The Digital Apprenticeship Podcast

In todays show I share 8 lessons I've learnt in 8 years of digital marketing. This episode will challenge you to rethink  your approach to marketing and the consumer experience.
You'll learn:

• How failure is a precursor to success and how to cope with feeling like a dumb-ass
• How to stand-out in your industry and connect with your consumers 
• How to humanise your brand and why this matters
• Why you shouldn't focus on website traffic and what you should focus on instead
• The one thing your customer cares about (it's not your business)

P.S. For the parents listening, this show is only explicit because I recommend a book title that has a swear word in it.

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/13

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

Wondering if websites are still relevant? Run a business (of any size) and still don't have a website?  Know your website needs some work but haven't done anything about? Tune in, this is the episode for you!

In todays show, I discuss if you really need a website and what role your website plays in your business.

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/12

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

With so many changes to social media over the last decade, it's no surprise that contests have changed too.

In this episode, I'm joined by Suki van Koeverden from Origami Globe- Australias home for competition strategies. Suki shares best practice for social media competitions in 2020 & beyond.

Here's what we cover:

• Best practice for running social media contests in 2020
• The two major types of competitions
• How to promote your contest
• How to encourage more competition entries
• What you need to know about social media contest rules & regulations
• The difference between earned, owned and paid media

WANT TO CONNECT WITH SUKI? Website: https://www.origamiglobe.com.au Facebook: https://www.facebook.com/origamiglobe

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/11

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:

• How much Richie has invested in competitions
• How to keep your costs down
• What strategic collaborations are and why you should use them
• How to set your competition up for success
• The impact contests have had on his business
• What it means to 'boost a post' and if it's worth it or not
• Why your follower count doesn't matter and what you should focus on instead 

WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.

Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression.

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/9

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

Wondering how to get more website visits? In today's episode I share:

• What you need to know BEFORE you start sending people to your website
• 5 creative tips for generating website traffic
• Tools that will improve your click-through rate

And as always, I include examples that are specific to the trade industry i.e. builders, carpenters and landscapers.

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/8

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting.

In this conversation with Max, we cover:

• How he grew his YouTube Channel
• How it's impacted his business and
• His top tips to help you achieve YouTube success

WANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQw

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/7

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover:

• Why testimonials are important for your trade business
• My 4 step process to getting awesome reviews
• Where to put your testimonials and
• How to deal with negative reviews

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/6

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade business

In this episode, we cover:

• The best way to avoid content blocks and save you time
• What not to do when creating content
• Jessicas top tips for creating content like a pro
• The tools you need to create killer content

WANT TO CONNECT WITH JESS? Website: www.thewho.com.au Instagram: www.instagram.com/thewho_photography_design

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/5

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

In this episode I chat to James Dobie from Critique Building and Construction. 
James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and a lot of other really awesome insights.

WANT TO CONNECT WITH JAMES? Instagram: www.instagram.com/critiquebuilding

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship

WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook

SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/4

HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!