the world over?
7. You started in the world of data and loyalty – and then you have circled back there again with tcc?  How has loyalty changed?
8. Are there certain types of retailers where loyalty is not applicable or only applicable for certain types of customers? How does TCC go about helping retail partners identify the opportunity?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Alan Verdun, the President at brandshare, the leader in Connected Sampling that creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, they can engage millions of consumers monthly – connecting brands to their target consumers.

This is the second in a 3 part series with brandshare.

Follow Brandshare online at: http://www.brandshare.us

Alan answer these questions: 

1. Please share for your audience your journey from Syracuse university to Brandshare in New York. What need or white space in the industry did you see that attracted you to brandshare?
2. As you mentioned, Brandshare’s primary business is brand sampling. Sampling has also been here forever. I still remember Saturdays in an earlier life at costco exclusively doing just this - sampling. Now the store model is rapidly evolving to discovery online, why do physical samples matter?
3. How does brandshare provide an experience for brands in this scenario - connecting physical samples to online discovery and innovating hunting by consumers?
4. Let’s get to how the sausage is made. Tell us about the end to end client experience of working with brandshare. Once a brand decides to work with brandshare what happens next? How long does it take to fully implement? What are challenges in sampling - especially product cost and distribution issues?.
5. How do you determine and coach brands if its for them - category choices here in play? What about scaled brands looking to increase some HH penetration or doing a/b testing?  
6. What consumer segments can a brand client target for connected sampling? Do you harness all the data you may be collecting - how does this happen, does the brand work with you for sample targeting vs a recommendation from you?
7. Tell us about all your other services - we know you are in performance media, shopper audience measurement, conversational commerce or even part of retail media networks.
8. Why should a brand work with brandshare vs others in this space? What message would you like to leave with our audience?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Wells, Senior Editor of Grocery Dive. Grocery Dive provides in-depth journalism and insight into the most impactful news and trends shaping the grocery industry. The newsletters and website cover topics such as shopper behavior, omnichannel, e-commerce, pricing and discounting, store formats, and more.

Follow Jeff Wells on LinkedIn at: https://www.linkedin.com/in/jeff-wells-08149426/
Follow Grocery Dive online at: http://grocerydive.com
Follow Grocery Dive on LinkedIn at: https://www.linkedin.com/company/industry-dive/

Jeff answers these questions:

1.  It appears that while you aggregate grocery retail-related news, you are also producing original reporting and investigation. Is this true? Also, how do you source external content? 
2. How do you reach your audience? Email, website, other channels? What is the primary driver?
3. Your site has a clearly marked opinion section. How do you decide when to author opinions rather than report on issues of interest?
4. What are some of the most important subjects of late that you are seeking to inform on for your audience?
5. What is your take on the phenomenal growth of Instacart as an eCommerce marketplace? Do you see any movement in mid-market grocery retailers to build their own eCommerce experience outside of this dominant player in the ecosystem?
6. Amazon does not seem to have leveraged the pandemic to grow their Fresh home delivery business the way that Instacart and Walmart have. Are they overly focused on the new physical store format?
7. How are retailers growing their private label business during the pandemic. Is eCommerce, good, bad or indifferent as it relates to private label?
8. The pandemic has dramatically changed the in-store shopping experience, from shut-down salad bars to plexiglass barriers at checkout. When might we see things return to normal, and how might stores change for good?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Sam Chang, Global Head of Data Science & Advanced Analytics at Mars. Sam is also joined by Risa Crandall from Aki Technologies.

Aki Technologies has partnered with The CPG Guys in a 3 part series to discuss how personalized moments can be delivered at scale. This is part 3 of the series.

Follow Aki Technologies online at: http://a.ki
Follow Aki Technologies on LinkedIn at: https://www.linkedin.com/company/aki-technologies

Sam answers these questions:

1. Tell us a little bit about yourself Sam? What is your role at Mars and what are some of the priorities you are addressing?
2. From your perspective Sam, what has been the value of building the Mars + Aki relationship with Data, Moments and technology?
3. Personalization is a very consumer-focused initiative for brands. What emotions does that word stoke to you to deliver for the consumer? How does Mars think about Personalization and Moments?
4. How does AKI help complement those initiatives when it comes to DTC and M&Ms.com and program ideas?  Risa to share on commerce marketing programs with Mars - Sam to add on branding and DTC
5. What would you say is the unique value Aki brings Mars and can in year coming up Mars Wrigley better moments to make the world smile
6. What are some unique experiences Mars is thinking about regarding 1P data and data partnerships and selling direct to the consumer?
7. Outside of this M&Ms.com website you shared, is there anything that AKI can bring to Mars that is really benefiting from a DTC, Mobile Wallet, 1P data inboarding POV? Personalization @ scale 
8. What are you most excited about for personalization @ scale, data and DTC and Moments work you look to build on for the year in partnership with Aki?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this special 100th episode by Heidi Burns, Senior Category Manager for CPG Brands at Wish, a mobile e-commerce platform that connects hundreds of millions of consumers with the widest selection of products delivered directly to their doors. Their mission is to provide everyone access to the most affordable and convenient shopping experience on the planet. Wish supports 500,000 merchant partners as well as over 100mm monthly active users.

Follow Wish online at http://www.wish.com
Follow Wish on LinkedIn at https://www.linkedin.com/company/wishshopping/

Heidi answers these questions:

1.  Please tell us what your focus is in expanding the presence of CPG brands on your platform?
2. Retail Media is all the rage in 2021 with most major and even minor players offering onsite or on-platform advertising to brands. Wish.com offers ProductBoost to help merchants amplify reach. Can you decompose this and help our audience understand the levers involved? How is data science improving personalization?
3. Can you walk us through the full suite of services, from demand gen to fulfillment, that Wish provides to brands looking to sell through the marketplace?
4. Tell us about Wish Local. How does it work? What is the consumer value proposition and how does Wish’s platform bring it to life?
5. How does a CPG typically begin their customer engagement journey with Wish.com?
6. Can you share with us some case studies or highlight some outcomes that brands have experienced working with Wish?
7. Where is Wish focused on expanding its platform over the next few years from a services and capabilities perspective that will interest brands?
8. What is your advice for small brands looking to partner with wish?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia 

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

The CPG Guys, Sri & PVSB, are joined in this episode by Dagan Xavier, co-founder & CPO of Label Insight & Roy Woodhouse NA Commercial Lead for Brandbank at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.

This is the second in a 3 part series with Label Insight.

Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Dagan and Roy answer these questions: 

1. We had the opportunity to speak with Todd Morris the CEO of Label Insight recently about the Label Insight business. As co-founder of the company can you give us a bit more detail on your journey and why the Label Insight business is unique?
2. Can you break down product attribute data in more detail and how our audience should be thinking about it in terms of value to their business?
3. How does Nielsen Brandbank fit into the equation?
4. How will this combination benefit CPG brands?
5. How about retailers? If I wore that hat, is it any different? Do they focus on other areas that are meaningful to them vs brands?
6. Most importantly, how will consumers benefit?
7. Do you have any data or can you share any insights around the impact? 
8. Knowing all this, what is your practical advice to help retailers and brands in this space of omnichannel sales?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://Instagram.com/cpgguys

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.