The Deep Dive

Part 2 with Orlando Wood, Chief Innovation Officer, System 1

In part 2 of the conversation with Orlando Wood, we continue to explore why the advertising brain has turned sour through Orlando’s recently published book Lemon. In this episode, we spend time discussing long term solutions and alternatives to the current advertising environment. 

Orlando’s Drop: The Range: Why Generalists Triumph In a Specialized World

Philip’s Drop: The Alphabet Vs. The Goddess – Leonard Schlain

Part 1 with Orlando Wood, Chief Innovation Officer, System 1

In this week’s episode Philip talks with Orlando Wood, Chief Innovation Officer, System 1 and author of Lemon: How The Advertising Brain Turned Sour. Philip and Orlando dissect the findings in Lemon discussing advertising effectiveness, the dynamics of left brain/right brain thinking and why it matters so much toward creativity and how culture has flattened and what that means for brands. 

Orlando’s Drop: The Range: Why Generalists Triumph In a Specialized World

Philip’s Drop: The Alphabet Vs. The Goddess – Leonard Schlain

Part 2 w/ Joseph Illidge, Editorial Director, A Wave Blue World

In part 2 of the conversation with Joseph Illidge we continue our exploration of geek culture surpassing the mainstream. Specifically Philip and Joseph use comic book allegories to frame public policy. Additionally, they examine what a movie like Joker and a TV series like Watchmen can tell us about both this place in time socially and the future of content. 

Joseph’s Drop: Jonah Berger’s Contagious: Why Things Catch On

Philip’s Drop: Netflix Series Bojack Horseman

Part 1 with Joseph Illidge, Editorial Director, A Wave Blue World

In this week’s episode Philip talks with Joseph Illidge, Editorial Director of A Wave Blue World. Philip and Joseph discuss their roots in geek culture and how niche cultures are now mainstream influencers. They continue with the power of the Hero’s Journey” in narrative storytelling and why they are needed now more than ever.  

In this week’s episode Philip continues his conversation with Tim Stock, Co-Founder of ScenarioDNA. Philip and Tim talk about the challenges of using value based language with clients and the power of measurement to support new ideas. The future design of cities, how we measure “liveability”, our multiple online personas and so much more are center stage in their discussion. 

Link of Interest

The Museum of Innocence by Orhan Parmuk 

In this week’s episode, Philip is joined by Tim Stock, Co-Founder of ScenarioDNA. Our conversation focuses on culture and how it plays a role in strategy particularly when it comes to the things that aren’t easily seen by conventional methods. We talk about how culture leads to design and then becomes policy and what are potential limitations to scale. 

On this episode, Philip is joined once again by Derek Walker, owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip.

On Episode 1, Philip is joined by Derek Walker, Owner of Brown & Browner, an advertising agency based in South Carolina. The conversation challenges traditional notions of advertising and where they fall short. Sacred cows like data, diversity and digital are all led to the slaughter. Derek doesn’t hold back in his honest critique and the lessons come at a fast clip. 

The Deep Dive is a culture and insights podcast with Philip McKenzie, an anthropologist who uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Every week, Philip will go below the surface with the people who matter the most.