The Create & Thrive Podcast

The Create & Thrive Podcast

By Jess Van DenBusinessEntrepreneurship
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The Create & Thrive Podcast episodes

  • [185] 4th Anniversary Q&A – I answer your handmade business questions.
    To celebrate the 4th anniversary of the start of The Create & Thrive Podcast, I’m answering YOUR handmade business questions in this episode.

    I got a ton of great, meaty questions – and I answered a number of them in this episode. If I didn’t answer yours, never fear! I do plan on doing a follow-up episode answering more questions in a future episode.

    I answer questions like:

    • “Should I have a business, or just a self-sustaining hobby?”;
    • “What do I do when I feel I’m at the crossroads of continuing my business of getting a ‘real’ job”;
    • “How can I get my motivation back?”
    • “How do I overcome the fear of not being good enough?”
    • “I’ve only got a small number of products – should I open my shop now or wait until I have more?”
    • Huge thanks to everyone who sent in a question – I loved this opportunity to help you out directly.

      Support the show

      You can make a secure donation (of the amount of your choice) via the Paypal button below.




       

      Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

      In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

      You can also:

      • Leave a review on the C&T FB page.
      • Leave a review on Apple Podcasts.
      • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
      • Quotes and highlights from this episode:

         

        • I mentioned this episode of the Creative Introvert Podcast in the show.
        • For The Business of Making Podcast on overcoming imposter syndrome, click here.
        • Grab my freemium – the Etsy Quick-Start Guide right here.
        • 44 min
        • [184] How to Teach In-Person Workshops on your Craft
          Do you want to teach your craft? Do you dream of running in-person, live workshops to pass on your knowledge? Or – maybe you already teach handmade workshops, but want to make them even better?

          My guest in this episode – Dr. Rie Natalenko – is a teacher, writer and textile artist. She’s an expert in the art and science of teaching creative workshops to adults.

          She has penned a book titled Share Your Skills – An Ultimate Guide to Running an Art or Craft Workshop.

          If you need the confidence to start teaching creative workshops or you would like to enhance your existing skills, then this episode is for you!

          This is one from the archives – I first published it a few years ago – but given that I plan on publishing an episode in the near future about how to teach craft workshops online, I thought this would be a great primer for that – because the ‘teaching’ part is the same.

          Support the show

          You can make a secure donation (of the amount of your choice) via the Paypal button below.




           

          Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

          In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

          You can also:

          • Leave a review on the C&T FB page.
          • Leave a review on Apple Podcasts.
          • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
          • Quotes and highlights from this episode:

             

            • Rie Natalenko is a Doctor of Creative Arts with Masters in Education and Teacher Training.
            • She has written the book ‘Share Your Skills – The Ultimate Guide to Running an Art or Craft Workshop‘.
            • Top 5 tips for running a creative workshop.
            • Preparing for a workshop using the 90/10 method.
            • ‘An expert does not make a teacher’. {Jess}
            • Limiting the content by teaching the must knows.
            • ‘Train like a train’. {Rie}
            • Keeping on track.
            • Recognise that adults learn differently to children.
            • The importance of showing your passion.
            • Planning your day to keep energy levels high.
            • A great workshop can create positive word of mouth and future students.
            • You can find Rie at her website or Facebook.
            • 48 min
            • [183] Handmade Shop Policies: What you MUST Include (with Etsy-Specific Guidance)
              A lot of potential issues with your handmade business customers can be side-stepped through the judicious use of policies.

              A well-planned policy preempts a lot of issues, and makes sure everything is spelled out clearly to your customer prior to purchase.

              It also keeps everything fair and transparent, and makes sure you can’t be accused of making up one set of rules for one customer, and another for others.

              It’s as much about your protection and peace of mind as it is about informing and protecting your customers.

              In this episode, I discuss the ins and outs of policies – what you NEED to have in there (no matter what platform you use), and give you some Etsy-specific guidance, as well.

              Support the show

              You can make a secure donation (of the amount of your choice) via the Paypal button below.




               

              Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

              In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

              You can also:

              • Leave a review on the C&T FB page.
              • Leave a review on Apple Podcasts.
              • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
              • Quotes and highlights from this episode:

                 

                • Check out my own policies on Etsy, and on my own website: Epheriell.
                • For detailed information related to this episode, check out this blog post!
                • 27 min
                • [182] The Stats to Track for your Handmade Business {Inc. Downloadable Spreadsheet}
                  As per popular demand in the Thriver Circle (my membership community for makers) – this premium episode is all about stats.

                  I cover the what, why, when & how of tracking stats in your handmade business – and I’ve got a downloadable spreadsheet you can use right now to get started!

                  Enjoy! 

                   

                  >>Become a member of the Thriver Circle and listen to the full episode<<

                   

                  Listen to the Intro:
                  Support the show

                  You can make a secure donation (of the amount of your choice) via the Paypal button below.




                   

                  Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                  In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                  You can also:

                  • Leave a review on the C&T FB page.
                  • Leave a review on Apple Podcasts.
                  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                  • 4 min
                  • [181] 5 Non-Negotiable Keys to Selling Your Craft Online
                    Selling your craft online via etsy, another venue, or your own website has so many benefits.
                    Having an online presence is one of the most important things you can do for your handmade business.

                    If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

                    I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

                    I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

                    P.S. The body of this episode is a replay of a classic episode from the archives. Since I started the show in 2014, there are a number of really valuable episodes in the archives that you may not have heard before – so I’ll be highlighting them every so often over the coming months.

                    P.S. This month, I’m running a mammoth giveaway to celebrate the brief re-opening of Thriver Circle membership AND the opening of registration to my flagship course, Set Up Shop.

                    I’ve never done a giveaway like this before – the lucky winner is getting a HUGE prize!

                    The members of my private online community for makers – The Thriver Circle – are the most awesome, supportive group of people out there… and I wanted to take the chance to say thank you to them by giving every member the chance to win this very special prize.

                    This giveaway is open to both current and NEW members – so if you’re not already a member, you can enter by signing up while membership is open!

                    Find out all the details of this mammoth giveaway right here.

                    Support the show

                    You can make a secure donation (of the amount of your choice) via the Paypal button below.




                     

                    Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                    In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                    You can also:

                    • Leave a review on the C&T FB page.
                    • Leave a review on Apple Podcasts.
                    • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                    • Quotes and highlights from this Episode:
                      • You need  to create an enticing, well functioning, cohesive and professional online shop.
                      • ‘An online shop takes time and dedication but it is worth it’. {Jess}
                      • You can accept orders while you sleep.
                      • You are more likely to be accepted by retailers.
                      • You don’t have to have heaps of stock already made.
                      • You can reach your ideal customer no matter where they live.
                      • You can start selling for a low initial cost.
                      • You can work and sell from the comfort of your new home.
                      • An online shop makes it easy for people to buy your work.
                      • A strong online presence is very important.
                      • The 5 things you need before you are ready to sell craft online?
                      • 1. An attractive and useful product.
                      • 2. A brand.
                      • ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}
                      • Without constraints we have no boundaries or barriers.
                      • 3. The ability to take stellar product photos.
                      • ‘Your photographs will make or break your business’. {Jess}
                      • 4. A basic understanding of SEO (Search Engine Optimisation).
                      • 5. You need courage.
                      • ‘Without courage you won’t succeed’. {Jess}
                      • You need to believe in your brand, your products, and your photography.
                        • 28 min
                        • [180] Don’t be Afraid to Put your Etsy shop in Holiday Mode.
                          I see it over and over again in facebook groups – people posting, asking ‘should I put my etsy shop in holiday mode?’

                          They’re asking because they’ve heard horror stories – where people have put their shops in holiday mode, then re-opened to crickets. It drives me nuts to see so much misinformation and scare mongering, so I wanted to address this always-contentious topic.

                          Today, I’m going to share my own experience of putting my Etsy shop in holiday mode (for up to 3 months at a time!) many, many times over the last 10 years.

                          And, you guessed it – my business is still going strong!

                          That said – putting your Etsy shop in vacation mode DOES have an impact on your SEO (Etsy search rankings) – and I discuss exactly how and why this happens – as well as giving you concrete strategies to overcome the lag when you re-open.

                          P.S. This month, I’m running a mammoth giveaway to celebrate the brief re-opening of Thriver Circle membership AND the opening of registration to my flagship course, Set Up Shop.

                          I’ve never done a giveaway like this before – the lucky winner is getting a HUGE prize!

                          The members of my private online community for makers – The Thriver Circle – are the most awesome, supportive group of people out there… and I wanted to take the chance to say thank you to them by giving every member the chance to win this very special prize.

                          This giveaway is open to both current and NEW members – so if you’re not already a member, you can enter by signing up while membership is open!

                          Find out all the details of this mammoth giveaway right here.

                          Support the show

                          You can make a secure donation (of the amount of your choice) via the Paypal button below.




                           

                          Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                          In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                          You can also:

                          • Leave a review on the C&T FB page.
                          • Leave a review on Apple Podcasts.
                          • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                          • Quotes and highlights from this episode:

                             

                            • People keep asking this question – but putting your shop in holiday mode shouldn’t be something you fear!
                            • I’ve done it at least once a year for 10 years – on numerous occasions, for up to 3 months at a time.
                            • My sales ALWAYS picked back up again – yes, it may take a little time, but you can speed up the process.
                            • What actually happens to your search rankings when you go into holiday mode? Yes, they will be affected.
                            • To quote Etsy themselves in this article: “Sometimes you need to take a much-needed break, but when you return from holiday mode, you might not see the same traffic to your shop from search as before you went away. That’s because we’re gathering information about how buyers interact with other listings, while your listing quality scores stay the same. Once you return from holiday mode and your listings are appearing in search results again, we’ll start to gather up-to-date information about how shoppers are interacting with your listings.“
                            • Quote from the Etsy Success podcast episode from October 2018: “Here’s the deal with the holiday mode. When you go on holiday mode, your listings are temporarily removed from search. While your listings are out of search, shoppers continue to conduct searches, shop for items, browse, click, purchase, favourite, Add to Cart – all those things. That continues to happen while your listings are temporarily out of search. It’s not that you’re being penalised, but other listings are gaining this engagement and these interactions. Listing quality, which comes from those conversions and those actions, contributes to search ranking. So yes, other listings may rank higher than you following you going on holiday. But over time, once you return, things should even out again. Going on holiday is a great way to take a small break. Just be aware that when you come back things won’t be as fast-moving as they were right when you left.“
                            • So – for shorter breaks, perhaps just increase your lead time, and put up shop notices, a notice on each listing, update your shop announcement, your automaric sales email, and your banner, and post notices on social media.
                            • Have a closing for holiday strategy… all of the above, plus emails and social media posts.
                            • Have a re-opening strategy, which includes emails, social media posting, renewing for a few days, adding to your shop updates, and if possible, having some new products to launch (though not necessary).
                            • Also spend a few days posting to Pinterest if sales are slow.
                            • Remember – you need and deserve time off! Don’t let a fear of your shop dying stop you from taking a proper break and recharging your creative batteries.
                            • 31 min
                            • [179] Selling One-of-a-Kind Online with Kriket Broadhurst
                              Can you successfully transition from selling at markets and in shops to selling online… when you make one-of-a-kind designs?

                              This is a very special episode of the show – in which I take you inside my membership community – the Thriver Circle – and share one of our Business Intensives.

                              Each month, I offer 2 Business Intensive spots to members, during which I hop on a live call with them – and with other members listening in and giving their feedback – and we spend time working on the key issues facing them and their business.

                              My guest for this Business Intensive is long-time member Kriket Broadhurst, who has been in the handmade industry for over 10 years – from making her own ceramic beads, to running an artisan shop in England, to coming home to Sydney and building a successful seaglass jewellery business based at markets around the city.

                              In this episode, we discuss some of the issues that crop up when you’ve been in business for a long time; we talk about how markets differ across countries; we discuss the challenges of taking a OOAK handmade business online (and strategies to make it work) and much more.

                              I hope you enjoy this chat with Kriket, and the peek inside the Thriver Circle!

                              P.S. This month, I’m running a mammoth giveaway to celebrate the brief re-opening of Thriver Circle membership AND the opening of registration to my flagship course, Set Up Shop.

                              I’ve never done a giveaway like this before – the lucky winner is getting a HUGE prize!

                              The members of my private online community for makers – The Thriver Circle – are the most awesome, supportive group of people out there… and I wanted to take the chance to say thank you to them by giving every member the chance to win this very special prize.

                              This giveaway is open to both current and NEW members – so if you’re not already a member, you can enter by signing up while membership is open!

                              Find out all the details of this mammoth giveaway right here.

                              Support the show

                              You can make a secure donation (of the amount of your choice) via the Paypal button below.




                               

                              Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                              In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                              You can also:

                              • Leave a review on the C&T FB page.
                              • Leave a review on Apple Podcasts.
                              • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                              • Quotes and highlights from this episode:

                                 

                                • Visit Kriket’s online shop – Kriket Broadhurst.
                                • 50 min
                                • [178] Social Activism & Your Craft Business with Cath Young
                                  Craftivism: the act of combining activism with craft. In this episode I bring back previous guest Cath Young to talk about this topic, which she embodies in her business My Bearded Pigeon.

                                  I first spoke to Cath on the show way back in Episode 47.

                                  I loved chatting with her so much, I’ve been looking for a topic to talk about with her on the show ever since – and thanks to a social media post by Mostly Miniature, I realised the perfect topic – how craft business and activism can combine.

                                  Cath has always had an activist element to her business, but it became a big focus for her during the same-sex marriage plebiscite here in Australia in 2017. Cath sold pins that raised over $15,000 for charity, and her activism has continued ever since.

                                  In this episode, we discuss her personal journey, as well as the pros and cons of making your religious, political, or ideological stance known as part of your business identity, and how that could possibly affect your business (positively or negatively).

                                  Should you do it? Do you do it? Or is it something you keep well separate from your business?

                                  Support the show

                                  You can make a secure donation (of the amount of your choice) via the Paypal button below.




                                   

                                  Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                                  In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                                  You can also:

                                  • Leave a review on the C&T FB page.
                                  • Leave a review on Apple Podcasts.
                                  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                                  • Quotes and highlights from this episode:

                                     

                                    • Cath started on Etsy in 2008 creating home furnishings and her range has shifted and expanded over time.
                                    • Several years ago, Cath began to design and sell items in her shop that provided commentary on political events.
                                    • She approached the Asylum Seeker Resource Centre about turning one of her designs into a tote bag as a fundraiser. This proved to be very successful and Cath made a significant donation to the charity.
                                    • Cath has been involved in fundraising with her Etsy store since she started beginning with a donation from each sale to Kiva.
                                    • “There are so many causes to donate to which is why I always swapped around so I could cover a few different causes ” {Cath}
                                    • Cath chooses not to separate her ideological leanings from her business as her creativity and social/political principles are inexorably linked.
                                    • “I am the business – it’s not separate to me and very representative of me and my beliefs ” {Cath}
                                    • In response to the Australian marriage equality postal vote in 2017, Cath designed a lapel pin to support the Yes vote which went viral. She was able to donate $15,000 to the charity Twenty10.
                                    • As a result of this design, she received a handful of negative comments but a significantly larger collection of comments from purchasers telling her who they were buying the pin in support of.
                                    • Cath is retiring one of her long-term products as the direction she is taking her business has evolved.
                                    • “We all want to know what we are buying is good but at the same time there are people who exploit the rating/review system.” {Cath}
                                    • Jess discusses how she engaged with the same sex marriage postal survey for Epheriell.
                                    • “I’m not going to neglect this massive thing that is going on in my country about marriage as it is related to my business – I’m going to show my cards.” {Jess}
                                    • If you are considering supporting an organisation do some research. How will they be using the money you donate? 
                                    • “If you can’t support a charity with your business you can promote it in other ways.” {Cath}
                                    • Visit Cath’s business My Bearded Pigeon.
                                    • 53 min
                                    • [177] It’s Okay to Stay Small {Premium Episode}
                                      Do you ever feel the pressure to ‘grow, grow, grow’ your business?

                                      The dominant cultural narrative is that ‘bigger is better’ and that we should always be striving to grow our businesses bigger.

                                      But… is it necessary? What if you just want a small business with a modest income? What if you only want a part-time business?

                                      In this episode, I share why I deliberately keep my own businesses ‘small’ – and why it’s okay if you want to do the same.

                                       

                                      >>Become a member of the Thriver Circle and listen to the full episode<<

                                       

                                      Listen to the Intro:
                                      Support the show

                                      You can make a secure donation (of the amount of your choice) via the Paypal button below.




                                       

                                      Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

                                      In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

                                      You can also:

                                      • Leave a review on the C&T FB page.
                                      • Leave a review on Apple Podcasts.
                                      • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.
                                      • 3 min

                                      About The Create & Thrive Podcast

                                      From the publisher's feed

                                      Learn how to turn your creative hobby into a thriving business with Jess Van Den

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