In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. is joined by Jay Love, Co-Founder and current Chief Relationship Officer of Bloomerang. Jay emphasizes the necessity of prioritizing donor stewardship to improve retention rates. He suggests personalized approaches such as handwritten thank-you notes and phone calls, as well as involving board members in expressing gratitude to donors. Additionally, Jay stresses the significance of recognizing donors of all gift sizes, as major donors, although constituting a small percentage, provide the majority of funds. By implementing comprehensive stewardship strategies, organizations can build stronger relationships with donors and mitigate donor fatigue.

The episode highlights the nonprofit sector's deplorable state with an average retention rate of only 43-44%, significantly lower than what is required for commercial businesses to thrive. This discrepancy is attributed to various factors, including high turnover rates among fundraising professionals and a lack of expertise in donor nurturing among board members. Despite the immense importance of retaining donors, many organizations find themselves on a constant treadmill of seeking new donors rather than fostering relationships with existing ones.

The episode underscores the importance of treating donors as valued members of the nonprofit's family and acknowledges the need for consistent communication and recognition. Strategies such as segmenting donors and maintaining a communication plan are recommended to ensure that donors feel appreciated and engaged with the organization's mission. Ultimately, fostering a culture of gratitude and stewardship can lead to higher donor retention rates and sustained support for the nonprofit's initiatives.