Today I'm listening to my body and taking a break.

Today I finished chapter 8 of The Sober Entrepreneur by Russ Perry and he talks a bit about meditation and how he has experienced a fantastic ROI from 20 minutes of meditation.  I discuss all this, plus talk about what you can do during meditation.

 

Resources:

The Sober Entrepreneur by Russ Perry

I quickly share the AIDA structure and how each element works to get you to the next step.  This is a continuation of the conversation from yesterday's episode where we had a conversation about writing headlines.  This structure is very commonly used in all marketing content.  Learn the structure and practice it.

Today I share how you can hook your audience with the right headlines and why you should spend more time on your headlines.

 

Resources:

Practice Writing Your Headlines

Today I get into building credibility for your niche market so that your target audience will do business with you.

 

Show Notes:

So the past couple days actually started yesterday I have been dealing with a pinched nerve in my neck that radiates down into my arm and it sucks it sucks but anywho I want to try and get this out as quickly as possible I'll try not to make it as long as possible so today is a conversation about building up your credibility as an expert in your niche in your market and we've spoken about this before when I was going through expert Secrets by Russell Brunson it came up yesterday when I went through the probate training course more in-depth course where the ideas is for us as Realtors certified in Probate to basically advertising and Market ourselves as expert in the niche of probate and we do that well not just us but anyone in any Market in any Niche you do that by educating your target audience these are the people that are going to buy from you they're going to sell to you whatever it is that your your business model function as these are the people that you are going to be communicating with and the best way to do it is through education educate them on what it is that you do how you can have help them right so really what you're doing is your solving a problem and when you are doing that you need to educate your audience on how you do that how do you solve that problem and there's also the side of it of what kind of information can you give them for free that doesn't give away everything but at least entices them to want to know more from you and that's what you should be building you don't have to focus on it solely for your business but you do have to have that available because that's going to be your tea marketing strategy one of your key marketing strategies for obtaining and maintaining and in revolving your clients near revolving your customers keep them coming back is through your marketing and and three your education to them about what it is that you are solving and and so what what happened yesterday was that the trainer that had heat was talking about having a website for probate and he decide what you would want to do is have a website where you can educate your audience which is The Heirs the personal representative these are the people that you need to educate and these are the people that you are targeting and you do that through some of the free content that you can give away now you can write an e-book you can write a report you can have infographics you can have articles on your website and anything that you can do to get them to your website and then as part of a free offer you get their name and email address that's the the minimum that you have to have right you've already been given permission to email them so now you start to hook them through your email marketing campaign to drive them again back to your website the further along they go 3D app email marketing campaign the more likely it is that they will be contacting you to either purchase from you or to sell to you or your whatever your model is and that's really the key is to eventually convert that lead to that you get an appointment for you get a sale you and whatever it might be so figure out what it is that you can offer your target audience find ways of offering that information for free you don't have to give them everything but you know you give them just enough so that they keep coming back or you have an ebook that they sign up for that has more information they have more detailed information in the e-book that you can give them and from the e-book they have your contact information and there or you drive traffic back to the website and then also already have them on your email list so now all you have to do is set up a marketing campaign a drip campaign that you contact them either every week or every month. However whatever the frequency is going to be and that is how you start to develop your

Today I went to a probate training class and learned a lot of really great ideas and information to help grow my business.  I'm sharing one of those ideas with you today.

 

Show Notes:

Show today I went to a private training session class and it was a full day perfect raining this was more in-depth than what I had already gone through online through MTI education today was led by fantastic instructor the guy was spot-on he knew his and his wife was there as well she she was able to teach Mike Torres and Molly fantastic people and the the whole day was just awesome I was completely engaged I did not fall asleep one time so I'm proud of that but it's because of the way my teachers he was very engaging very entertaining and a lot of it was very educational and I picked up a lot of great ideas and that's where I want to take this conversation for this podcast there were some ideas that were brought up when it came to expanding your real estate business as a realtor everyone is a basically a independent entrepreneur right you are when you get licensed you become basically a company of yourself it's just you yes you do have a broker that you paint your license with but then the rest is really and if you do it correctly it's all you you're the one generating leads you're the one putting out the marketing you're the one talkin where buyers and sellers getting contracts signed negotiating deals and then getting them to getting those offers and new listings and everything all through Unity the less and title making sure everyone is putting in their money for escrow and all that and then getting everything to closing you are essentially a business a self running business and if you do it right you can make a lot of money in real estate one thing and and there are a lot of different niches that you can get into with real estate there's rental there's a whole rental space and then there's residential commercial rural areas are focused on more like the the farmers putting out marketing boards that kind of demographic there's a lot you can do right and then there are sub niches there's a lot of Subway inside of residential inside of commercial one of those is probate inside of residential and probate if you haven't heard me speak about this before probate is basically a process in which the are in a state must take the estate through probate because the decedent has certain things in inside of a will or trust and sometimes those things must go through a court process or can also go through an attorney if it's done properly it can just be done through an attorney and everything's done everything is taken care of and that's if you need to see before they passed did everything properly to set it up in a trust and set up the will and all that so do not then the airs the people that didn't hurt the the estate inclusive of real estate properties and personal property and all that they have to go through a probate process which is basically making sure that the county is aware of everything that's going on all the creditors are paid off that means mortgage that means taxes that means any debts have been paid off and then the airs the people that are inheriting the the entire State get to divvy up what's left and probate is just one market one Niche there's there's all kinds of other niches there's foreclosure divorce there's a tax liens and there's tons of stuff there is no if you just want to deal with the 55 plus communities you can do that or if you want to do mobile mobile parks and show what I started to focus on in my my business is probate and especially especially in in the retail side so I focus on probate and foreclosures tax liens divorced for the investment side but now as a realtor I'm focusing on probate since now I have more knowledge about probate than I did before and I'm also now certified in Probate so now I'm a certified probate real estate specialist and inside of that today's training that I went to we went in dept

Today I get into speaking your truth and how you must not only be truthful with others, but more importantly with yourself.

 

Resources:

Quest Nutrition

Impact Theory with Tom Bilyeu

Spotify Playlist with Tom Bilyeu

 

Show Notes:

So the first thing I want to say is this talk or or episode about truth came about a guy named Tom bilyeu and Tom bilyeu started a company or a co-founded a company called Quest Nutrition I'll put a link to nutrition in the show notes and also, started a new show called impact Theory first it started out as in sidequest something like that and it was a YouTube kind of show where he interviews people that have achieved a certain things in their lives authors scientists and doctors you name it and and he tries to figure out from them he asks them certain questions that really guide the conversation towards some aha moment for everyone so that as you're watching the interview go on you actually get to a point where you're like oh that is actually very insightful it's it's a lesson that I'm learning right now I did not think of that before and it's I've watched many of these interviews and it's very entertaining some of them are little bit little bit educational show with that I want to say that I was working out in the garage listening to music and on Spotify I have a playlist that I saved that I started listening to and Tom bilyeu is kind of the focus of the entire playlist if you type in Fearless motivation I'll see if I can link to that playlist in the show notes Fearless motivation and the playlist is a life worth remembering Tom bilyeu basically speaks looks like it's just all him I'm looking at all the tracks here it looks like it's Paul in right and as I was working out I think it was a Tuesday and I know there's a Tuesday because I was working back and Tom was was talking about the one track was at work song is face what scares you write and inside of that he talks about basically going after the things that that truly do scare you that make you feel uncomfortable and the reason you want to do this is because if you don't you are you're sitting back looking at what you could have done in your life well you know it wasn't really my saying or you know it wasn't really important to me if it wasn't important to you it would not have scare you if it wasn't important to you it would not have scared and so in that in that one speech Tom says what we think about ourselves when we're by ourselves really what do you think about yourself when you are by yourself the one person get away from is yourself that's that's the the ultimate truth did you cannot get away from yourself so when you are by yourself what do you think about yourself when you did not go after the one thing that scared you or do the one thing that scared you go ask for a raise talk to that girl you ask a client to new sign a contract if you do not do any of those and then you go back home and you're thinking about that specific situation what kind of story are you telling yourself what lies are you telling yourself or are you telling yourself a truth and trying to find a way to make it happen for the next day when we start looking at what scares us and looking at what the results could be what are the truths what are the lies what is the story that you're telling yourself when you look at the results and there's two sets of results there's a set where you actually do the thing that scares you and then there's results where you don't do the thing that scares you if you are looking at whatever it is let's say it's quitting your job to start a a new business at a dead stop and you rely on that money that are you bringing in from a job you're relying on it to pay bills to pay the mortgage to your feed your family to live let's say that's the one thing that scares you however you do have six months of savings in the bank so you can do you can quit your job and actually pursue what you are wanting to do are you looking at this event

Today I talk about chapter 8 of The Sober Entrepreneur by Russ Perry, specifically the year of firsts.

 

Resources:

The Sober Entrepreneur (Free + Shipping)

The Sober Entrepreneur on Amazon

 

Show Notes:

So today is Sunday Funday it was somewhat productive I was able to sit outside read my book I was reading the shober on Silber entrepreneur by Perry and then had some errands that we had to run installed a new ceiling fan for my son's room and did some basically spend some time with the family went swimming we went when you're with hung out with some friends and I walk the dogs all that stuff so today the main thing was getting some reading in and I really enjoy sitting outside for at least an hour with some coffee and my book whatever book that is and a highlighter before I get into it I just want to say that I will be clearing my throat on a regular basis because I just finished cuddling and and having fun with with my son and my wife as we were getting him ready for bed and we were just cracking up having a good time so now he's going to bed and I'm recording this right now so the the chapter I was reading right now is chapter 8 a year of first and in this if you don't know about the super entrepreneur book by Russ Perry I've spoken about it before in other episodes and I'll put a link to the book in the show notes basically what Russ Perry has done is he decided to go sober right he had a issue with alcohol and it was affecting every area of his life and so he lays it all out in the book and now I'm getting to a point where he's talking about his first year being sober and yeah there's a lot of things that that he he brings up as far as hanging out with all of your friends you know the people that you hang out with on a regular basis and let's say alcohol played an integral role it was a part of your Social Gatherings you're going out hanging out with your friends and everyone is drinking beer to drink Vodka and everyone's having a great time but it's a lot of it is because you are uninhibited because the the alcohol that's what the alcohol can do it it uninhibited and it allows you to be more free with your emotions your behaviors it makes it in some circles alcohol makes it more socially acceptable to be a little bit more free you have a little bit more freedom when you are drinking alcohol and everyone else is drinking alcohol but and that's what Society deems appropriate is when you are hanging out with that with your friends everyone's having a drink and that's why you are allowed to be a little bit more free with your feelings or ideas your thoughts or actions and When You're Sober you're not really thinking that you can that you can say and do whatever you want your you're a little bit more reserved and really the thing is that you're not living in your truth you're not living as truthful as you should be right said the alcohol kind of takes that way it allows you to live a little bit more truthful and saying what you have in your mind and it's speaking your mind and and saying what you what you feel and doing the things that you feel like doing versus being sober and not being able to do that here's the thing if you are limiting yourself when you are sober if you are limiting yourself then you are not living your fullest potential you're not living your your truth you're not being honest with not just the people around you but you're not being honest with yourself you are preventing yourself from being open and honest and truthful speaking your mind and doing what it is that you feel like doing the only thing that's separating those two people write the two versions of you is the alcohol and when you take that away you should still be the same person and that's what rest areas is talking about in his book that you were first going out and hanging out with your friends letting them drink and he was staying sober the great thing about this is that he was able to bring his A-game to every social event he w

Taking a break today.

Today I watched Matthew McConaughey's award acceptance speech on a recommendation and something stood out to me about his speech... it came down to thanking your future self.

 

 Here's the speech: Matthew McConaughey's Speech