The cycles of business are real. 

There are ups and downs. We love our business, then we hate it. We’re on fire, and sometimes we’re totally off the mark.

And you know what? That’s perfectly okay. Normal, even!

You might be surprised to hear that I’m currently going through my own challenging cycle in business. While I love learning, am very motivated and overall a high achiever, I’ve been questioning myself, my abilities and where I’m actually headed. It’s been making me feel stuck, like I’m going nowhere. 

Could this be a sign of burnout? While burnout might be a bit of a buzzword these days, it’s all too common for small business owners - particularly women - to experience its effects. 

So today, we’ll be exploring how to navigate the cycles of business and life, how to recognise and avoid burnout and what it means to prioritise yourself in the process. 

I'll take you through embracing the ups and downs, being aware of your emotional and mental state during fluctuations and practical tips on avoiding getting to breaking point. 

We never want to get to burnout. We never want to get to that stage where we're stuck in bed or cannot get up, which happens to far too many women juggling life and business. 

So, take a rest, step aside, invest in your personal health and remember: as a small business owner, you are in control!

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