In part two of our ESG mini-series, Anthony Cheung and Stephen Barnett dive into the backlash that’s hit the ESG world: record fund outflows, greenwashing scandals, political pushback, and major asset managers quietly stepping away. But is this really the end… or just the next chapter?

They explore why ESG has become so controversial, why the US and Europe are heading in different directions, and whether it’s still possible to invest with purpose and make money. Plus, some practical advice for anyone thinking about a career in sustainable finance—especially how to stay grounded when trends shift.

If you’re looking to understand the bigger picture and where ESG goes from here, this one’s for you.

(00:00) The State of ESG: Is It Dead?

(04:26) US vs. Europe: A Cultural Divide in ESG Commitment

(10:04) Greenwashing: The Challenge of Authenticity in ESG

(15:12) The Importance of ESG in a Volatile World

(19:06) Anti-Fragility: Thriving Through Challenges

(22:38) Next Steps: Exploring ESG and Career Paths

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