In South East Asia, cinema attendances are growing, thanks to a renewed interest in local product. For instance, the Thai movie How to Make Millions Before Grandma Dies, broke box office records this year. We hear from director Pat Boonnitipat about the reasons why he believes his film touched the hearts of so many people. The same is true in Vietnam. Last year the country produced its biggest national and international hit Mai, which also became a social media sensation. Historian Tuyet Van Huynh explains why the film’s star and director Tran Thanh is a phenomenon in his own right. Indonesian director Eugene Panji reveals why his country’s movie industry is also booming, so much so that they are running out of studio space to keep up with the demand.