The Culinary Boss Podcast

Are you scared that you don't know all the pieces that go into building a successful online culinary business?

You’re not alone, chef! 

In this episode, we get to know Amanda Haas, best-selling cookbook author and founder of the House of Haas cooking school. Formerly the Culinary Director at Williams-Sonoma, Amanda has years of experience teaching cooking with hundreds of recipes under her name. 

Amanda shares the behind-the-scenes of her brand new online culinary business, including how she collaborated with a special someone to help bring her vision to life. You may be surprised to find out that it’s a fellow chef in the virtual space!

Tune in to hear the juicy details about House of Haas. I guarantee you'll think about the power of collaboration in a whole new light.

SUBSCRIBE, RATE & REVIEW

Do you love listening to this podcast? Leave a rating and review wherever you enjoy your podcasts to help us grow!

HELPFUL LINKS

• Check out the Amanda’s Haas’ new brand House of Haas
• Visit Food La La by Lindsay Kinder
• Connect with me and send a DM on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you ever felt the urge to change your business’ name? Do you cringe every time you say it out loud?

Today’s episode is about rebranding, specifically changing your company or brand’s name. It's an important decision you don't want to take lightly, so tune in to hear my top 3 criteria to consider when deciding if you should make the switch to a new name.

This topic is very fresh in my mind because I just went through a renaming and larger rebranding process. And yes — I’m going to unveil my new name in this episode!

Be sure to listen for my special announcement and a valuable free training event.

SUBSCRIBE, RATE & REVIEW:

Do you love listening to The Experiential Table? Leave a rating and review wherever you enjoy your podcasts to help us grow!

HELPFUL LINKS:

• Sign up for the Zero to Zest private podcast series
• Check out the Episode Transcript
• Connect with me and send a DM on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

There are unlimited ways to spend money in growing your business. When you're just getting started, which investments are worthy of your hard-earned cash?

This week's episode is inspired by that exact question, one that gets asked often by culinary business owners who are new to the online space.

In the show, I’m sharing the 3 business investments you should absolutely avoid if you’re in the early stages of your business. These are common money traps that cause culinary business owners to get distracted from what really matters most in the beginning and can lead to spending more money down the road.

But I won't leave you hanging there! I'll wrap up the show by sharing 3 smart and affordable investments that are crucial in the beginning stages of building an online culinary business.

SUBSCRIBE, RATE & REVIEW:

Do you love listening to The Experiential Table week after week? Help us grow! Please leave a rating and review wherever you enjoy your podcasts. We appreciate it so very much!

HELPFUL LINKS:

• Access the free Business Cookbook and get notified when CCBS enrollment opens!
• Save on your email marketing with Flodesk (affiliate link)
• Check out the Episode Transcript
• Connect with me and send a DM on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

If you care about the future of your online culinary business, you cannot afford to miss this episode.

I'm talking about what's working now, given what's happening now.

💸 We're experiencing crazy inflation in the U.S.
🇺🇦 There is a war in Ukraine.
✈️ People are no longer sitting around indoors with nothing to do.

Your online culinary business is impacted by changes in the economy, politics, and more. What worked in 2020 simply will not work today because the world - and your ideal students - are in a different place.

Online learning isn't going away. The question is how are YOU going to stay relevant in this market and serve the people who need you the most?

Tune into this episode to learn my 3 key strategies to help you stay afloat and even grow during these changing times.

SUBSCRIBE, RATE & REVIEW:

Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts. 

HELPFUL LINKS:

• Watch the full video replay of this training
• Check out the Episode Transcript
• Connect with me and send a DM on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Imagine being able to teach what you love for over 3 decades.

…then, having to change it ALL within months.

That’s the story of our guest, Jill Nussinow. Known as The Veggie Queen, Jill is a celebrated cookbook author and culinary educator with over 30 years of teaching experience. She focuses primarily on whole foods and pressure cooking.

While her experience is rooted in in-person teaching, Jill has fearlessly brought her business online. She teaches virtual cooking classes, writes a popular email newsletter and also leads a 19,000-person Facebook group. Her ability to be nimble and pivot during the pandemic is remarkable.

In this episode, Jill shares:

• How she got started with teaching cooking classes
• How she made the transition from teaching in-person to going online
• How she developed her niche (while avoiding boredom!)

Finally, Jill is going to share her experience as a student in my signature program, Cooking Class Business School. 

You won’t want to miss this episode, so grab a cup of coffee or tea and enjoy!

HELPFUL LINKS:

• Follow Jill on Instagram
• Visit Jill’s website: The Veggie Queen
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you ever wondered why podcasting is so popular these days?

Believe it or not, we’re still in the early days of podcasting. The opportunity for you to grow your business over podcasts is massive — and our guest, Megan Porta, couldn’t agree more.

In this episode, I had the joy of interviewing Megan Porta, the food blogger at Pip & Ebby and founder of Eat Blog Talk. Megan has published over 300 episodes of Eat Blog Talk since launching it in 2019. She’s experienced first-hand the power of audio and is passionate to help you start using your voice. In our conversation, Megan shares why audio is a game-changing medium and why every single business owner should consider using their voice as a tool to grow and engage with their community.

After this interview, you’ll be inspired to add audio to your content strategy. And while podcasting is Megan’s preferred platform, she’s sharing plenty of alternatives that still leverage audio and take less than a minute to do!

HELPFUL LINKS:

• Follow Megan on Instagram
• Visit Megan’s website
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Are you wondering what 2022 has in store for your online culinary business?

It goes without saying that the last two years have been a rollercoaster ride for us all. 

In the summer of 2021, life began to feel normal again, at least here in the United States. People hopped on planes to vacation with family and friends and re-experience life away from their laptops and Zoom meetings.

Later in the year, we experienced a shift as Omicron took over the headlines and made us question our new normal, yet again. Of course, no one knows what 2022 will bring but I’m excited to share my thoughts based on the trends and shifts that I’m seeing in the online culinary industry.

In this episode, I’m pulling out my marketing crystal ball and sharing my top 3 predictions for the year ahead. So get cozy,  pour yourself a cup of coffee or tea and join me as I share my take on the coming year!

SUBSCRIBE, RATE & REVIEW:

Are you a fan of the podcast? Do you always look forward to the next episode? Amazing! You can help us grow by leaving The Experiential Table a rating and review wherever you enjoy your podcasts. 

HELPFUL LINKS:

• Join my FREE Planning Potluck starting January 24th!
• Check out the Episode Transcript
• Connect with me and send a DM on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Have you ever dreamed of seeing YOUR product on the shelves of your favorite grocery store? Do you even know how you’d get started?

As a talented culinary pro, there’s a good chance it’s crossed your mind that you could sell your famous chocolate chip cookies or hot sauce that people can’t stop talking about.

If this is something you want to explore, then you’re going to absolutely LOVE this episode with grocery expert Alli Ball of Food Biz Wiz. As a former grocery buyer turned wholesale consultant, Alli knows exactly how to go from an idea to the shelves of retailers. She has helped 1000s of brands do exactly that through her program, Retail Ready.

In this episode, Alli is sharing her valuable 4Ps framework to help you think about the ins and outs of launching a packaged food brand. If you’ve ever thought about getting into the world of physical products, then you’ve got to listen to this interview with Alli!

HELPFUL LINKS:

• Follow Alli Ball on Instagram and LinkedIn
• Check out Alli’s website
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

If I asked you to describe the brand experience of your culinary business, what would you say? What would immediately come to mind?

There’s a good chance you’d share your color palette, fonts, logo and perhaps a mood-board or two. So often we think of brand as the visual pieces that make up our business.

But in this episode, we’re going to take this branding conversation to the next level with the help of our guest, Lola Adewuya. 

Lola is the founder of The Brand Doula, a brand studio that designs brand experiences for modern entrepreneurs.  She’s also the creator of Brandland, an online program where she provides new business owners with the tools to take their products and brands into their own hands through in-depth content, guest workshops, and group coaching.

Lola is sharing her valuable insights on how a memorable brand experience can attract our ideal customers, keep them loyal and grow our business through word-of-mouth referrals.

In this show, we’re covering:

• The key difference between brand experiences and brand assets
• How to build a brand experience on your own (hello DIY!)
• Tips on where to find brand designers when you’re ready to hire help

Lola is sharing a wealth of knowledge, so be sure to grab your pen and paper and get ready to take some notes!

HELPFUL LINKS:

• Follow The Brand Doula on Instagram
• Check out The Brand Doula’s website
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Do you have an unconventional career path that has lead you to the world of online cooking classes?

If so, then you’ll love this interview with Gwen Young, a recent graduate of Cooking Class Business School (CCBS). Gwen took her information technology skills of her first career as a programmer, combined it with her stint as a secondary school teacher and sprinkled in all of her most recent experience running a veggie box delivery business to create It’s From Scratch.

Her mission is to support people who have to cook for a “mixed economy” of omnivores, pescatarians, vegetarians and vegans. She does this through her interactive online flexitarian cook alongs!

In this episode, you’ll discover how Gwen:

• Made the impressive transition from running an in-person business to teaching online
• Took her flexitarian classes to the next level with the content, community and coaching offered in CCBS
• Learned to make the most of the corporate client market through coaching in CCBS

If you’re looking to get inspired as you think through your next move in the online cooking class space, then you’ll absolutely love hearing Gwen share her story.

SUBSCRIBE, RATE & REVIEW: 

Did you love this episode with Gwen? Want to hear more just like it? Support The Experiential Table podcast rating and reviewing this show!

HELPFUL LINKS:

• Connect with Gwen on Instagram, LinkedIn and Facebook
• Visit Gwen’s website
• Sign up for Gwen’s free guide: 5 Meat Free Subs Your Flexi Family Will Love
• Register for my free masterclass, The 4-Step Framework For Profitable Online Cooking Classes
• Join The Experiential Table Facebook group
• Read the Episode Transcript
• Say hello to me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!