The Culinary Boss Podcast

Do you know what marketing strategy I’d choose over social media ANY day? 

Email marketing. 

You read that right! Email is a powerful channel to connect with your community, engage with them authentically and eventually serve them as loyal customers and clients.

If you haven’t invested the time and effort into growing your email list, or perhaps you have a list but haven’t given it much love lately, this episode is going to jumpstart your email strategy!

Our guest, Allea Grummert, is an email marketing strategist and conversion copywriter. She’s sharing why email marketing is important and how to get in the right mindset when it comes to sending emails…no spam here!

And even more — Allea is divulging her biggest secrets that have helped her clients achieve incredible engagement and drive sales through their email marketing. 

This show is going to be PACKED with practical tips and strategies you can start implementing today. So, be sure to put away any distractions, grab a pen and paper, and get ready to take some notes!

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Did you love this tactical episode filled with tips you can implement today? Do you want more episodes like today’s? Spread the podcast love and give our show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Allea on Instagram
• Get Allea’s FREE guide: Your First Welcome Sequence
• Learn more about how to work with Allea at Duett
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram!

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Do you love teaching in-person cooking classes but you’re also interested in creating your online cooking class business?

Here to share with us how she created her hybrid culinary business is Cooking Class Business School alum, Fallon Bader. This episode is our second “student spotlight“ where I feature CCBS alumni who have made incredible transformations in their culinary business. I can’t wait for you to hear Fallon’s story!

Fallon is the owner of The Sprouting Kitchen, a company that hosts hands-on cooking classes on local farms, in health clinics, and online. She is a registered dietitian who is passionate about supporting and growing local, sustainable food systems.

In this interview, Fallon is sharing how adding a digital side to her business allowed her to transition quickly during the pandemic. She’s also chatting with us about her experience inside CCBS and how the knowledge and support she received through the program helped her elevate her business (and prices!)

If you love teaching in-person classes but are still curious about how to grow your online classes, this episode is for YOU. Press play now!

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Did you learn something new? Would you love to hear more stories from CCBS alum? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Fallon on Instagram
• Learn more about The Sprouting Kitchen
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you been wondering if it’s too late to start your online cooking class business or if you’re “too old” to pursue your passion? (Spoiler alert: You’re definitely not!)

In fact, my guest today decided to start a pasta-making business with her 84-year-old Italian grandmother just a few years ago. Since then, their partnership has become quite a sensation in the virtual world. So, who is this pair and how did they create a booming online business from a small village outside of Rome?

In this episode, I’m interviewing Chiara Nicolanti of Nonna Live where she, her grandmother, and a team of "nonnas" and other grandchildren are preserving the Italian tradition of homemade pasta by teaching it to the world. Their online cooking classes are designed to transport their students to Italy and immerse them in Italian culture...without jet lag.

In this interview, Chiara is sharing her story of creating Nonna Live with her grandmother and growing it into the successful company it is today. Her passion for keeping her nonna’s pasta legacy alive has led her to bridge the gap between generations and as a result, they’ve built a very special business that connects people from across the world.

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Did this episode inspire you? Would you love to hear more stories like this one? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Chiara on Instagram
• Learn more about Nonna Live
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you heard about my FREE Planning Potluck™? Want to get a sneak peek of what’s happening inside?

Well if so, then this episode is for YOU!

My Planning Potluck™ is a free 5-day workshop that I’ve designed to help culinary pros like you jumpstart your online cooking class business.

As the summer wraps up, now is the perfect time to invest in getting your virtual classes up and running so that you’re ready to sell when your students are ready to buy.

Yesterday, we kicked things off in the Planning Potluck™ with our first video lesson. I thought to myself - why not share it with you here? Now I won’t be sharing all of the videos from the week, but if this lesson whets your appetite, then join us — it’s not too late! 

Just go to www.planningpotluck.com and register. This 5-day live workshop ends on August 13, 2021, so if you’re listening after that date, you can sign up for the waitlist and I’ll let you know when I host the Planning Potluck again.

Alright, now grab a pen and paper and enjoy this episode!

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Want to support The Experiential Table podcast so we can continue to create valuable episodes for you? The one BIG thing you can do is help us grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Sign up for my FREE Planning Potluck!
• Connect with me on Instagram
• Read the Episode Transcript

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

By now, you’ve heard that Instagram is THE social platform to grow your online culinary business. But what exactly does that mean? How can you leverage Instagram in a way that’s authentic to you and your brand while still promoting your offer?

One way to do this is through an online challenge!

Imagine being the creator of a challenge that’s SO popular its hashtag has been used over 200,000 times on Instagram!  

These kinds of results have become the norm for those who have learned how to use Instagram strategically. If you’re able to master marketing on Instagram, it can be a game changer for your business. So, how exactly can you do this? 

Here to share with us how she did it is Kimberly Espinel of The Little Plantation. She’s an award-winning food photographer, mentor, educator, and the author of the Amazon best-selling book Creative Food Photography. Kimberly is also behind the #eatcaptureshare hashtag that has been used over 200,000 times on Instagram. 

In this episode, Kimberly is walking us through how she strategically uses Instagram to engage with her ideal students and how she runs successful challenges that people still sign up for year after year. She’s known for her ability to capture the story of food through photography and the attention of her audience through authentic connection.

Are you ready to increase your engagement on Instagram and build a loyal, dedicated audience? If so, grab a pen, paper, and press play now!

SUBSCRIBE, RATE & REVIEW:

Did you learn something new? Would you like to hear more stories from experts like Kimberly? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Kimberly Espinel on Instagram
• Sign up for Kimberly’s FREE Instagram Photography Challenge
• Learn more about The Little Plantation
• Check out Kimberly’s book: Creative Food Photography
• Sign up for my FREE Planning Potluck workshop
• Read the Episode Transcript

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Wouldn’t it be amazing to be able to do it all? You know, create a profitable business that you love, teach from the comfort of your home, and help others in your community?

It’s safe to say that most of us in the culinary industry are in it because we genuinely love what we do. And we’ve wondered what it takes to build a business that also has the capacity to support causes close to our hearts. 

In today’s episode, I’m interviewing Lauren Ko of the amazingly popular Instagram account @lokokitchen. Lauren has been using her platform for social good since her mesmerizing modern pie designs went viral a couple of years ago.

In this very special episode, Lauren is sharing her social media journey from waking up to her first viral post to quitting her 9-5. We’re also chatting about how she uses her account to host wildly successful bake sales that have allowed her to support her community and more. Her passion and creativity have already impacted so many around her and continues to create a tidal wave of positivity.

If you’ve been wondering how you can give back to your community, support causes close to your heart, AND still make money with your online culinary business, this episode is for YOU.

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Did this episode inspire you? Would you like to hear more interviews with community leaders like Lauren? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Lauren Ko on Instagram
• Learn more about Lokokitchen
• Check out Lauren’s book: Pieometry
• Sign up for the FREE Planning Potluck Challenge
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Bonjour, mes amis! I’m back from my vacation in France and couldn’t help but bring a little marketing inspiration back with me to the U.S.

In this episode, I’m sharing 3 major benefits of niching down through the lens of one of my favorite Parisian restaurants: Le Relais de L’Entrecôte. This well-known steak-frites destination isn’t your typical bistro and it makes for the perfect case study in the power of serving a niche. How exactly? You’ve gotta tune in to hear ALL about it.

So, grab a glass of rosé or dig into a wedge of Brie and enjoy this episode as I transport you to Paris!

JOIN THE PLANNING POTLUCK!

If you want to teach online cooking classes but feel like you don’t have the time, money or confidence to get started, this live workshop if for you!

I’m hosting the Planning Potluck, a FREE 5-day online workshop that will help you get super clear on your next steps so you can achieve your virtual culinary business goals.

You’ll get short exercises you can do in just 10-minutes plus a community to connect with and the opportunity to ask me questions live. (And you know there will be prizes!)

This live workshop begins on August 9th through August 13th. Register today at planningpotluck.com!

SUBSCRIBE, RATE & REVIEW:

Did you enjoy this episode? Find it helpful as you think differently about your online culinary business? Share the love and help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Register for my FREE Planning Potluck live workshop
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you been waiting and waiting for the right time to launch your online cooking class business? Did you know you’re leaving money on the table? Seriously!

If you’ve been tweaking and perfecting your offerings or classes for longer than intended, it might be time to take a different approach. 

Whether you’re a first-time entrepreneur or thinking about becoming one, it’s time to get comfortable with being…uncomfortable. Here to help us understand the mindset behind why perfection isn’t profitable for your online culinary business is Jillian Leslie. She’s the Founder of MiloTree and the Host of The Blogger Genius Podcast. As a seasoned entrepreneur, she loves talking about the reality of entrepreneurship and sharing her knowledge with other aspiring business owners. 

In this episode, Jillian is giving us incredible advice on how to know if your business will actually work and how to know what your audience wants. In fact, she’s addressing the hottest topic of all: “What if this fails?” Yes, we’re also talking about mindset around failure! 

If any of these questions have popped into your head one time or another, you’re 100% in the right place. This episode is all about helping YOU grow your business and live your best life so hit play now!

SUBSCRIBE, RATE & REVIEW:

Did this episode help answer some questions? Would you like to hear from more entrepreneurs like Jillian? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Jillian Leslie on Instagram
• Check out The Blogger Genius Podcast
• Learn more about MiloTree
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Are you drowning in the amount of work you need to do to run your online culinary business? Do you wish you could find someone to help you out?

Whether you’re looking to make your first hire or just thinking about it, building your team goes hand in hand with growing a successful business. 

Hiring the right help at the right time is the KEY. Our guest today, Emily Perron, is an expert on helping entrepreneurs do just that. Emily is an Organizational Developmental Strategist who specializes in hiring talented freelancers for online business owners. She’s passionate about matching stressed-out and overworked entrepreneurs with the best freelancers to support their business.

In this interview, I’m picking Emily’s brain on the best hiring strategies including how to know when you’re ready to hire, where to find the cream of the crop, and how much you should expect to pay for a freelancer. Plus, Emily’s also giving us an inside look at what freelancers are really looking for in an opportunity and how to make your job offer stand out from the crowd.

So, if you’re serious about taking your business to the next level (hint: you can't do it alone!), then give this episode a listen! It’s filled with incredible advice, practical tips, and extremely good examples of hiring mistakes to avoid. 

SUBSCRIBE, RATE & REVIEW:

Do you want more interviews with experts like Emily? Did you learn something new? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Emily Perron on Instagram
• Emily’s Free Mini-Course on Hiring
• Learn more about Emily Perron
• IRS Resource: Independent Contractor or Employee
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you ever thought about turning your culinary passion into a profitable business? What about pitching that business idea on Shark Tank?

Our guest today has been through the tank and even landed a $500K deal with Mark Cuban! Here to tell us all about it is Jason McKinney of Truffle Shuffle. Jason’s a professional chef turned online culinary business owner. It all began with a truffle obsession which led him to start an honest truffle company, Truffle Shuffle.

In this very special episode, Jason is giving us an inside look into what it really takes to turn a passion into a successful business. Plus, he’s sharing with us what a rollercoaster of a ride building and scaling Truffle Shuffle has been, including making a major pivot during the pandemic. This episode is packed with true grit, spirit, and scrappy business advice from someone who’s been in the trenches and made it out the other side.

If you’ve ever wondered if you’ve got what it takes to build a successful online culinary business, strap in, grab a pen and paper, and get ready for the ride! Caution: it’s going to be a wild one.

SUBSCRIBE, RATE & REVIEW:

Do you want to hear more from real business owners like Jason? Did his story inspire you? Help The Experiential Table grow by giving this show a rating and review on Apple Podcasts!

HELPFUL LINKS:

• Connect with Truffle Shuffle on Instagram
• Learn more about Truffle Shuffle
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!