If you think your "pretty" website alone is enough to bring patients through your doors, think again. Dental marketing today is more complex—and more critical—than ever. From SEO secrets and Google Ads strategy to why your website might be quietly sabotaging your practice growth, this episode is your blueprint for smarter marketing decisions. Dentists, this is one you can't afford to miss.

On today's episode of the Raving Patients Podcast, I'm diving deep into the world of dental marketing with two incredible guests from Gargle—Brandie Lamprou, VP of Corporate and Sales Development, and Cassidy Turley, Partnerships and Lead Generation Manager.

If you've ever wondered:

✅ Is my website really helping me rank and convert patients—or just sitting there looking pretty? ✅ Why is SEO a must-have and how do I stand out when the dentist down the street is doing it too? ✅ Are Google Ads worth the investment for general new patients—or should I be targeting high-value procedures? ✅ What's the real deal with Google Analytics and why should you demand access to your own data? ✅ When should a practice consider running ads, and when should you hold off?

…then you're in the right place.

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Key Takeaways

00:44 Introduction and Event Announcement

01:50 Meet the Guests: Brandy and Cassidy from Gargle

03:48 Understanding Gargle's Role in Dental Marketing

05:52 The Importance of a Strong Website

07:52 SEO: The Key to Online Visibility

15:00 The Role of Google Ads in Dental Marketing

18:20 Determining the Right Marketing Budget

20:39 When to Start Using Ads

23:40 The Importance of a Solid Foundation

25:41 Secrets to Ranking Higher on Google Maps

27:00 Updating Your Website: Best Practices

29:18 User Experience: The Digital Waiting Room

30:45 The All-in-One Marketing Approach of Gargle

32:15 Lightning Round Q&A

36:15 Conclusion and Free Marketing Assessment Offer

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Connect with Gargle

• Phone: 888‑842‑7453

• Email: [email protected]

• Website: www.gargle.com

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!