Time for a brand refresh. In this quick conversation on podcast, I'm taking you behind the scenes, sharing a communications tip for your small business and the launch of my new website.

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If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm honoured to welcome Sarah Spence, Founder of Content Copywriting to the podcast this week.

Sarah is a neurodivergent leader obsessed with adding real value to the people and brands she works with. She leads with quiet rebellion, refusing to do things the way they've always been done. Within two years, Sarah went from solo freelance copywriting to growing a team of 20 incredible content strategists, content creators, journalists and editors who work remotely and flexibly to fill a clear gap in the market for an agency that truly cares. And it seems like clients agree as Content Copywriting now counts Westpac, Afterpay, Modibodi, one of the WooliesX brands and Koala among their current client set.

In this episode, Sarah shares her business story. We talk about content marketing, content strategy, business growth, AI, and the importance of creating inclusive workspaces.

HIGHLIGHTS

• Sarah talks about how meaningful living for her comes back to connection, self-care, self-love and movement.
• Sarah takes us behind the scenes of her extraordinary business growth and how she went from sole copywriter to building a content marketing agency with a team of 20 in just two years.
• Creating inclusive workplaces for all brains must be a priority. Sarah shares how to make hiring processes neuro-inclusive and why human inclusive communication is critical.
• Want to become unforgettable? Discover how Sarah and her team help businesses and brands become unforgettable.
• Why a content marketing strategy is essential.
• The benefits of content amplification for businesses and why less is more!
• Sarah shares her thoughts on AI and the relationship between ChatGPT and content marketing.
• The power of practicing gratitude.

Plus, more!

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH SARAH

www.contentcopywriting.com.au

Instagram at @contentcopywriting

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm honoured to have Saru Gupta on the podcast this week.

Saru is a global embodied leadership speaker and coach, bridging the gap between science, humanity, and spirituality to empower nourished, joyful, and self-aware female leaders who can make a positive impact on the world, without burning out.

Through her inspiring speaking, highly practical coaching, and powerful programs she helps high-achieving executives, leaders and teams thrive in high-pressure environments by connecting with their body awareness, emotional intelligence, and human instincts, to confidently lead themselves and others.

With over 15 years of experience as a corporate professional and start-up founder across three continents, Saru has spent the last decade training in various disciplines from the East and the West, including nutrition, mindfulness, and psychology, to develop a specialised, life-changing, and impactful approach to whole-self leadership.

HIGHLIGHTS

• Feeling joy despite what is happening in life.
• The importance of listening to your body and using your body as a guide for success.
• Embodied leadership and how it's at the intersection of body awareness, emotional intelligence and emotional literacy.
• We are now in a world where our old way of being can't operate.
• The relationship between communication and embodied leadership.
• The downside of striving for success and how you miss the deeper wisdom.
• Why Saru starts her day with silence.
• The importance of listening to the chatter of the mind.

Plus, more!

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH SARU

www.sarugupta.com

Instagram at @iamsarugupta

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

Want to know the best social media platforms for your service-based business? Join me for this quick conversation on The Debra Shepherd Podcast, where I share essential tips that will help you decide where to spend your time and energy.

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm excited to welcome Ash Bruders, Founder and Director of Speckle Digital to the podcast this week.

Ash Bruders is a digital strategy and production expert with over a decade of experience across NFPs, social enterprises, start-ups, government organisations and corporates. As Founder and Director of Speckle Digital, Ash is an empathic and strategic leader who harnesses people's innate skills and strengths to achieve meaningful impact. She is skilled at clearly articulating complex ideas and has led organisations through transformational strategic change while helping business owners effectively communicate and amplify their impact. An alumni of Small Giant Academy's prestigious MBE program (Master of Business and Empathy), Ash is passionate about building sustainable, transformative leadership that utilises business as a force for good, both for people and the planet.

In this episode of The Debra Shepherd Podcast, Ash shares her business story. We talk about connection, purpose, leading with empathy and redefining how we think about business.

WE DISCUSS

• How Speckle Digital focuses on people, the well-being of staff and clients and doing good work in the world.
• The rapid pace of the digital landscape and how we must be responsible.
• Cultivating safe spaces for people to show up as themselves.
• The power of leading with empathy.
• The qualities of a great leader.
• How the experience of burnout was a driving factor for Ash to do things differently at Speckle Digital.
• Managing and maintaining connection, communication and culture with a remote team.
• The importance of having the support of a community around you.

Plus, more!

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH ASH

www.speckledigital.com

Instagram at @speckledigital

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm honoured to welcome Kate Toon to the podcast this week.

Kate is an award-winning entrepreneur and parent to one human and one fur baby. From her humble backyard shed on the Central Coast of NSW she masterminds an ambitious business universe, helping thousands of other humans to build their own version of success through digital marketing and business know-how.

Kate is a renowned speaker, mentor, educator and podcaster. She's been named Australia's Most Influential Small Business Woman (2022), one of Australia's Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She's also the founder of CopyCon and The Digital Marketing Collective Conference, and a resident expert on Kochie's Business Builders.

In her spare time, Kate is often found taking Gym selfies and rollerskating, much to the embarrassment of her teenage son.

In this episode of The Debra Shepherd Podcast, Kate shares her business story. We talk about her new book, Six Figures In School Hours: How to run a successful business and still be a good parent.

WE DISCUSS

• Kate shares her business story from the high-pressured world of advertising too starting her own business when she was five months pregnant.
• What's Kate's first year in business looked like and the different stages of business growth.
• Being cautious and building your business one step at a time.
• Three reasons why people start a business.
• How Kate came up with the name of her book, Six Figures In School Hours: How to run a successful business and still be a good parent.
• How you can have a business and be a parent. You can have both.
• The life of a business owner and how a boring business is often a successful business.
• The importance of managing your energy, setting clear boundaries and creating space for yourself.
• Staying astonished.
• How to support your creative energy and the power of taking time to observe yourself.

Plus, more!

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH KATE

www.katetoon.com

Get Kate Toon's book, Six Figures In School Hours: How to run a successful business and still be a good parent

Instagram at @katetoon and @sixfiguresinschoolhours

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm excited to welcome Elvan Kose to the podcast this week.

Elvan Kose is a Kinesiologist and Mind Body Medicine practitioner. After more than 10 years in professional services, the corporate environment and motherhood it was some health challenges that led Elvan to explore wellbeing and natural approaches to healing.

Through her own journey of healing, Elvan discovered the transformative power of Kinesiology and decided to make a career change. Now she runs her own business called True Expression Health where she practices mind body therapies and kinesiology in supporting and empowering others on their journey to vibrant health and wellbeing.

In this episode of The Debra Shepherd Podcast, Elvan shares her business story. We talk about how Mind Body Medicine, Kinesiology and how they can support you as a leader in life and business.

WE DISCUSS

• Alignment and what it feels like to be connected versus disconnected.
• Elvan's move from a successful corporate career in the finance industry to starting her own business.
• How Elvan found Kinesiology and why it changed her life.
• The power of Mind Body Medicine and Kinesiology and how it releases tension in the body and works on the mind.
• How the body stores emotions and information.
• How certain postures can be related to specific emotional patterns.
• The importance of making time to work on yourself.
• Meditation, mindfulness and cultivating self-compassion.
• The importance of making your self-care practice achievable and the benefits of starting small.
• Elvan shares her definition of success and meaningful living.

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH ELVAN

Instagram @trueexpressionhealth

www.trueexpressionhealth.com

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

I'm honoured to have Erin Huckle joining me on the podcast this week.

Erin Huckle from Chuckle Communications is in the business of raising the profiles of businesses and leaders through proactive public relations (PR), amazing award entries and compelling written content. After 20 years in PR, writing and communications, Erin is now an award-winning award writer, who loves helping clients claim their place in the spotlight. With a career spanning roles in the UK and Australia, Erin has worked in publishing, tourism, events and technology, and now loves being her own boss from home in Wollongong.

In this episode of The Debra Shepherd Podcast, Erin shares her business story. We talk about how business owners and entrepreneurs can use PR and awards to raise their profile, build thought leadership and grow their businesses.

YOU'LL LEARN

• The story behind Chuckle Communications.
• Why flexibility and creativity are critical during times of change.
• How PR comes back to storytelling and connection.
• How every business has a story to tell. Erin shares tips on how to get clarity on your business stories.
• The relationship between PR, sales and marketing.
• Why entering business awards builds trust, credibility and thought leadership.
• The benefits that come with the award application process.
• The importance of time and energy management as a business owner.
• Erin shares her definition of success and her self-care practice that involves focusing on doing small things.

LEAVE A REVIEW ON APPLE PODCASTS

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH ERIN

Instagram @chucklecommunications

www.chucklecommunications.com

CONNECT WITH DEBRA

Instagram @_DebraShepherd

www.debrashepherd.com.au

This episode on The Debra Shepherd Podcast is a favourite from 2022 about consistency, creating space and why consistency is not always the best solution.

If you're a coach, consultant, online expert or service-based small business owner, I invite you to tune in and let me know your key takeaway or biggest 'aha' moment. Connect with me on Instagram or leave a review on your favourite podcast player.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH DEBRA

For more communication, leadership, business and success tips visit www.debrashepherd.com.au or connect on Instagram @_DebraShepherd

We are going back to basics. This episode of The Debra Shepherd Podcast is about meaningful content creation. I'll be sharing six powerful questions to ask yourself before you create or share content to ensure it resonates with your target audience.

If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know your key takeaway or big 'aha' moment. Follow the show so you get notified when new episodes are released.

SHOW NOTES

Get all episode show notes here:

www.debrashepherd.com.au/debra-shepherd-podcast

CONNECT WITH DEBRA

For more communication, leadership, business and success tips visit www.debrashepherd.com.au or connect on Instagram @_DebraShepherd