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In this episode, a guy who goes by the name of Rug, comes onto the podcast to talk with me about The Wild Wild West of NFTS, Crypto and Marketing.

Rug runs an agency/collective of 16 individuals who have come together to solve problems in the NFT space, typically from a technology and marketing standpoint. 

We talk about how these projects gain traction, retain users, and ultimately build communities.

This was a fascinating episode and I know I learned a lot so I hope you will as well.

Here's his Twitter for more info: https://twitter.com/fuckingrug

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In this video, Corey shares How to Grow a Following on TikTok to 157,000 Followers in Less Than a Year.

He used (and continues to use) TikTok to drive a ton awareness and traffic to his Shopify store.

He's been so successful with TikTok that he's done over $1m in ecommerce revenue and he's not even 20 years old yet.

This interviews dives into his perspective on how to take advantage of TikTok.

You can connect with Corey on Twitter here: https://twitter.com/coreynceo

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Today I chat with Jon MacDonald who is founder of The Good – an ecommerce conversion rate optimization firm – about his latest book Opting In To Optimization.

Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.

In Opting In To Optimization, Jon packages more than a decade of knowledge and experience into just a handful of immutable laws that can help savvy brands convert more visitors into buyers.

We discuss my favorite chapter "You Can't Read The Label From Inside The Jar" and then get into why and how Jon wrote the book, as well as some key decisions around marketing a book for launch success.

You can find his book here: https://thegood.com/oito

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Here are 2021's Best Practices for Website Traffic Generation that others don't want you to know.

My guy Marco came on my show to share his best tips and tricks for website traffic generation.

Marco helps DTC brands generate $$$ and maximize their customers life time value.

In this interview, he shares his best practices for organic traffic generation and user experience that turns customers into loyal buyers.

Tactics you'll learn about:

- UGC Shoutouts

- Giveaways across channels

- User-centered interactions

- BTL Survey

- Votation

- Post purchase experience

- Churn management

- Incentive loyalists

You can connect with Marco on Twitter here: https://twitter.com/marco_noceda

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This interview is a deep dive in the actual Email Marketing Strategies to Bring Customers Back After Black Friday.

Black Friday and Cyber Monday (BFCM) are great for acquiring and converting customers.

However, you'll typically be the least profitable during this timeframe due to leveraging large discounts and offers.

Here are some of the questions I asked Tina and Lisa.

- Before we dive into some tactics, what was the inspiration behind us talking today about post-Black Friday marketing strategies?

- What is the first thing brands should do after running their Black Friday and Cyber Monday campaigns—before communicating with customers again?

- After the hype of BF/CM, how can you re-engage customers and build excitement around your brand again?

- Let’s talk about returns for a second. While BF/CM is the time where brands see the most sales, it’s also the time of year with the most returns. What are some best practices with returns to stay profitable and keep customers engaged? How can you use email to communicate these messages?

- It’s important to remarket customers to bring them back in the new year, but what about immediately after Black Friday? Since we’re getting right into the Christmas holiday season after, what are some tactics brands can use to drive conversions immediately after Cyber Monday?

- What are some ways brands can increase their AOV right after Black Friday using email? After running tons of sales, it’s probably important for some founders to drive more profitable conversions afterward.

- In one of your recent blog posts, you shared the importance of highlighting your gift cards after Black Friday. Can you share a bit about why this is important with me? What’s the purpose here?

- A big concern with brands this year are delays with shipping and fulfillment. How are you helping your clients work with this? Any tips you can give?

- Before we wrap this up, Lisa and Tina, do you have any best practices you can share so the audience can be as successful as possible with these ideas you’ve shared?

About Fuel Made: We help ecommerce companies grow! We specialize in premium custom Shopify design and development and advanced email marketing using Klaviyo.

Fuel Made's website: https://fuelmade.com/

You can follow Tina on Twitter here: https://twitter.com/Tina_Donati

You can connect with Lisa on LinkedIn here: https://www.linkedin.com/in/lisaoberst/

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In this video, 7 Figure Marketing Agency Owner Nick Shackelford breaks down the 3 P's of a successful digital marketing agency.

The 3 P's are:

- People

- Process

- Platform

Nick talks about the balance between the three and how delicate each one is to the other.

If this video gets 30 comments with people letting us know what you do, we'll drop a Part 2 going in-depth on the most popular answer.

Potential answers (there's a bunch more):

- I run or work at a Shopify Store (bonus points for sharing the vertical)

- I run or work at a paid social agency

- I run or work at a paid search agency

- I run or work at an email marketing agency

- I do freelance copywriting

- And so on

Make sure to follow Nick on social:

Twitter - https://twitter.com/iamshackelford

Instagram - https://www.instagram.com/iamnickshackelford/

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In this video, I walk through the benefits of SMS and Email Marketing.

We look at this for why and how brands need to be leveraging these owned channels (as opposed to rented channels, i.e. Facebook, Instagram, etc).

We look at why agencies and freelancers need to be offering SMS and Email Marketing services to their clients.

I cover what the advantages of these channels are, how much to charge, and how to learn these profitable skillsets.

Free and Paid Email Marketing and SMS Resources Mentioned:

- Make sure you subscribe to my YouTube Channel for the best SMS and Email Marketing Tutorials: https://www.youtube.com/c/ChaseDimond

- Here's my paid ecommerce email marketing course that 1,000's of brands, agencies, and freelancers have purchased and found massive success from: https://chasedimond.podia.com/

- Here's my free weekly ecommerce email marketing newsletter that 26,984 Brand Owners & Ecommerce Marketers benefit from every week: https://chasedimond.com/chase-email-newsletter

- Here's my Twitter where I drop daily ecommerce email marketing and email copywriting bombs: https://twitter.com/ecomchasedimond

- Cold Email Mastery: 3,628 Freelancers & Agency Owners Used The Cold Email Mastery Framework To Generate Over $4,000,000. Link here: https://gumroad.com/a/13104243

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We cover the email marketing strategy for 2021 on What to Actually Do as an Email Marketer for iOS15.

Jimmy Kim, the Founder and CEO of Sendlane, a top email marketing platform, shares his winning tactics for iOS15 Email Marketing.

Here are the six things you can do as a marketer to prepare and adapt:

1. Consider Double Opt-in or Confirmed email

Yes, I know your # subscribers will be cut in half.

Yes, I know that it will hurt the experience

Yes, I know that… (ENTER 500 other reasons)

But now let me tell you WHY.

The laws are evolving and changing. You know about GDPR, CASL, CCPA… but do you know about: VCDPA, CPA, or NP law!

Those passed recently, and it’s continuing to create rules by the state on HOW you can communicate with customers, especially if your business is at scale.

You’d be shocked how much better everything is when you email the people that confirm their next email from you.

2. Segment data

Creating a segment of active, engaged users - aka people who have opened or clicked an email in the last X days... is your go-to the segment you use most.

That’s great, but it simply will not work anymore.

Instead, you will have to start expanding your mind and get creative.

ideas:

Revenue-based + Subscription based segmentation
Click and revenue/event-based segmentation
Website Visits or Any other recent signals
Segment based on audience preferences

3. Learn how to use the “other metrics”
Bounces, spam complaints, unsubscribes are all “other metrics” you barely pay attention to right now.

But when you can’t identify an open rate, you need to start thinking about it differently.

Spam complaints and bounces will matter even more - ESP’s flying a little blind, and so are you.

There’s going to be knee-jerk reactions to a high bounce rate (over 2%) and spam complaints over 0.1%. Remember, Google already doesn’t report back direct spam complaints to the email as Yahoo and AOL do. 

4. A/B testing subject lines are dead
Say goodbye to basic A/B split testing; it’s now useless.

Enter Multivariate testing.

You will need to test a lot more content primarily focused on CTA to improve CTR with the end goal of revenue.

Experiment like crazy and keep testing.

5. Segment by ISP
ISP = Internet Service Provider

And you need to start drilling down all your different ISP’s to learn more about how each segment is reacting and adjust for it.

It’s time to care.

6. And the most obvious one… CONTENT MATTERS
If you’ve been copying and pasting your last campaigns or borrowing from others, the day has come that content is essential.

The rise of copywriters, especially direct response copywriters, will start to appear.

SELLING with words is real, and it’s going to be the make or break point for your marketing efforts.

Full article from Sendlane here: https://www.sendlane.com/blog/ios-15-email-marketing

Visit Sendlane here: https://www.sendlane.com/

Feel free to reach out to Jimmy directly with any questions: jkim at sendlane.com (turn the at into an @ when you go to email him)

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One of the most common questions I've been getting lately is:

How Do I Do SMS Marketing?

How Do I Do Text Message Marketing?

I brought on Postscript SMS Marketing Expert Gerard Pinto to answer your SMS Marketing and Text Message Marketing questions (and more).

This SMS training is focused on everything you need to do and think about for Q4 Black Friday Cyber Monday (BFCM).

Without further ado, let's dive into the SMS Marketing Tutorial where we'll cover:

How you can use SMS to engage, delight and incentivize your customers (including promotional, transactional, and conversational SMS messages).

60 day countdown: Get prepared early and elevate your SMS strategy through BFCM.

- Acquire new SMS subscribers early
- Get your SMS subscribers excited for the big event
- Continue to nurture and engage even after sales are over
- Plan on using SMS instead of MMS to avoid deliverability issues
- Most of your competitors will be using strong urgent copy with a direct, straightforward call to action

 Focus on SMS Subscriber Growth
- Desktop and Mobile SMS Popups
- Instagram Swipe Up Stories
- Convert your email subscribers
- A/B Test (segments, emojis, send times)
- Add SMS Opt-in at checkout (Shopify and Shopify Plus)

Get your SMS subscribers excited:
- Announce exclusive access for VIP subscribers
- Use campaigns to tease upcoming sales and promotions

Let us know your thoughts in the comments on how you enjoyed this SMS Marketing Training. And please let us know if you have any SMS Marketing or Text Message Marketing questions.

About Postscript:

We believe in putting customers first.

When done right, SMS marketing can be game changing for a brand. But it's a fine line between success and annoying users.

Preventing the latter is our passion. We help ecommerce brands design and operate SMS programs that keep users engaged and happy while driving substantial new revenue.

You can get a free 30 day trial to Postscript using my link here: https://postscript.grsm.io/ls8f0axmikwv

Connect with Gerard on LinkedIn here: https://www.linkedin.com/in/gerardfpr/

Feel free to email Gerard with any questions: [email protected]

#sms #smsmarketing #HowDoIDoSMSMarketing? #Postscript #BlackFridayCyberMonday #BFCM #TextMessageMarketing #TextMarketing #smslist #smssubs #smsprogram #chasedimond #smssubscribers #shopify #shopifyplus

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In this SMS Marketing interview, Navin Jain, who works at Klaviyo on the SMS Marketing Team, shares his best SMS Marketing Strategies.

He talks about the main differences and similarities between SMS Marketing vs Email Marketing.

As a quick heads up, SMS stands for Short Message Service.

SMS is text message marketing.

We also talk about SMS Marketing best practices as it relates to the following SMS Marketing Strategies:

- Why should brands look to leverage SMS for the holidays?

- When should brands launch SMS so it can be used for the holidays?

- How does a brand get started with SMS?

-How do you grow an SMS List?

- A lot of brands have large email lists, how do you convert those subscribers into SMS subscribers

- When do you send a SMS vs email

- How many SMS messages should brands send per week

- Best use cases for SMS

- What not to do with SMS

You can find Klaviyo SMS here: https://www.klaviyo.com/

You can connect with Navin on LinkedIn here: https://www.linkedin.com/in/navinjain09/