Today I share a bit about the TBREIA main meeting where Joe Dillon, a real estate coach, spoke about scaling a real estate business.
Show Notes:
I just got back from the TV rear main meeting and the speaker for tonight was Joe Dylan I've met Joe in the past and probably two years ago at a grand opening for a friend of mine's office and learned what that what he did and kind of got to know him a little bit more over the years and tonight he spoke about scaling your wholesaling business and really the main thing that he was kind of talking about was having certain systems in place but before he got to that he really asked hate to the entire audience what business are you actually in and this is something that I've been asked before I heard a pin be asked for all kinds of tops and everything and if you are in the real estate business whether you are an investor wholesaler rehabber landlord or if you are a realtor now Realtors we are kind of a more specific type of business right we are more of a of a service business because we are serving our clients in our clients are looking to buy or sell real property when it comes to generating those leads right to the people that we want to service the people that want to help write it really does come down to two things and a lot of if you depends on who you ask and who you talk to the answer is going to be one or one or the other very rarely will you get people that say it's both end for me I will say it is the business that we are in and truly for a lot of for a lot of businesses and it it doesn't have to be with real estate a lot of businesses are in the business of marketing and sales and that is it you are marketing a product or a service and then you are selling that product or service and so for Real Estate we are marketing to potential clients or potential sellers looking to get a cash offer or looking to Lister property and once we get the the marketing down just right and we are able to consistently replicate the marketing and and consistently get it out every single month or every single week every single quarter the we're going to know what the return on our marketing investment is going to be and if that are why is not up to par it's not what we expect then we have to look at what we are doing and fix it and then comes in the sales portion and the sealed portion is built with marketing in mind so there's a lot of what you are doing as far as sales is going to be built on a lot of what you are doing in marketing if your marketing is not right then your sales is either going to compensate for what you are doing in marketing or it's not going to be able to close that transaction you're not going to be able to do what you need to do if you're not going to be able to sell the product for the service so if your marketing sucks then more than likely your sales is going to suck if your marketing is done right then the should be able to sell the product or service for you and then the sales portion is more guidance helping the the prospector the client through everything that they need to do in order to close the transaction so the marketing is going to be the Catalyst it's going to help bring that person to a point of decision where are you now okay yes I want to sell my house yes I want to work with you but now it's you've gotten them to that point but now you have to kind of influence them persuade them kind of guide them to that point where they say yes I want to do it now let me sign it once they sign and you get them through to the closing you've done your job you've done your job as a salesperson so making sure that you have the marketing done correctly and you're doing it consistently and a replicator able able to have that entire system in place and it working for you two are a why is exactly where you wanted to be now you know where your business is going and then you pick up the the tail end of it you start guiding that client towards the the closing table you