The CUSP Show

Joe and Tom are joined by their colleagues from the Columbia University Sports Management Masters Program to discuss the future of the sports industry in 2021. The group covers their experiences transitioning the academic program from in-person to virtual, as well as their thoughts regarding the biggest changes in the broader sports ecosystem this year from their viewpoints as industry experts. With so much uncertainty heading into 2021, the roundtable provides a cautiously optimistic outlook on how sports will be played, watched, and marketed in the coming months.

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by their colleagues from the Columbia University Sports Management Masters Program to review the year in sports. The group covers their experiences transitioning the academic program from in-person to virtual, as well as their thoughts regarding the biggest changes in the broader sports ecosystem this year from their viewpoints as industry experts.

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Bill Squires - Bio | LinkedIn

Carla Varriale-Barker - Bio | LinkedIn

Charlie Sung Shin - Bio | LinkedIn

Scott Rosner - Bio | LinkedIn

Tracy Belmear - Bio | LinkedIn

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Detailed Description: Kevin Carroll joins Tom and Joe to discuss his life experiences as an author, teacher, NBA trainer, military translator, mentor, and more. From the time he was a kid quarterbacking activities at his local playground, to turning a night of trash-talking Vlade Divac into a unique position at Nike, Kevin is adept at finding ways to get into good creative trouble and has life lessons that you won't hear anywhere else. The group discusses Kevin's time as a military translator, his passion for the power of words, and how positive psychology has changed his mindset for the better. Concluding with his thoughts on social justice initiatives, improving the student-athlete experience, and a few lessons from his time with Kobe Bryant, this is the holiday gift of knowledge that you won't want to miss!

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Kevin Carroll

Play is Necessary: Kevin Carroll at TEDxHarlem

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom sit down with Bendigo Co. Founder and Principal Jeff Sofka to discuss the convergence of healthcare and sports.  Jeff has had the privilege of serving some of the world's greatest companies driving brand asset development, management, and execution.  Taking his marketing lessons from working at the NFL in conjunction with his experience working with NYC Mayor Bloomberg on healthcare reformation, Jeff created Bendigo Co. to help organizations monetize their hidden and underutilized intellectual property assets.  From discussing Tackle Kids Cancer with Eli Manning and Hackensack Hospitals to healthcare tech and mental health issues stemming from the pandemic, Sofka provides insights on the rapidly changing healthcare sector which accounts for over a quarter of our nation's GDP.  The crew concludes with a bonus segment discussing their passion and the future of the music industry.  

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"Eli's Challenge -Tackle Kid's Cancer"

"The New York Red Bulls and TCL Give Back to Tackle Kids Cancer"

Bendigo - Website

LinkedIn - @Bendigo

Facebook - @BendigoCo

Twitter - @BendigoCo

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Columbia University Business School alum T.J. Winfrey to discuss his journey in the sports partnership world. As a Detroit native, T.J. has come full circle from working with Nike, Courtside Ventures, and the MLS by returning to his hometown as the Chief of Partnerships for Detroit City FC, a professional soccer team with a long history of community involvement and partnerships. Having worked in soccer at the highest levels, T.J. discusses how the lessons he learned in the past have guided him in his new role to secure long term growth and new media opportunities. Together, the group covers community engagement, the team's role in social justice initiatives, and building the beautiful game in the city of Detroit.

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Detroit City FC

Detroit City FC - Be An Owner ft. Iggy Pop

Detroit City FC Welcomes T.J. Winfrey as Chief of Partnerships

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Michael Aufrichtig, Head Coach of Columbia University Fencing, joins Tom and Joe to discuss the state of the sport in 2020. From a software salesman with no prior professional coaching experience, to the champion of the “Moneyblade” approach, Aufrichtig has utilized analytics in recruitment and coaching to guide CU Fencing to x3 NCAA Championships and x11 Ivy League Championships in just nine years. The group discusses the confluence of philosophy in business and sport, the importance of customized communication, and the keys to building a family culture in an individual sport. Finally, Aufrichtig dishes on strategies for maximizing development amidst Covid-19, the potential for CU Fencing alums in the 2021 Tokyo Olympics, and what the NCAA’s new NIL legislation means for fencers moving forward. 

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One touch to glory | Michael Aufrichtig | TEDxColumbiaSIPA

No. 1 Columbia Fencers Are Aided by ‘Jedi Master’ | Corey Kilgannon | New York Times

Columbia Fencing Hype Video 2019 | Anika Tsapatsaris | CU Fencing

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo, and Ben Walsh.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Tom and Joe sit down with Robert Hess, a Chess Grandmaster about the growth of Chess from a digital platform, including Twitch. They keep relating to The Queen’s Gambit, the Netflix hit show to draw parallels (excluding the green pills). Beginning at 8 years old, Robert started to progress his skills at chess including traveling abroad for tournaments and the work he had to put in to balance his schoolwork and chess mastery. At the age of 17, he was named a Chess Grandmaster, before going to study at Yale and his connection to Overtime. Today he commentates for Chess.com and uses his own personal Twitch channel to continue to grow the game.

Shortly after this was recorded, Tom, Tom and Joe jumped on Robert’s Twitch stream that had upwards of 15,000 viewers!

Check him out on Twitch: https://www.twitch.tv/gmhess

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom sit down with Mike Tannenbaum, lecturer for the Columbia University Sports Management Program, ESPN Football Insider, and previously the General Manager of the New York Jets and VP of Football Ops for the Miami Dolphins.  Listen as he dives into his course at Columbia, The Business of Football, and how he is bringing the NFL to the classroom. Mike touches on his break into sports law and the industry, the importance of culture, and leadership when running an organization and the influence Bill Parcells had on him. Not only a "football guy" he talks about working with Golden State Warriors HC, Steve Kerr, and his passion to be a great coach and his commitment to being one from the start. To finish the podcast, he gives our listeners some career advice...no matter what you do...overdeliver. 

 

Check out his think tank:

THE PREMIER FOOTBALL THINK TANK:

https://www.the33rdteam.com

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

“LinkedIn, besides networking, has a lot of great content”

This is The CUSP Show’s 200th Episode. Congratulations to our hosts Tom Richardson and Joe Favorito and everyone who has helped along the way. This episode, Tom & Joe sit down with Ann Wells Crandall former Chief Marketing Officer of the Big East Conference. Hear about her journey that included the NBA, New York Road Runners, The Pac-12 Network and the Big East Conference. Her story will get into the importance of networking, and the best approach to using the mentor/mentee model. Hear how she has adapted through COVID, including a series of articles she recently published on LinkedIn about her job search.  This is a great listen for people looking for tips in your job search and building an effective network.

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Tom & Joe sit down with Aubrey Levy theScore's vice president of content and marketing. theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information, and alerts while creating and curating content that is mobile optimized, comprehensive, customizable, and seamlessly shareable.

Download theScore Today: https://scoremediaandgaming.com/

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com