The CUSP Show

In Part 3 of our series highlighting the CUSM organizations, special co-hosts Tom Cerny and LJ Holmgren are joined by the Women's Sports Collective's Co-Presidents Morgan Chall '21 and Emma Bedecker '21 and Event Chair Jamie DePaul '21 to discuss the mission and events of WSC.

The Women's Sports Collective of Columbia University is an organization for students, who identify as women, to develop and maintain a network and safe space dedicated to the development and empowerment of women in the sports industry. Through networking events, community activism and skill development sessions, women across all disciplines will have the opportunity to prepare themselves for a career in sports. We aim to create advocacy towards increased diversity and equal treatment of women at all levels of the sports industry.

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Morgan Chall - LinkedIn

Emma Bedeker - LinkedIn

Jamie DePaul - LinkedIn

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

NHL Hall of Famer, 6x Stanley Cup Champion, and leadership legend Mark Messier join Joe and Tom in a one-of-a-kind episode to discuss the benefits of Akeso CBD Water.  "Captain H2O" also discusses the Mark Messier Foundation and the professional women's hockey movement on International Women's Day.  From structure and discipline during the pandemic, modern alternative medicine, sports betting, and product endorsement strategy, Messier provides invaluable lessons and insights for a variety of topics in the sports industry.  Lace up or sit back and enjoy this special Saint Patrick's Day episode of The CUSP Show.

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Mark Messier - Mark Messier Foundation Website | 

Akeso CBD Water - Akeso Website | Facebook | Instagram

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

In Part 2 of our series highlighting the Columbia Sports Management Program organizations, Joe and special guest co-host Ben Walsh '21 are joined by Sports Management Association of Columbia President Carolyn Suna '21 and Vice President Emilio Gulati '21 to discuss the mission and events of SMAC.

The Sports Management Association of Columbia is an organization of graduate sports management graduate students that provides a forum for members to meet up, learn from, and connect with sports industry executives and professionals through hands-on experience, site or office visits, lectures, and workshops. Additionally, we aim to create an advocacy and volunteer platform for students to participate in projects and activities that enhance and promote the value of the sports management program. 

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Carolyn Suna - LinkedIn | @SunaOLater

Emilio Gulati - LinkedIn | @EmilioGulati

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Jessica Gelman, CEO of Kraft Analytics Group (KAGR) & Co-Founder of the MIT Sloan Analytics Conference joins The CUSP Show to talk about analytics, the importance of data, NBA Top Shot blockchain GIF collectibles, mobile ticketing, and the post-pandemic fan experience.  From a college basketball player at Harvard to a co-founder of one of the sports industry's biggest annual conferences with longtime friend and current Philadelphia 76ers President of Basketball Operations Daryl Morey, her insights cover a breadth of knowledge and experience across the sports landscape.  Enjoy this packed episode of The CUSP Show and find out more about KAGR's "The Future of Live Events & Sports" event and secure your ticket to this year's MIT Sloan Analytics Conference.

https://www.kagr.com/futureofsportsandevents/

https://www.sloansportsconference.com/

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Jessica Gelman - LinkedIn, Twitter (@jessicagelman)

MIT Sloan - LinkedIn, Twitter (@KraftAnalytics)

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Tanya Van Court, Founder and CEO of Goalsetter, joins Tom and Joe to talk about her transition from working at ESPN and Nickelodeon to starting her own company as an advocate for childhood and teenage financial literacy. Reflecting on her life experiences growing up in Oakland, and now with four children of her own, Tanya founded GoalSetter to provide a practical platform for teaching financial literacy in a fun, engaging, and age-appropriate manner. From her first outreach pitch at a Stanford Black Alumni Association meeting, to the most recent partnerships with Chris Paul and Kevin Durant, Tanya has poured her heart and soul into passing the rock of financial literacy to as many young people as possible. 

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Tanya Van Court

GoalSetter

Goalsetter (LinkedIn)

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

For Part 1 of our series that highlights the Columbia Sports Management Program organizations, Tom and special guest co-host Taylor DeBernardo are joined by Black Sports Management Union Co-Founder & President Layden Williams and VPs Riley Parker & Cameron Morris to discuss the mission and events of BSMU.

The Black Sports Management Union (BSMU) is an organization dedicated to advancing black pathways in the sports industry. BSMU is an umbrella organization that fosters success through the social and educational support of the black student community. BSMU strives to unite our students by cultivating cultural awareness and serves as a catalyst for personal and professional development.

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Layden Williams - @LaydenWill_  // https://www.linkedin.com/in/laydenwilliams

Riley Parker - https://www.linkedin.com/in/riley-parker-

Cameron Morris - @cjm1113 // https://www.linkedin.com/in/cjm1018

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Tom and Joe welcome media relations veteran Vernon Cheek to the show to discuss his time working with elite athletes and coaches at the NFL and FOX Sports. The group reflects on how day-to-day media operations has changed throughout the past year, as well as the complexities of maintaining positive individual and group publicity in the digital age. Vernon shares some of his favorite lessons from working alongside Tony Dungy, Marvin Harrison, and Mike Holmgren.

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Vernon Cheek - LinkedIn, Twitter

FOX Sports - Twitter, LinkedIn

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

In anticipation of Super Bowl LV, Tom and Joe are joined by Blake Stuchin, Vice President of Digital Media Business Development at the NFL. Blake discusses the elevated importance of digital media for this year's game and how the NFL works to continually create content that is compelling, dynamic, and engaging. The group covers the exciting partnership between the NFL and Reddit, the pros and cons of user-generated content, and how the NFL monitors its online presence. After sharing his thoughts on how we are entering the "Third Phase of Sports Social Media," Blake finishes up with a few opinions on mobile gaming, the NFL's Nickelodeon experiment, and creative Super Bowl activations to be on the lookout for.

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Blake Stuchin - Twitter, LinkedIn

NFL - Twitter, LinkedIn, Reddit, YouTube, Instagram, TikTok

NFL Careers

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Joe and Tom are joined by Sports Innovation Lab Co-Founder & President Josh Walker to discuss the future of the sports industry and how to drive value to the Fluid Fan™.  Along with his Co-Founder Angela Ruggiero, Olympic Gold Medalist and member of the Hockey Hall of Fame who holds both a B.A. and an M.B.A. from Harvard University, Sports Innovation Lab is leading a sports research revolution that educates clients on the technological possibilities for their brand.  This includes diversifying revenue and discovering how to ultimately drive value to the end consumer: the Fluid Fan™.  Josh details SIL's mission to inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research.

@JoshuaWalker_

@AngelaRuggiero 

@sportsilab

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com

Tom and Joe kick off their loaded 2021 conversation slate with Nicole Hogan '19, Director of Partnership Activation for the New York Islanders. The group discusses the opening of UBS Arena in 2021-22 and the complexities associated with activation amid the pandemic. Nicole reflects on the complimentary leadership styles of owners Jon Ledecky and Scott Malkin, and how their community-focused strategy guides her efforts to foster and expand the Isles fan base.

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Nicole Hogan

UBS Arena - Richard Browne Walk and Talk

NY Islanders - Built On New York

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com