How Alex Russell the host of The Detail Solutions Podcast started and grew his detailing business to what it is today.

Alex has positioned himself great within his local market and within the auto detailing industry.

He is one of the most recognized detailing podcasters within the space and shares a ton of knowledge from how he got started, where he is today in his business, and how he is organizing the paint correction competition at MTE in January. 

This paint correction competition is something I truly believe will be the start of a massive tradition that will not only be a very cool award but a way to learn alternate methods and strategies to achieve higher quality results or efficiency when it comes to correcting paint. 

Topics we discuss in this episode:

✔️ How to build your detailing business to match what you want out of life

✔️ How to sign up for the paint correction competition at MTE

✔️ How being too cheap can hurt your business 

This was a lot of fun and I feel honored to have Alex Russell on the podcast and definitely look forward to doing more with him in the future. 

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There are so many different levels in the detailing industry and nothing wrong with any of them but Bradley with Autoworks Detailing has really showed what you can make of a detailing business in what I would say is a pretty short amount of time.

Bradley and I did a podcast episode nearly 2 years ago when he was detailing out of his home garage. Fast forward to today he is now providing his services out of what most would consider a dream detailing facility. 

He has seen every stage of detailing from being mobile to detailing from his garage to now having a state of the art facility where he offers far more than interior and exterior car detailing. He now offers top tier services such as PPF, window tint, and ceramic coating.

Topics we discuss in this episode:

✔️ Is there a cap to just being a mobile detailer?

✔️Offering PPF and window tint to scale to the next level

✔️How health and fitness can keep you and your mind healthy as a business owner

✔️Free marketing before paid marketing 

I really enjoyed hanging out with Bradley and I know you are going to love what he has to say about his journey in the automotive detailing industry and how he grew his detailing business to what it is today 

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 We can often times get so wrapped up in growing and making money in our detailing business that we forget to spend time either spending time with family or doing things that we enjoy.

Joe with Sebring Shine and Supply is a perfect representation of not only a good human but someone who really values making an impact on people and his family.

In this episode Joe shares with us what stage his business is at and the importance of not overextending. He expresses how he enjoys that his business is run the way it is so that he doesn’t have to stress about a crazy amount of overhead and that he can not only provide money but provide his time to his family while he does his job.

I am a huge advocate of growing an auto detailing business to match exactly what you want in your life. This means noy getting trapped into believing you have to have a state of the art facility to succeed and Joe is a true representation of that.

He performs his services from home, charges what he wants, and runs a successful operation.

Everybody’s version of success and Joe’s version of success is a true reflection of his character. He wants to make an impact on people and be the best version he can be for his family. I truly admire this of him and speaking with him opened my eyes up to a lot of things.

I know we are in the industry of car detailing specifically but sometimes it is really cool to get the opportunity to just talk to people on a real level about things in life and family that carry into our detailing businesses.

I think you are going to really enjoy this episode.

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Follow Joe on Instagram @sebring_supply_and_shine

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You might be the reason your auto detailing business is not scaling at the rate you thought it would!

Here is what I mean.

In order to grow any business but in this case a detailing business you have to excel at a few things.

These things are branding, marketing, and networking. Most detailers think that they are going good at these things but in all reality they are not looking at their business from the outside looking in. They get trapped on the inside and can't see that their business actually needs work in all three of these categories.

And trust me I have been there. My first ever mobile detailing business sucked. I did not know that my branding was boo boo and that my marketing was pretty much non existent. I thought everything was pretty good just because I spent time creating everything.

And that is where I messed up.

Once I realized that I was probably never going to grow doing what I was doing I really started reaching out to others to get an outside perspective of what they thought of my brand. Their opinions blew my mind and gave me a whole new perspective.

So I pivoted and really focused on making my brand look authentic and unique and focused on putting my business online so that I could be found by potential clients.

This is where my auto detailing business really started to grow.

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Is it really worth it to have thousands of dollars in expenses every month? Or better yet does it fit the goals you created when you first started your detailing business?

Being your own boss and creating freedom for yourself is probably a couple benefits you wanted when you first started your own detailing business. The one thing that can take all of that away is growing way too fast or by over extending and building a business that is too big.

By no means am I saying that having employees or a big shop is a bad thing or that it is not profitable because it definitely is if done right. What I will say though is that being small has so many benefits that being big doesn't have. So really consider growing your car detailing business slow and take advantages of the perks that being small has to offer.

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Can you imagine your auto detailing business providing you with EXACTLY what you want in life? I mean really think about what you want out of your business.

Is it making $1,000 a week? Is it making $5,000 a week? Or maybe it is hiring employees and allowing you to shed some of the physical tasks that come with detailing?

Whatever goal you have it is highly important to have some type of direction so that you can achieve these things. In this episode I talk about something super simple but highly effective for leveling up a detailing business. Plus, it is something I do on a regular basis.

In this episode you will learn:

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If you are a regular listener then you know I have been inactive for a couple months. I feel like I owe it to everyone to tell you what I have been up to and give you a little look at what's been going on in my life.

This episode is just to let you guys know what's been going on and to give you peace of mind that the episodes and content will be back as usual going forward.📱 Follow on

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Have any of your detailing clients said things like "let me talk to my wife" or "let me think on it" when you tell them the price of your services?

It is honestly pretty common and it is normally due to a few different things such as: trust, availability, or most commonly the price is out of their budget. Now most detailing businesses will let these clients slide through the cracks and not put any effort into trying to get them on the schedule.

In this episode of The Detail Spot Podcast I want to leave you with a few different approaches to start converting more of these clients that don't initially book with you. Don't get me wrong, not every single client will still automatically say yes but I can promise you that you will still convert some of these after using what's inside this podcast episode.

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We talk a lot on this episode about achieving success or taking our auto detailing businesses to the next level but who better to really shine light on the topic than Jeremy Stevens the owner of Shine Supply and Stevens Detailing.

This is a guy that I have truly looked up to in this industry from the very beginning and the one that I consider the G.O.A.T. of detailing. This is due to his experience, how he approaches business, and just overall him as a person.

In this episode we talk about A LOT of different topics including:

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Big question is should you offer car wash services as an auto detailer?

The car wash service and detailing service is so similar but two totally different business models. Detailing being a lot more in depth and car washing being on the cheaper side and a lot quicker.

I notice a lot of detailers offering $20-$40 washes as well as their normal car detailing packages and yes this can be extremely profitable. I mean just think if you did 10 washes at $40 in a day that is $400 which is not bad for a days worth of work. 

The big question is does it look bad for a detailer to offer that type of service at such a low price point. 

That is what we are going to get into in this episode. 

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