The first form of "online" shopping was invented in 1979. The internet was invented in 1983. Amazon, one of the first big online retailers, didn't incorporate until 1994. E-commerce is, in the grand scheme of things, still very, very new. To make things more complicated, the technology behind e-commerce seems to change almost daily. So how do you know if you're running a successful online business or not? If you're pouring thousands of dollars into your website but seeing online sales, is it even worth it? In this episode, we discuss e-commerce statistics, the growing importance of online shopping, and the ROI on e-commerce.