Wizard of Ads Monday Morning Memo

The Cruelty of Hope


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I recently sent you two memos about our need for positive hope.

“Hollywood’s Broken Angel” was the true story of a woman who desperately needed a friend to encourage her.

“Hope and a Future” explained how easy it is to recharge the emotional batteries of a friend whose light has dimmed.

Positive hope crackles with the vibrant energy of life itself. It radiates honesty, openness, forgiveness, acceptance, optimism, loyalty and love.

Positive hope illuminates the heart and drives away the darkness.

But there is also such a thing as negative hope. It promises salvation but delivers only hubris, which is desperation disguised as confidence.

Negative hope is attractive, addictive, and cruel.

Gamblers sitting around a poker table are the perfect portrait of negative hope. They ride a rollercoaster of elation and despair but tell themselves they have a system.

A second portrait of negative hope is a lottery ticket, a receipt issued by the government to citizens who pay a voluntary tax because they believe in lucky numbers and are extremely bad at math.

Bernie Madoff was a salesman of negative hope. He wore the mask of a self-made billionaire, but behind that mask was a desperate little con man who stole money from innocent people who believed they had been admitted into the inner circle of a genius who had a secret system.

The world is full of elegant and attractive people who sell negative hope. One of them will sell you a worthless education by promising you a better-paying job. Another will sell you a garage full of crap by convincing you of the miracle of multilevel marketing. A third will sell you the promise of inner peace by convincing you they have it, and that it can be transferred to you for money.

Negative hope is attractive, but you can easily recognize it now that you know what to look for.

I’m really glad we got that out of the way because now I’ve got some great news for you: inner peace is real.

And here’s some even better news: you can have it for free, no strings attached.

Inner peace is honesty, openness, forgiveness, acceptance, optimism, loyalty and love. All of these can be yours for free. But first you have to give them away.

It is a simple but fascinating system. The more you give these 7 things to others, the more richly they accumulate in you.

Five hundred and eleven Christmases have come and gone since Giovanni Giocondo sent his Christmas letter to a friend in 1513. It said, “No peace lies in the future that is not hidden in this present little instant. Take peace!”

Likewise, I say to you, inner peace is hidden in this present little instant.

Reach out and take it. It’s yours.

Roy H. Williams

When roving reporter Rotbart was a financial columnist with The Wall Street Journal, he met a young man named Steve Jobs who left a lasting impression on him. “When I spoke with Jason Schappert,” Rotbart says, “it felt like I was talking with Steve Jobs again.” Jason Schappert recently launched an AI-powered investment platform for middle-class consumers, providing the same insights and tools typically reserved for the ultra-rich. Today you have an opportunity to learn from Jason Schappert about how to identify opportunities, make bold decisions, and leverage your passion as roving reporter Rotbart meets with him at MondayMorningRadio.com

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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