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For most of us we’re taught that we need to work hard in order to be successful, but for Sean Soole it’s work-smart and still be successful. One doesn’t have to hustle 24/7 to achieve success.

His successful business is the result of the quality of family life he has. It wasn’t always easy though, he’s had to do the unthinkable.

Selling property, most of his possessions and exiting a number of businesses he was involved in. Then moving his entire family into a caravan and traveling around Australia, while managing and growing his Inner Circle Mastermind Business.

In this episode, Sean shares how he successfully manages to balance a quality family life and a thriving business. He also delves into the topic of doing the inner self work, where the journey from head to heart is the most difficult journey anyone can make, but also the most rewarding. Finally he cracks open the truth on how every single one of us are strategically creative allowing us to find any solution to any problem, creatively!

Listen in as he uncovers the many valuable nuggets of wisdom he’s learned along his journey to get to where he is now.

What you’ll learn from this episode:

- Reawakening to his true calling and breaking his existing conditioning

- How to be Strategically Creative

- How the quality of your family life determines your business success

- Overcoming the idea of perfectionism and just getting started is all you need

- What Sean feeds his brain and what he learns every day, which contributes to his success as a businessman

- Why sharing and giving first multiplies your chance of success (in life and business)

Tweetables

“Success is what you define it as and I now can honestly say, I wake up every day and I feel successful.”

“Stop worrying about where you feel you should be. You are where you are now and it's exactly where you need to be.”

“Don't try for perfection. Just start.”

Resources:

Essentialism:The Disciplined Pursuit of Less by Greg McKeown

Connect with Sean:

Website - http://SeanSoole.com
Instagram - https://www.instagram.com/seansoole/
Facebook - https://www.facebook.com/SeanMSoole/
LinkedIn - https://www.linkedin.com/in/coachbusiness/

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

If you think you need a hundred systems or processes with a clear client flow in order to have move your business forward and eventually run without you, think again.

In this episode, David Jenyns, Founder of systemHUB, Melbourne SEO & Video and the guy who sold the Melbourne Cricket Ground (MCG), sat down with Den and discussed a forgotten topic most business creatives try to hide from… the need to have SYSTEMS

David unravels the myths about setting up a system for your business. He busts these myths with actionable steps for any creative to be able to start building an order for your business.

In this jam-packed episode, you’re going to get the juicy advice around systemology that can scale up your business to run without you.

Lastly, you have to listen to the very end because Den and David are cooking up something for you to kick off your 2019.

Don’t miss out on this episode!
Enjoy

In this episode, we dive in deep on topics like:

- Why David thought it was a good idea to sell the MCG

- What makes David different from other video professionals

- Why complexity is the enemy of systems

- How his relationship with his dad has impacted his life and business decisions

- Why a process of authority delegation is going to get you free from your business

- The 7 Proven Steps of Systemology to turn anything into a process

Key Takeaways

A lot of business owners have great ideas, they have opportunities falling in their lap all the time, but they might not see, recognise or even be able to activate these opportunities because they're so caught up in the daily operations.

Getting that structure in place gives you extra freedom and then creates more space to work on the most important things in the business rather than being stuck on the treadmill.

Complexity is the enemy of systems.

Resources:

One Day Workshop in Melbourne - http://www.systemhub.com/den

The One Minute Millionaire: The Enlightened Way to Wealth by Mark Victor Hansen

Traction: Get a Grip on Your Business by Gino Wickman

Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Verne Harnish

Connect with David

Website - http://www.systemHUB.com
Facebook - https://www.facebook.com/thesystemhub/
Twitter - https://twitter.com/davidjenyns
YouTube - https://www.systemhub.com/youtube
LinkedIn - https://www.linkedin.com/in/david-jenyns

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

What is your purpose as creative?
For Simon Banks, it is to educate the client to use video in a way which will build their business, serve their purpose and spread their impact.

In today’s episode, Den sits down with Simon Banks, author of the book “How to Get Video Right”

Today, they talk about how to get out of the freelancer mindset and going all in as a creative entrepreneur. Not only that, Simon dabbles into his personal fears and doubts that run through the minds of any creative trying to make it themselves.

Most of all, they dive deep on the importance of incorporating videos into your content strategy.

Simon does not hold back on any details on how you can switch from being a trapped freelancer to abundant creative entrepreneur...

In this episode, we dive in deep on topics like:

- How Simon educates his clients on the importance of video to get them to take action

- The Two important pieces you have to look out for when reviewing video production work

- How you have to differ your videos based on the platform and where your audience consumes the content

- Every creative persons pivotal moment that triggers the shift from being a freelancer to a business owner

- Common mistakes most creatives do when building their business

- The missing key that creatives miss when it comes to delivering more value

- Reasons why creatives are fearful of marketing

Resources

How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age by Simon Banks - https://www.getvideoright.com/store

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Start with why -- how great leaders inspire action | Simon Sinek - https://www.youtube.com/watch?v=u4ZoJKF_VuA

Connect with Simon

Tallboy Video Consultancy - http://www.tallboy.co.uk
LinkedIn - https://www.linkedin.com/company/tallboy-communications-ltd/

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Are you an entrepreneur or a creative?

For Doug Suiter, there is no difference... listen in to find out why.

Today’s guest is Doug Suiter. He is the Owner/Director of YourFilm and FCPTalent. His expertise is from On-air Promos, set directing, and overseeing the full production process. He started FCPTalent to be a matchmaker for freelancers and producers.

In this episode, Den and Doug exposes what it really takes for a creative to build their own business. Doug shares his thoughts on filling the gap between matching a qualified freelancer to a client looking for a specific skill set. He also shares the biggest secrets on how to operate a business that does not compromise your creativity.

What you will learn in this episode…

- What happens when a sales expert and a creative become one

- How Doug become that Final Cut Guy

- Doug’s turning point from being an employee to starting his own gig

- Why having a system in your business will set you free

- How he managed to fill the gap between freelancers and small business owners

- The importance of going that extra mile for your clients

- Is there a difference between being a creative and an entrepreneur?


Quotable Quotes

- You work hard and you need to be lucky

- Don’t set goals, set systems

Resources

- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

Connect with Doug

Email Contact: [email protected]

Your Film Website - https://www.yourfilm.com.au/

FCP Talent Website - http://www.fcptalent.com/

LinkedIn - https://www.linkedin.com/in/dougsuiter/?originalSubdomain=au

Twitter - https://twitter.com/dougsuiter

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

It is tempting to hold on to a company after being part of it for a long time. The realization for Arana was a little different, she was forced out of the company she helped built and as a creative, she realized that her career was heading down another path...

Arana Wallenhoffer has an uncanny ability to balance inspirational creativity with practicality with her devoted passion focused around creating beautiful, yet functional space. With experience spanning all facets of architectural design building design and town planning, she has expertise to direct the action from creation to construction.

Today’s episode, Arana shares how she overcome the humiliation of being fired from her job and how that’s transformed her to build what she’s built today. She also shares some nuggets of advice on how she and two other business partners built their firm, Norrskenko, from scratch.

Enjoy!

What you will learn in this episode…

- Arana recounts the harrowing journey going from employee to entrepreneur
- She opens up about the single event in her career that led her to ask the big question in life
- The Good, The Bad and The Ugly bits of building a business as a creative personality
- How to balance the commercial side and the creative process of design for others
- Why you need to surround yourself with a supportive group when it comes to your company culture, mission, and vision

Quotable Quotes

Our primary focus is always the people. It's relationships and people. If you've got that sorted, the money's sorted because people won't have a problem paying

Speed is not what is important in our industry; longevity is

Creatives can't do everything in business

Connect with Arana

Website - https://norrskenko.com.au
Facebook - https://www.facebook.com/norrskenko
LinkedIn - https://www.linkedin.com/in/arana-wallenhoffer-7736b578/
Instagram - https://www.instagram.com/norrsken_ko/

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

No matter what creative work you do, your limited by your body. By touching on the root cause, your body will heal and allow you to work to your fullest potential. That’s where Kinesiology comes in with its rise to popularity amongst creatives, artists and entrepreneurs.

On today’s episode, we have Prue Sturgeon. She is an Integrative Complementary Medicine Practitioner & Kinesiologist. Listen to Prue and Den as they take a closer look at the incredible results of Kinesiology in their lives. She shares how this modality will help creatives find balance and understanding of their clients. Tune in for this episode as Prue and Den open up, dive in deep and get vulnerable.

What you will learn in this episode…

- What is Kinesiology and how to use it to address your body’s need for clarity
- How Prue hit the ground running as a mind-body medicine practitioner
- Why meditation for entrepreneurs can help you focus and grow your business
- Understand the Yin and Yang relationship on a deeper level
- How to increase value on your service using the power of Kinesiology

Quotable Quotes

You can be the juiciest, ripest peach and there are people who don't like peach.

My space is my time. My devices don't interrupt me. I check my phone when it suits me.

Get curious. If you notice any of this negative internal dialogue or the patterns self-sabotage and begin to notice this. Observe it. Note it down. Go and talk to someone.

Resources

Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza

Becoming Supernatural: How Common People Are Doing the Uncommon by Dr. Joe Dispenza

Connect with Prue

Kinesiologist at Health Space Clinics - https://healthspaceclinics.com.au/author/prue-sturgeon
Facebook - https://www.facebook.com/pruesturgeonintegrativekinesiology/

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

The inevitable challenges life will bring you are going to make or break you. Yet for Peter Lightowler, it has had a different impact. After a heavily laden palette dropped on his back resulting in a fractured spine, he realised that life is short. It made him focus on what he wants in life; that is underwater filming.

In this episode, Den and Pete will dive head-first into helping you to overcome your fears, give you more clarity on what you want and provide you with actionable steps that’ll lead you to achieving your goal. Listen in now and enjoy!

What you will learn in this episode is…

- The secret technique Peter uses to partner up with large companies to supply underwater cinematography and digital media creation
- The biggest challenge that led him to follow his passion
- How Peter went from driving a truck to shooting commercials
- The simple, yet complex process of getting a perfect underwater shot
- The real motivation behind turning a passion into a profitable business

Quotable Quotes

Continue to try, never rest on your laurels, and think this is good enough

One of the key lessons in life is surrounding yourself with the right people

Connect with Peter

Website - http://duai.com.au/
Facebook - https://www.facebook.com/downunderaquaticimaging/
YouTube - https://www.youtube.com/channel/UCTOAERoHtG_gKxUcqEKBTtw
Vimeo - https://vimeo.com/duai

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Are you struggling with how to position your brand and don’t know which direction to go?
You might be asking, how important is branding for my creative business?

In this episode David Fernandez, of Evolv Design, shares his secrets on how branding is not solely for big brands and why you as a business should care about your brand. David also dives deep into the how you can use branding to build trust with your target market resulting in more clients.

Turn the volume up, listen and take notes on this episode!

What you will learn in this episode…

- The most common misconception about branding
- How important is it to know your target market
- Generic Vs Branded, how do you stand out amongst your peers
- Questions you need to ask yourself before doing a brand analysis
- Discover the branding strategies that cost next to nothing
- How to build credibility that will earn trust from your target market

Quotable Quotes

Branding is all about consistency

Someone who strategizes always is going to have a better success rate than one who just uses the latest tactics to get by

Connect with David

Website - http://evolvdesign.com.au/
Facebook - https://www.facebook.com/evolvdes

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Many people endure taking more work than they can handle. How do you go about taking a full month vacation but still earn a decent amount of money?

Today, you will learn how to work within your capacity and escape working with resentment and burnout. Matt Jeppsen shares actionable steps that every filmmaker must know. He discusses the tricks on how to live a less stressful life, balance work and family, all while protecting yourself as a business owner for future projects.

What you will learn in this episode is…
- How Matt overcame the shift from adaptors to DSLR that transformed the market for film makers
- How to learn to protect yourself by crafting a contract that will serve you and the client as well
- How to initiate a long term client relationship, and how to keep it!
- Discovering ways to structure pre-production to finished product without compromising the cost
- How work comes from relationships not websites or business cards
- Why it is critical for a filmmaker to choose a niche

Quotable Quotes

If you're paid late or you're not paid, it's because you didn't structure the relationship properly from the start.

There is no room for anyone who does everything these days, you will end up being hungry.

You'll never do well long term without focusing on one thing.

Connect with Matt

Website - http://www.mattjeppsen.com/
Instagram - https://www.instagram.com/mjeppsen/
Twitter - https://twitter.com/mjeppsen

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Do you want to know how to grow your business that does not require you? You are in for a treat in this episode of The Business for Filmmakers Podcast. Charley's credentials are impressive! He is a serial entrepreneur from Australia, known for his distinct methods when it comes to developing business.

In today's episode, Charley shares his personal strategies that helped him scale his business. If you are struggling to figure out how you can make your business grow without sacrificing your personal time, you will definitely want to hear Charley's insights on how pursue only the things you love & how to handoff all the other tasks that do not require you!

What you will learn in this episode…

How Charley went from being self-employed to a business owner
The One Thing that a business owner must do while scaling your business
The importance of pursuing things that don’t require YOU
New study puts a spotlight on the dark side of hustling as a means to grow a business
The Trifecta of Business; that drives Charley to systemize his business & how it’ll change your life and business
Why creating a system is a crucial part of owning a business & the key to being an owner (not just an operator)


Quotable Quotes

Pursue things that don't require you.

If you are getting four hours of night sleep, you are operating your business at the same capacity as a drunk person.

Don't confuse simple with easy.

Structure and discipline will set you free.


Resources

Outsourcing Angels
Monkey Video Production
Rich Dad's Cashflow Quadrant: Guide to Financial Freedom by Robert Kiyosaki
Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink
Rescue Time

Connect with Charley

Website - https://charleyvalher.com/
Facebook - https://www.facebook.com/charleyvalherofficial/
Instagram - https://www.instagram.com/charleyvalher/

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie