What happens when someone makes a wishlist on your website? Signs up for your newsletter? Signs up for an account on your site with their email address? These are all integral digital touch points to convert a customer. Knowing how to use these touch points to your advantage to connect with the customer, see what they're interested in, and bring them back to your store or website will bring you higher sales and more satisfied customers. In the first half of this 2-part episode, we take a comprehensive look at automated emails, texting softwares, and web functions. By the end, you'll know exactly how to equip your salesperson with digital integrations to bring in new clients at every stage.

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