Tom and Joe are joined by Hilary Awad, Talent and Brand Management Expert, to discuss the world of athlete marketing, brand building, and navigating new opportunities. Sharing her experiences working with NBA star Stephen Curry, Hilary delves into the importance of authenticity, understanding athletes' personal values, and helping them create a long-lasting impact. The conversation also covers how to protect athletes' images, the role of social media, and how to address controversial issues. Hilary shares valuable insights into venturing into uncharted territories, such as the NFT and crypto space, emphasizing the need to find a safe space within the unknowns, stay true to the person or brand's values, and collaborate with experts to create successful outcomes. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

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Joe and Tom are back to speak with Paula Segal, Head of Consumer Product at SeatGeek, and discuss her journey to the intersection of sports and tech, which unexpectedly started with getting her Master’s in Medieval Studies from Columbia. Paula shares what makes SeatGeek different from other ticket-selling platforms and how the company operates with a focus on its customers. She explains some of the latest innovations in mobile ticketing and what can be brought to the experience to replace some of what was lost with the death of physical tickets. The conversation looks into the controversies with ticket pricing as well as Paula’s work to grow the presence of women in sports and tech. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

 

Links:

LinkedIn: https://www.linkedin.com/in/paulabeth/

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Tom and Joe are joined by Michael Dresner, founding partner at Forward Media Partners. During this episode, Michael Dresner shares his career journey and insights into the evolving sports media landscape. From his beginnings in international TV syndication at the NBA to his founding Forward Media Partners, Michael discusses the power of storytelling in sports, the growing market for translating podcasts into video content, and the impact on advertising and brand value. The conversation explores content distribution, marketing, and monetization and touches on player empowerment, demographics, and the progressive nature of sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.



 

Links

LinkedIn: https://www.linkedin.com/in/michael-dresner-92528/

Forward Media Partners: https://forwardmediapartners.com/

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Tom and Joe are joined by David Palmer, Founder & CEO of Bernoulli | Locke on this week’s episode. Palmer discusses his background in finance and hospitality, and how he made the transition to the forefront of decentralized, autonomous organizations (DAOs) in the blockchain world.  Palmer weighed on the increasing participation in the Web 3.0 era, where there is a trend of democratization in the world of art, finance, and sports. Drawing on his experiences in hospitality, he believes in the value of establishing communal connections through the passionate pursuit of one’s interests. Web 3.0 provides a platform that allows for greater transparency, more organic control, and ownership of the experience. The aim is to incorporate principles of Web 3.0 with existing organizations to create unique experiences for fans and members. The conversation continues with the partnership with the SailGP competitions to create the first professional sports team owned and operated by the fandom. He also discusses the ethical implications of AI-generated intellectual property and new concepts brought about by NFTs in recent years. Finally, Palmer advises on the importance of acquiring a breadth of knowledge through education, honing one’s written and communication skills, and striving to marry one’s passion with work. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Matt Hornick ‘23 (@MNHornick), and Cindy Li ‘23 (@cindyliiiii), with Rashad Hyacenth '23 and Marco Vonderheide ‘23 managing social media efforts.

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Scott Rosner is joined by Chris Marvin, founder of Marvin Strategies, who talks about his military background and his career path. He shares his experience serving as a combat veteran in Afghanistan and his involvement with organizations that help veterans support their communities. Chris discusses his role in building a narrative for Vet the Vote, a campaign that recruits veterans to volunteer as poll workers during elections. The conversation also touches on the issue of paid patriotism and the value of veterans as leaders, team builders, and problem solvers. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.



 

Links

LinkedIn: https://www.linkedin.com/in/cmarvin/

Marvin Strategies: http://www.marvinstrategies.com/

Vet The Vote: https://vetthe.vote/

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In this episode, Scott Rosner sits down with Mori Taheripour, a negotiation expert and author of the award-winning book Bring Yourself. Mori shares her personal background, including her passion for sports and her experience as a first-generation Iranian immigrant, and how it led her to her career as a negotiation expert. She discusses the importance of the human side of negotiations and how her book encourages readers to work on themselves first in order to become better negotiators. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.



 

Links

Website: https://www.moritaheripour.com/

Bring Yourself: https://www.moritaheripour.com/bringyourselfbook

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Joe and Scott are joined by Christian Ponder, Former NFL Quarterback and founder of The Post. During this episode, Ponder discussed his personal transformation from a professional athlete to a thriving entrepreneur. He shares the path of establishing The Post, a networking hub and database for former college or pro athletes turned business people. The Post's objective is to offer a sense of belonging to athletes after their playing careers and to create a robust leadership network for individuals who have honed their soft skills through sports. Ponder stressed the importance of aiding athletes in their transition by developing a strong sense of community, which many often yearn for after retiring from sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.




 

Links

Website: https://www.thepost.co/

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In the latest episode from Radio Row, Wayne Kimmel of SeventySix Capital discusses the shift in pro sports as leagues and teams embrace tech and try to find the next big thing. Wayne shares how he became interested in helping other companies get off the ground and what he looks for in an entrepreneur to invest in. He also shares the story of how many of the companies he invested in are changing how technology is used across all sports. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

Links: 

Website - www.seventysixcapital.com

Twitter - @WayneKimmel

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On this episode from Radio Row, Scott and Joe  sit down with Jeff Smulyan,  one of the founding fathers of sports talk radio, to discuss his new book Never Ride a Roller Coaster Upside Down. Jeff shares how we went “from idiot to genius” with his idea of creating sports talk radio and “from genius to idiot” with purchasing and selling the Seattle Mariners. They also explore importance of organizational culture as well as what’s next regional sports networks. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

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From Radio Row at the Super Bowl, Joe and LJ Holmgren, the Deputy Academic Director of Columbia's Sports Management Program, present a special episode featuring Vince Pierson - CEO of VSP Impact Strategies and a close connection of the Sports Management Program who lectures in the Cultural Competency series workshop. During this episode, Pierson shares his career journey, from working in college sports to becoming the first-ever Head Of Diversity & Inclusion in Minor League Baseball. Pierson's business has seen growth after the murder of George Floyd, and he now considers his work a calling. The discussion centers around Pierson's efforts to promote diversity and fan engagement in Minor League Baseball, including launching multicultural marketing platforms and diversity education series at all premier events. They also touch on the Black Sport Business Academy, which seeks to enhance learning experiences and career outcomes for HBCU(Historically black colleges and universities) students.  The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. The CUSP Show is hosted by Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and Scott Rosner (@scottrosner). The show is produced by Matt Hornick ‘23 (@MNHornick),  Cindy Li ‘23 (@cindyliiiii), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Rashad Hyacenth ‘23 and Marco Vonderheide ‘23 managing social media efforts.

 

Links

LinkedIn: https://www.linkedin.com/in/vince-pierson/

Website: https://www.vincentpierson.com/about-vsp

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