When most people think of marketing they think of coming up with an ad, putting it out there and waiting for a response. It’s usually a one and done. Next, they think up another ad and do it all over again. A marketing asset is an ad that can be used over and over again. This is great for your marketing system because you can set it and forget it. Over time these marketing assets become incredibly valuable because you can predict and even plan on the response it will generate. Building these marketing assets into your marketing system should be a high priority. 

What are your daily bank deposits? How much money is going out and coming in? What is your most profitable customer? What is the life time value of your customer? What’s your customer retention rate? What is your profit margin? You MUST pay attention to the math! Separate your reactions to the emotional and focus on the math. You MAKE money with math. You LOSE money with emotion. So ask yourself, “Is this a math reaction or an emotional reaction?”

What is the big, fat, glaring problem staring you back in the face every day in your business you are not wanting or willing to deal with or face? Is it an employee that is a cancer to your business, a customer you need to fire because they are taking up all your time? Are you not paying yourself and just working for free? Do you have any idea what your P&L (or any of your numbers) looks like? 

If your policy says “no” then you have to say “no”. Don’t let your customers manipulate you because they are nice, friendly, pretty, sexy, handsome, or whatever… If they see they can get you to change your systems and processes for them once, they will ask you again and again to bend over and fold yourself into a pretzel to accommodate their needs. The worst part is, it rarely will it equal you getting more business from them. And all it will do is frustrate you and take your focus off of what it should be on… Which is profit. It would be better for you to “fire” customers that don’t want to do business YOUR way. There should be no other way. The customer is NOT always right… That is unless they do things YOUR way… It’s your business after all… right?? 

Do you have a marketing system? Or does your marketing consist of random and sporadic acts, inspired by fear and panic? Or just ignorance…. What most business owners do is wake up one day and see sales are down. So they frantically scramble to put an ad in the newspaper, do a video shoot or radio ad. Then nervously cross their fingers waiting for the phone to ring. When it doesn’t produce the results they need, they throw up their hands and claim marketing is a sham and doesn’t work. 

What’s interesting about this is how much time and energy is put into the product development or service. Think about how meticulous you are with your systems of running your business… So what do you think would happen if you put just as much energy into your marketing? What if your marketing was a systematic process that ran on auto pilot to produce consistent and reliable results? This is how you MUST approach marketing. It’s NOT an event inspired by emotion. It’s a system that relies on measured results. 

Hear the incredible story of how David and his wife overcame seemingly insurmountable odds to build the largest private music school in the Northwest.

Learn about a new program put together by Dave Simon called the virtual music school. 

This is a special episode where share with you how you can pivot your business so that you can survive this crisis. I also talk about a strategy that we have used to generate over 200 new prospects.

Tune in as David talks about the beginning of phase three and how he hit a breaking point.

Tune in as David talks about something unexpected that happened in phase 2.